Low-cost and time-efficient online applications for web analytics
October 29, 2013
Legal Marketing Technology Conference - West
2© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.
Free or Low-Cost Software Tools
• Visual.ly (Website)
• Google Analytics (Website)
• Topsy (Twitter)
• Buffer (Twitter, Facebook, LinkedIn and Google+)
3© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.
Visual.ly
Google Analytics Report
4© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.
Google Analytics
- Free and easy- Get code and place on website to enable
tracking- Filter internal traffic- Establish goals- Look at traffic sources
5© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.
Topsy.com
- View who is sharing your articles/links on Twitter
- Use information to build a relationship
6© 2013 Knobbe, Martens, Olson & Bear, LLP all rights reserved.
Buffer
- Scheduling tweets through Twitter, Facebook, LinkedIn and Google+
- Analytics on posts through Buffer
Sheenika Shah [email protected]