Lydia Buchtmann

Associate Futureye

Outrage mitigation strategy

Communicating risk

R = H + O

12 Outrage Factors

Trust

Climb the honesty ladder to build trust

Source: P. Sandman, Responding to Community Outrage, American Industrial Hygiene Association, 1993.

Are you using the appropriate strategies?

Precaution

Advocacy

Crisis

Communication

Outrage

Management

Preventative

Outrage

Management

Likelihood v consequence

Melamine milk contamination

Summary