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T H E C I T Y O F N E W YO R K

O F F I C E O F THE M AY O R

N E W YO R K , NY 10007

FOR IMMEDIATE RELEASEOctober 14, 2010

No. 434www.nyc.gov

MAYOR BLOOMBERG AND SPEAKER QUINN LAUNCH LOVE LOVE. HATE HATE. CAMPAIGN

Print and Video Public Service Announcements Will Celebrate Diversityand Condemn Hate Crimes in New York City

Mayor Michael R. Bloomberg and City Council Speaker Christine C. Quinn today launched the Love Love. Hate Hate. public service advertising campaign to celebrate diversity and condemn hatecrimes in New York City. Starting October 22 nd, print ads will be placed at 100 bus shelters and 100

phone kiosks throughout the five boroughs, all either donated or from within the City’s existinginventory. A video will air on two of the City’s television channels – NYC Life and NYC Gov – andon television screens in New York City taxis. NYC & Company, which is producing the campaign – the brainchild of Speaker Quinn – will also seek to team up with local television stations, radio stationsand outdoor ad space providers to place ads. Speaker Quinn will unveil the ad at the Empire StatePride Agenda Fall Dinner this evening.

“New York City is the most diverse place in the world, and that diversity is one of the mainthings that make it the greatest city in the world. The most American of ideals – those of freedom,openness and acceptance – have always been incomparably alive in New York City. It’s up to us tocelebrate and protect those ideals, and that’s what this campaign is about.”

“In the past weeks and months there have been multiple bias attacks and deaths as a resultthroughout New York and the country. This is unacceptable,” said Speaker Quinn. “We must continueto educate our youth and spread the message to every New Yorker that we love who you are and hateis not an option within our five boroughs. This campaign will help us do just that. New York is a statewhere we value diversity. We need to continue our message of acceptance and love for all NewYorkers.”

The campaign will run from mid-October through at least the end of the year. It will run inEnglish and Spanish. In addition to using traditional media outlets, NYC & Company will capitalize onsocial media forums, including Facebook, flickr, Twitter, Youtube, Vimeo, and others. New Yorkerswill be invited to share their expression of Love Love. Hate Hate. and adopt the campaign messages intweets and text messages.

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“We invite both artists and the public to express their own creative interpretation andexpression of Love Love. Hate Hate, ” said NYC & Company CEO George Fertitta. “Our hope is thatthe campaign’s message of tolerance and diversity will be whole-heartedly embraced, and weencourage everyone to show their support through text messages, tweets, likes and across other socialmedia forums.”

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Contact: Stu Loeser/Andrew Brent (Mayor) (212) 788-2958Maria Alvarado/Eunic Ortiz (Speaker) (212) 788-7116

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