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Leadership Council of Greater Cincinnati • Branding Standards Manual 2
• Introduction ................................................................................3
• The Logo .....................................................................................6
• Alternate Logos ...........................................................................9
• Unacceptable Executions .........................................................11
• Color .........................................................................................16
• Secondary Assets .....................................................................18
• Web Usage ................................................................................19 • Social Media .............................................................................21
• Acknowledgements ..................................................................24
TABLE OF CONTENTS
Leadership Council of Greater Cincinnati • Branding Standards Manual 3
INTRODUCTION
CONCEPTS INFORMING THE BRAND Leadership Council’s Main Purpose To define Leadership Council of Greater Cincinnati, we start with its purpose. Leadership Council’s purpose is what drives the organization’s actions and communications daily.
The Leadership Council of Greater Cincinnati is: Our MISSION To maximize the impact of non-profit organizations, develop their leaders and strengthen the community.
Our VISION Inspired, visionary leaders champion dreams of those we collectively and collaboratively serve in a thriving community.
Who We Are We are a growing group of local non-profit agencies who wish to build capacity, connect, collaborate with and learn from each other in order to meet the needs of the community.
What We Do We strengthen the effectiveness of non-profits, develop their leaders and strengthen the community through building capacity, connections, collaborations, and cost savings.
Leadership Council of Greater Cincinnati • Branding Standards Manual 4
INTRODUCTION
CONCEPTS INFORMING THE BRAND
Brand Character The Leadership Council is an organization where human services executives work in partnership with one another to set the direction for the provision of human services in our region. We offer education, training, funding opportunities, cost savings programs and strong alliances to help you and your organization meet the needs of the community.
Brand Attributes • Passionate • Innovative • Community-building • Connections • Education-focused • Philanthropic • Dedicated • Life-Affirming
Leadership Council of Greater Cincinnati • Branding Standards Manual 5
INTRODUCTION
GRAPHIC SYMBOLISM
The Logo Below is a breakdown of how the Leadership Council logo emulates the brand attributes and depicts Leadership Council as an organization of education and partnership.
“Connection & Collaboration for a greater community Connection and collaboration are just two of the qualities that
Leadership Council is committed to providing for their members. Through the combined efforts and skills of their members and those
they reach out to, a greater community is made.
Circles Represent the
connections and strong bonds made among members and those that have been helped.
“L/C” Connection Leadership and
the Council are interconnected in many ways. From the way the executives lead to the education they provide, the Letters represent the interconnectivity of their worlds.
CONNECTION & COLLABORATION FOR A GREATER COMMUNITY
Leadership Council of Greater Cincinnati • Branding Standards Manual 6
THE LOGO
GRAPHIC STRUCTURE
The Leadership Council of Greater Cincinnati logo incorporates multiple graphic elements: the symbol, title, and tagline.
The Leadership Council logo must appear prominently (most often, the front cover) on all materials published by the organization in print or electronic format.
Please not that the words “Leadership Council of Greater Cincinnati” are a graphic element, and as such are inseparable from the symbol. The words may not be recreated with any font, nor resized or rearranged for any reason. Multiple iterations of the logo for various purposes can be found on page 10.
Leadership Council Symbol
Title
TaglineCONNECTION & COLLABORATION FOR A GREATER COMMUNITY
Leadership Council of Greater Cincinnati • Branding Standards Manual 7
THE LOGO
SAFE SPACE
A safe area around the Leadership Council logo must be preserved in order to retain maximum legibility of the logo. No elements such as typography, other logos, graphics or photos may intrude upon this safe area. In addition, placing the logo too close to a cut or folded edge violates the safe area.
Please be sure to confirm with the printer that no safe areas are violated.
CONNECTION & COLLABORATION FOR A GREATER COMMUNITY
Leadership Council of Greater Cincinnati • Branding Standards Manual 8
THE LOGO
SIzE RESTRICTIONS
In order to maintain legibility on printed materials, the Leadership Council logo may not appear smaller than the sizes illustrated below.
In general, while the Leadership Council logo must be prominently and largely displayed, however it should be sized appropriately for each particular purpose. Please use common sense when sizing.
