Download - Local Challenger - Hotel Santika
![Page 1: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/1.jpg)
Vivi HerlambangCorp Marketing Communication Manager
![Page 2: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/2.jpg)
REBRANDING
INDONESIAN HOME
VISION& MISSION
CHALLENGE•Entering the global market• Becoming an international
player
CHANGE
![Page 3: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/3.jpg)
HOTEL STRUCTURE
![Page 4: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/4.jpg)
BRAND VALUES – INDONESIAN HOME
INDONESIAN HOSPITALITY (keramahan
Indonesia)
FAMILY VALUES (kekeluargaan)
LOCAL TRADITION (tradisi lokal)
NATURAL TOUCH (sentuhan alami)
FRESHNESS (segar)
![Page 5: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/5.jpg)
DIFFERENTIATION
INDONESIAN HOMEOur way of life
Hotel = service industry
You can construct the most
beautiful building,
and purchase the most
luxurious facilities,
But SERVICE – the hardest
part –
is what we Indonesians do
well!
![Page 6: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/6.jpg)
HUMAN RESOURCES
HR = Main asset for Santika JOURNEY TO EXCELLENCE
Five-year program aimed at preparing all aspects of business development, from both an internal and external perspective
Internal : restoring good work ethics, employee mindset, knowledge management, culture of innovation, etc.
External : better understanding of Santika within the wider public from both a business and social responsibility perspective
Turn SANTIKA into a major player in South East Asia Become a world-class company In line with VISION and MISSION
Stage 1 : 2008-2012 – transformation stage Stage 2 : 2012-2016 – expansion stage Stage 3 : 2016-2020 – integration stage Stage 4 : 2020 onwards – accreditation stage
![Page 7: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/7.jpg)
RESULT OCCUPANCY TOWN VS OCC SANTIKA INDONESIA
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
Hotel Santika *** 2012 68.26% 77.56%Hotel Santika *** 2011 70.67% 79.21%
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
AMARIS 2012 72.27% 82.68%AMARIS 2011 73.11% 77.59%
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
Hotel Santika Premiere 2012 70.25% 81.23%Hotel Santika Premiere 2011 73.33% 84.71%
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
Royal Collection 2012 67.16% 77.34%Royal Collection 2011 72.68% 75.93%
HOTELPERIOD JAN-DEC
OCC %TOWN HOTEL
GROUP SANTIKA 2012 69.07% 78.91%
GROUP SANTIKA 2011 72.16% 81.29%
![Page 8: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/8.jpg)
1981 – 2006 : 12 Hotels
2007 – 2012 : 41 hotels
-------------------------- +Total Hotel s/d Des’12 : 53
HotelsNEXT OPENING HOTEL
Year 2013
: 18 Hotels
Year 2014
: 22 Hotels
TOTAL HOTEL
RESULT:
![Page 9: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/9.jpg)
![Page 10: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/10.jpg)
CONCLUSION
With its theme “Indonesian Home”, Santika Indonesia Hotels & Resorts has successfully developed a national chain of hotels across the archipelago and beyond, leveraging powerful competitive advantage through its uniquely local ambience and character
![Page 11: Local Challenger - Hotel Santika](https://reader034.vdocuments.us/reader034/viewer/2022042506/5578540dd8b42a2f6a8b5015/html5/thumbnails/11.jpg)
AND...
Indonesian Home With “Hospitality from the heart
…..”Is not just a tagline but the way of Santika services
--adalah jiwa yang menjadi dasar pelayanan khas Santika