TheLSA.org
• What’s this all about?
• Who is LSA?
• Our agenda
• Some data about local entrepreneurs
• How to get the most out of today
Overview
Who (or what) is LSA? LSA stands for “local search association”
A trade association with 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology
Many work directly with local business owners
New site: MarketingBitz
Co-op: potential money
“With more money to spend, co-op opens the door to
more advertising possibilities and more sizable ad
purchases.”
Experts, companies here
• Digital Strategy
• SEO Basics
• Mobile Marketing
• Paid Search
• Email Marketing
• Managing Online Reputation
Today’s program• Making the Most of a
Limited Budget
• Facebook/social Marketing
• Understanding the Customer Journey
• Expert Q&A
When it comes to digital marketing: how many of you feel. . .
Totally in control, self-confident
Like you’re still finding your way OMG!
How digitally savvy?
Source: LSA survey of SMBs, October 2015
Do you work with a marketing vendor or consultant?
Source: LSA survey of SMBs, October 2015
How much do you want to grow?
Source: LSA survey of SMBs, October 2015
50% less than $10k per year
Source: LSA digital bootcamp attendee survey (4/15).
66.6
7.2
2013 2014 2015
Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.
Avg. number of media types currently used in marketing efforts
More methods being used
40%
37%
33%
21% Not Enough Time
Not Enough Knowledge or Expertise
Ad Budget Not Large Enough
Not Enough Resources to Hire Dedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Time, expertise big challenges
“I know bits and pieces of what needs to be done, but I don't know
how to put it all together so my sales program will be efficient …and easy
to follow up on”
Challenges & desires
Source: LSA survey of SMBs, October 2015
“How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Challenges & desires
Source: LSA survey of SMBs, October 2015
• Engage: ask questions
• Network: talk to each other, speakers and exhibitors
• Get business cards, follow up with people
• Attend the sessions: the day will fly by
• Stay for full day . . . and giveaway + after party
How to get most from today
After party
Digital marketing can be fun