Download - Local Search on Mobile, App Optimization
App Optimization – The Growth of Mobile App Space
Pubcon, Las Vegas November 2011
Prashant PuriCo-Founder, AdLift.com@puriprashant
Agenda
• State of the industry
• App usage
• App vs. Mobile Web
• App Search Analytics
• Mobile Shopping Trends
2ADLIFT CONFIDENTIAL @puriprashant
About Prashant Puri.
Currently• Co-Founder & Advisor AdLift.com
Previously
• Head, Global SEO/SEM at Shopping.com (eBay Company)
• Display & Search Monetization – Yahoo!
• Search Marketing – AT&T
@puriprashant
Apps Will Make $15 Billion, Garner 17 Billion Downloads In 2011 - Gatner
ADLIFT CONFIDENTIAL 4
App downloads grew
117%year-over-year
Revenue grew
190%year-over-year
Projected 2014 revenue
$57.2 B
185 BApps downloaded by 2014
26.4apps/person by 2014
@puriprashant
US Adults, 50% Now Have Cell Phones with Apps
Pew Research Center’s Internet & American Life Project http://pewinternet.org/~/media//Files/Reports/2011/PIP_Apps-Update-2011.pdf
42%US Population has an app
@puriprashant
App usage grew
88% year-over-year
Avg. User Now Spends 9% More Time Using Mobile Apps than the Internet.
http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
@puriprashant
Pew Research Center’s Internet & American Life Project http://pewinternet.org/~/media//Files/Reports/2011/PIP_Apps-Update-2011.pdf
What types of apps do adults download ?
News
Social
Search
Entertainment
Health
@puriprashant
50/50 Split between Mobile Web Vs. App Traffic
ADLIFT CONFIDENTIAL 8Source: jumptap: Mobile STAT october 2011
36%
14%
32%
14%
4%1% 1%
15%
31%
52%
65%
35%
App
Web
symbian
@puriprashant
App Search Analytics
ADLIFT CONFIDENTIAL 9
Android App Name Overall Active Reach
Android Market 90.5%Google Maps 74.6%Gmail 74.5%Facebook 73.5%Google Search 71.9%YouTube 51.4%Advanced Task Killer Free 26.1%Angry Birds 25.9%QuickofficePro 25.3%Pandora Radio 23.9%The Weather Channel 17.8%Amazon AppStore 17.7%Words With Friends 16.0%Talk – Text to Voice 16.0%Twitter 14.9%Barcode Scanner 13.9%Adobe Reader 13.9%Angry Birds Rio 13.6%Kindle 12.4%Google+ 11.8%
Source: Nielsen Smartphone Analytics, Device-meter data from July 2011, Android Smartphone Users, 18+
iOS
Android
Mobile – A crucial part of shopping experience
Large Majority with use their Smartphone vs Sales Rep
Mobile Shopping Trends – 85% of purchases happen within 15 miles of the consumer's home
ADLIFT CONFIDENTIAL 10http://internet2go.net/news/data-and-forecasts/retailers-need-embrace-mobile-now-surveys