When using smallest possible sizing, remove tagline. Keep tagline where legible.
1.5”
150 pixels
Minimum size for print
Minimum size for Web
Leadership Council of Greater Cincinnati • Branding Standards Manual 9
ALTERNATE LOGOS
Multiple Iterations of Logo
The Leadership Council logo has multiple layouts for different uses.The vertical logo should be used whenever possible, however the horizontal logo may be substituted when space is an issue.
CONNECTION & COLLABORATION FOR A GREATER COMMUNITY
CONNECTION & COLLABORATION FOR A GREATER COMMUNITY
Full Vertical Logo
Full Horizontal Logo
Leadership Council of Greater Cincinnati • Branding Standards Manual 10
CONNECTION & COLLABORATION FOR A GREATER COMMUNITY
ALTERNATE LOGOS
COLORS
The Leadership Council logo can only appear in the signature green palette, white and green palette, all black or all white as shown. Backgrounds must be all white, black or green. No gradiation or images are acceptable.
Leadership Council of Greater Cincinnati • Branding Standards Manual 11
UNACCEPTABLE ExECUTIONS
The following pages illustrate some of the most common errors when reproducing the logo, and should not be approved of.
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
Incorrect Color
Applying a drop shadow
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
Leadership Council of Greater Cincinnati • Branding Standards Manual 12
UNACCEPTABLE ExECUTIONS
UNACCEPTABLE ExECUTIONS
The following pages illustrate some of the most common errors when reproducing the logo, and should not be approved of.
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
Outlines are not acceptable
Placing the logo over images, text or other colors that make the logo difficult to read
Leadership Council of Greater Cincinnati • Branding Standards Manual 13
UNACCEPTABLE ExECUTIONS
UNACCEPTABLE ExECUTIONS
The following pages illustrate some of the most common errors when reproducing the logo, and should not be approved of.
Altering, warping or tilting the logo in any way
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
Leadership Council of Greater Cincinnati • Branding Standards Manual 14
UNACCEPTABLE ExECUTIONS
UNACCEPTABLE ExECUTIONS
The following pages illustrate some of the most common errors when reproducing the logo, and should not be approved of.
Placing more than one logo per page
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
Leadership Council of Greater Cincinnati • Branding Standards Manual 15
UNACCEPTABLE ExECUTIONS
UNACCEPTABLE ExECUTIONS
The following pages illustrate some of the most common errors when reproducing the logo, and should not be approved of.
Incorrect sizing/mixing of vertical and horizontal logos
Mixing colors from black/white and green options
CONNECTION & COLLABORATION FOR A GREATER COMMUNITY
CONNECTION & COLLABORATION FOR A GRE ATER COMMUNITY
Leadership Council of Greater Cincinnati • Branding Standards Manual 16
COLOR
SIGNATURE COLORS
Leadership Council’s colors include the signature palette of greens, and must be these colors on all outgoing publications or materials.
Do not screen or tint these colors, as the nature of the colors changes once there is a tint or opacity introduced. The Leadership Council logo may only appear in the color options illustrated on page 10.
The makeup of the colors are as follows:
CMYKC = 82M = 46Y = 100K = 55
RGBR = 29G = 65B = 29
HEx#1D411D
PMS 350
CMYKC = 22M = 15Y = 36K = 0
RGBR = 201G = 200B = 169
HEx#C9C8A9
PMS 452
CMYK RGBC = 0 R = 255M = 0 G = 255Y = 0 B = 255K = 0HEx #FFFFFF
CMYKC = 39M = 27Y = 74K = 0
RGBR = 167G = 166B = 101
HEx#A7A665
PMS 451
CMYK RGBC = 0 R = 0M = 0 G = 0Y = 0 B = 0K = 100HEx #000000
CMYKC = 66M = 43Y = 58K = 20
RGBR = 89G = 110B = 99
HEx#596E63
PMS 625
White and black may also be used
Leadership Council of Greater Cincinnati • Branding Standards Manual 17
COLOR
BACkGROUND COLORS
The preferred background colors for the Leadership Council logo are white, black and green as demonstrated on page 10.
