5 WAYS TO USE YELP REVIEWSTO GROW YOUR BUSINESS
Morgan Remmers – YelpSenior Manager of Business Outreach
AGENDA
01 Facebook, Twitter & Email02 Websites & Newsletters03 Print & Post For Customers04 Print & Share With Staff05 Marketing Collateral06 Q&A
Facebook, Twitter & Email
01
YOU CAN SHARE REVIEWS ACROSS YOUR SOCIAL NETWORKS AS WELL AS THROUGH EMAIL.WHA
T
12HOW
3
• QUICK
• CASTS A WIDE NET
• LINKS TO YELPWHY
Websites & Newsletters
02
YOU CAN USE YELPER GENERATED CONTENT TO HELP TELL YOUR STORY.WHA
T
HOW
WHY• HAT TIP TO YELPERS
• MORE AUTHENTIC
• LINKS TO YELP
Print & Post For Customers
03
YOU CAN PRINT REVIEWS TO POST AND SHARE WITH CUSTOMERS.WHA
T
HOW
12
WHY• MAKES GREAT DECOR
• INSPIRES NEW REVIEWS
• TELLS A CURATED STORY
Print & Share With Staff
04
YOU CAN PRINT REVIEWS TO SHARE WITH STAFF.
WHA
T
HOW
WHY• A WAY TO REWARD
STAFF
• WIN HEARTS & MINDS
• USEFUL FEEDBACK TOOL
Marketing Collateral
05
YOU CAN PRINT REVIEW SNIPPETS ON BUSINESS CARDS, POSTCARDS & POSTERS.WHA
T
HOW
123
WHY• SOCIAL TOP OF MIND
• INSTILLS CONFIDENCE
• DRAWS PEOPLE TO YELP
BONUS
No Reviews
06
BIZ.YELP.COM & BIZ.YELP.COM/SUPPORT/MOBILE:Yelp offers a wealth of free tools for business owners.
ACTIVITY
SPECIALTIES
HISTORY
MEET THE OWNER
BUSINESS RECOMMENDATIONS
PHOTOS
CHECK-IN OFFER
YELP DEAL/CERTIFICATE
BADGES
RESPOND TO REVIEWS
…
CHECK-IN OFFER
YELP DEAL/CERTIFICATE
BADGES
…
A WAY TO TURN SOMEONE CASUALLY BROWSING YELP’S MOBILE APP INTO SOMEONE SPENDING MONEY AT YOUR BUSINESS.CHEC
K IN
CHEC
K IN
• SMART MARKETING
• REWARDS LOYALTY
• MEASURE RESULTS
• SOCIAL TOOL
• WE CLOSE THE LOOPCHEC
K IN
YELP
DEA
LAvailable on paper… …or on your phone.
YELP
DEA
L• BUILDS CONFIDENCE
• WE CLOSE THE LOOP
• EASY WAY TO TRANSACT
GIFT
CER
T
GIFT
CER
T• NICE REVENUE SPLIT
• WAY TO SHARE THE LOVE
• EASY WAY TO TRANSACT
BADG
ES
BUTT
ONS
01
SHARING CONTENT BUILDS AWARENESS.
02
BIZ OWNERS WITH NO REVIEWS
• Use the new review sharing tool. Share your Yelp reviews across social networks.• Tell your story. Incorporate Yelper generated content on your website &
newsletters.• Inspire new reviews. Post great Yelp reviews within your business.• Use reviews as a training tool. Print out reviews and share with your staff. • Keep social top of mind. Use review snippets on business cards & marketing
collateral.
• Share your story. Add photos and content to your business page.• Bring people back to Yelp. Use badges & buttons to link people back to your Yelp
page.• Encourage transactions on Yelp by offering a Yelp Deal, gift certificate or Check-
In Offer. TAKEAWAYS
Q&A
08
We know just the place.
THANK YOU