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outstanding by designmaking the gubbeen brand
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design:before we design anything we need to know you better
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who are the gubbeeners?
tom!giana!fingal!clovisse
farm!cheese!meats!vegetables& herbs
lots more!!eggs!catering!catering
!lots more!!knives!music
markets!shops!supermarkets!trade!national!international
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passionate peopleindividuals with strong beliefs
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creative individualsmake innovative products
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carecare in the making will be reflected in the product and will reflect a care for the consumer
care for their environment and habitat
integrity
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innovation and failuresconstantly thinking of and trying new ideas forms the basis of gubbeen
close collaboration
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how does gubbeen work?the reality of interaction
TOMFARMGIANA
CHEESE
FINGAL
MEATS
CLOVISSE
VEGETABLES & HERBS
EGGS CATERING
IDEAS & MORE
KNIVES
MUSIC
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the gubbeen flow
FROM GRASS TO CATTLE TO MILK TO CHEESE AND WHEY TO PIGS AND HERBS TO MEATS
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gubbeenthe reality of interaction
TOMFARMGIANA
CHEESE
FINGAL
MEATS
CLOVISSE
VEGETABLES & HERBS
EGGS CATERING
IDEAS & MORE
KNIVES
MUSIC
ME
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but, what about design???what we do is visualising who you are and what you dobranding is its visual expression
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gubbeen, since 2002brand evolution goes hand in hand with business development
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at the startone simple task: a label
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cheese labelexisting box, and an old drawing
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cheese labelthe old drawing, reused
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next phasemore cheese labels, plus
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gubbeeningcollaborationvaried product range ‘organic’ product development constant evolutionsimultaneous & multi-directional evolution
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gubbeeningcollaborationvaried product range organic product development constant evolutionmulti-directional evolution non-linear working methodadaptability in work practices adaptable design solutioncollaboration
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who are the gubbeeners?
tom!giana!fingal!clovisse
farm!cheese!meats!vegetables& herbs
lots more!!eggs!catering!catering
!lots more!!knives!music
markets!shops!supermarkets!trade!national!international
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varied?
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gubbeening