CMYKC = 82M = 46Y = 100K = 55
RGBR = 29G = 65B = 29
HEx#1D411D
PMS 350
CMYKC = 0 M = 0Y = 0K = 0
RGBR = 255G = 255B = 255
HEx#FFFFFF
CMYKC = 0M = 0Y = 0K = 100
RGBR = 0G = 0B = 0
HEx#000000
Leadership Council of Greater Cincinnati • Branding Standards Manual 18
SECONDARY ASSETS
FONTS
Secondary assets extend and reinforce the Leadership Council brand. These assets include colors, fonts, audio elements and other pieces that project the Leadership Council brand. Guidelines for the most visible secondary assets are detailed in the following pages.
The san serif typeface chosen for the Leadership Council logo is Helvetica Neue. If you are using a Windows operating system in order to design or produce print publications you should install Helvetica Neue on your computer. If using a Mac operating system, these should already be installed.
You do not need to use Helvetica Neue for internal communications such as letters or memos. Please use professional discretion when creating these documents.
Helvetica Neue Condensed BoldHelvetica Neue Condensed BlackHelvetica Neue UltraLightHelvetica Neue UltraLight ItalicHelvetica Neue ThinHelvetica Neue Thin ItalicHelvetica Neue LightHelvetica Neue Light ItalicHelvetica Neue RegularHelvetica Neue ItalicHelvetica Neue MediumHelvetica Neue Medium ItalicHelvetica Neue BoldHelvetica Neue Bold Italic
Leadership Council of Greater Cincinnati • Branding Standards Manual 19
WEB USAGE
All guidelines in this manual apply to both print and web, unless otherwise specified. Safe areas and proportionality apply when the logo is used in web communications. In addition, the following guidelines must be met:
• The Leadership Council logo must serve as a link to the organization’s home page (leadershipcouncil.us).
• The Leadership Council logo must be visible on every page at the top of the page (without scrolling) when the monitor resolution is set to 800x600.
• The Leadership Council logo must not be replicated as a pattern for wallpaper or backgrounds.
• The Leadership Council logo must not be made into a 3-dimensional object (drop shadows, frames, animated, etc.)
WEB TYPEFACES
Use text, instead of graphics whenever possible. Use Helvetica on web elements in order to maintain consistency.
Leadership Council of Greater Cincinnati • Branding Standards Manual 20
WEB USAGE
WEB COLORS
Leadership Council’s colors include the signature palette of greens, and must be these colors on all outgoing publications or materials.
Do not screen or tint these colors, as the nature of the colors changes once there is a tint or opacity introduced. The Leadership Council logo may only appear in the color options illustrated on page 10.
RGBR = 29G = 65B = 29
HEx#1D411D
RGBR = 201G = 200B = 169
HEx#C9C8A9
RGBR = 255G = 255B = 255
HEx#FFFFFF
RGBR = 167G = 166B = 101
HEx#A7A665
RGBR = 0G = 0B = 0
HEx#000000
RGBR = 89G = 110B = 99
HEx#596E63
White and black may also be used
Leadership Council of Greater Cincinnati • Branding Standards Manual 21
SOCIAL MEDIA
ICONS
Social media icons should include the taglines whenever readable. However just the logo icon may be used in certain situations.
CONNECTION & COLLABORATION FOR A GREATER COMMUNITY
Full Logo, to be used whenever possible
Logo Icon, to be used when minimum sizing is
violated
Leadership Council of Greater Cincinnati • Branding Standards Manual 23
SOCIAL MEDIA
ACCEPTABLE ICONS FOR PROFILES
Leadership Council of Greater Cincinnati • Branding Standards Manual 24
ACKNOWLEDGEMENTS
Emily Schmidtwww.emilycschmidt.com
Erin Mays, Megan Parin, Emily Schmidt
Jenny BergLeadership Council Executive [email protected]
4010 Executive Park Dr., Suite 100Cincinnati, OH 45241
Graphic Design
Rebranding Team
Main Point of Contact
April 2015