@Rhea | #SMX #31A
Hi! Long-Term SEO Success: How to Win For Years, Not Days
Rhea Drysdale CEO, Outspoken Media
SMX East 2014
@Rhea | #SMX #31A
akaHow to Focus on Sh*t
That Matters
The secret to long-term SEO success is:
@Rhea | #SMX #31A
incremental (adj): �increasing gradually by �
regular degrees or additions
@Rhea | #SMX #31A
positive (n): �a good, affirmative, or constructive quality or
attribute
@Rhea | #SMX #31A
results (n): �a consequence, effect, or
outcome of something
The thing is, it’s easy to get caught up in the day-to-day
and algorithm chasing.
@Rhea | #SMX #31A
@Rhea | #SMX #31A
Google made 890 “improvements” last year.
It’s easier not to invest too much in the future when
most of us won’t be employed by our company in 2-3 years.
As of January 2014, �men and women ages 25-34
spent 3 years with their current employer.�
-Bureau of Labor & Statistics
How can we possibly contribute to long-term SEO success?
“Put first things first.”
Deadlines Focus
Interrup2ons Waste of 2me
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Deadlines
Focus
Interrup2ons Waste of 2me
URGENT NOT URGENT
NO
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Deadlines Focus
Interrup2ons
Waste of 2me
URGENT NOT URGENT
NO
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PORT
AN
T IM
PORT
AN
T
Deadlines Focus
Interrup2ons
Waste of 2me
URGENT NOT URGENT
NO
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PORT
AN
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AN
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Deadlines
Focus
Interrup2ons Waste of 2me
URGENT NOT URGENT
NO
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AN
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FOCUS
@Rhea | #SMX #31A
What this looks like in action:
@Rhea | #SMX #31A
We’re bored of short-term, tactical thinking.
Press releases
Infographics
Guest posts
@Rhea | #SMX #31A
We contribute to long-term SEO success
through a number of contributing factors, like:
You will not lose if you invest in all of these areas.
@Rhea | #SMX #31A
Let’s talk about a few.
TEAM
@Rhea | #SMX #31A
Focus on: RAD Retention Acquisition Development
The cost to replace an employee is roughly 1/5th their total salary.
-Center for American Progress
EDUCATION
@Rhea | #SMX #31A
Why do SEO’s fear education?
Competition?
Turnover?
46% �of young adults said they lacked the education or
training necessary to get ahead in their jobs or careers�
-UNC Kenan-Flagler School of Business
78% �
of workers consider the “ability to learn & grow”
essential to their ideal job or very important�
-Net Impact Talent Report What Workers Want in 2012
@Rhea | #SMX #31A
Are you a talent producer or consumer?
@Rhea | #SMX #31A
Invest in intellectual capital & industry leadership
@Rhea | #SMX #31A
Focus on: ALL THE THINGS! Mentoring Coaching Videos / tutorials Webinars Lunch & learns Guides Best practices Trusted advisors Peer groups
Conferences Certifications Collaboration tools Weekly statuses
Stand-up meetings Cross-functional teams Apprenticeship
@Rhea | #SMX #31A
Focus on: knowledge sharing
TECHNOLOGY
@Rhea | #SMX #31A
Focus on: technical considerations
- Technical debt - Switch costs - Management - Documentation - Integrations - Reliability - Accuracy
COMMUNICATION
Focus on: Where you receive trusted information
How you apply that information
How you communicate strategy to internal and external teams
How you hold everyone accountable
@Rhea | #SMX #31A
What I hope for each of us in 2015 and beyond…
…diverse growth strategies and marketing campaigns
that result in financial, brand, team, and technological gain.
Need help? http://outspokenmedia.com/ [email protected] (518) 326-5500
