Download - Little Data: Analytics You Can Try at Home
![Page 1: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/1.jpg)
Please take your seats and silence your cell phones! The show will begin shortly…
![Page 2: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/2.jpg)
Common Misconceptions about Data
![Page 3: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/3.jpg)
MISCONCEPTION #1
I need more data.
![Page 4: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/4.jpg)
MISCONCEPTION #2
I need better data.
![Page 5: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/5.jpg)
I need more time
MISCONCEPTION #3
I need more time.
![Page 6: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/6.jpg)
#LittleData
How to get value out of your data
Look at your data sets in new ways Integrate your data Get started today
1
2
3
![Page 7: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/7.jpg)
Analytics You Can Try at Home
![Page 8: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/8.jpg)
Email Segmentation
![Page 9: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/9.jpg)
#LittleData
Optimization #1
Turn non-purchasers into paying customers
![Page 10: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/10.jpg)
Se
nt
15,527
Op
ens
5.6%
Clic
ks
3.21%
Aggregate email performance
![Page 11: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/11.jpg)
Segment customers by purchasing history
Purchases = 0 Purchases = 1 Purchases = 1+
![Page 12: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/12.jpg)
Purchases = 0 Purchases = 1 Purchases = 1+
Se
nt
7,982 4,288 3,257
Op
ens
2.67% 5.63% 8.5%
Clic
ks
1.23% 2.7% 5.7%
![Page 13: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/13.jpg)
#LittleData
Optimization #2
Cater to high CLV customers
![Page 14: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/14.jpg)
Segment customers by CLV
Bottom % Middle % Top %
![Page 15: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/15.jpg)
Bottom % Middle % Top %
Se
nt
7,589 4,288 854
Op
ens
4.35% 3.98% 2.3%
Clic
ks
2.51% 2.7% 1.7%
![Page 16: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/16.jpg)
Bottom % Middle % Top %
Se
nt
7,589 4,288 854
Op
ens
4.35% 3.98% 2.3%
Clic
ks
2.51% 2.7% 1.7%
![Page 17: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/17.jpg)
#LittleData
Optimization #3
Tailor product offers based on preferences
![Page 18: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/18.jpg)
Tailor experiences based on product preferences
Explorer Unpredictable Old Faithful
![Page 19: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/19.jpg)
Offe
r 1
Offe
r 2
Offe
r 3
Offe
r 4
Explorer Unpredictable Old Faithful
![Page 20: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/20.jpg)
Conversion Optimization
![Page 21: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/21.jpg)
#LittleData
Optimization #4
Increase average order value
![Page 22: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/22.jpg)
Sort based on order totals
Lowest Value Middle Value High Value
![Page 23: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/23.jpg)
Lowest Value Middle Value High Value
FR
EE
SH
IPP
ING
TH
RE
SH
HO
LD
![Page 24: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/24.jpg)
Lowest Value Middle Value High Value
FR
EE
SH
IPP
ING
TH
RE
SH
HO
LD
![Page 25: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/25.jpg)
Question What type of business are you?
![Page 26: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/26.jpg)
#LittleData
Optimization #5
Find your conversion KPI
![Page 27: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/27.jpg)
Identify common user actions
Login Frequency
Human Touch
Building Charts
Length of Trial
Drip Campaign
Training
Creating New Users
Importing More Data
Sharing Dashboards
![Page 28: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/28.jpg)
Login Frequency
Human Touch
Building Charts
Length of Trial
Drip Campaign
Training
Creating New Users
Importing More Data
Sharing Dashboards
![Page 29: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/29.jpg)
What we found
60% conversion
+
77% conversion
1 chart 2 charts 0 charts
30% conversion
![Page 30: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/30.jpg)
#LittleData
Optimization #6
Turn abandoned carts into purchases
![Page 31: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/31.jpg)
Find the sweet spot
DAY
![Page 32: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/32.jpg)
Go deeper
HOUR
![Page 33: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/33.jpg)
...and one more!
MINUTE
![Page 34: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/34.jpg)
Use this for remarketing
Your site ad
Prospect
![Page 35: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/35.jpg)
#LittleData
Optimization #7
Reverse engineer your best customers
![Page 36: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/36.jpg)
Find your best customers
![Page 37: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/37.jpg)
Find the next best group
![Page 38: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/38.jpg)
Continue
![Page 39: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/39.jpg)
Marketing ROI
![Page 40: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/40.jpg)
#LittleData
Optimization #8
Improve marketing ROI
Campaign #1
Campaign #2
Campaign #3
?
![Page 41: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/41.jpg)
How most people calculate ROI
![Page 42: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/42.jpg)
The right way to calculate ROI
![Page 43: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/43.jpg)
Key Takeaways
![Page 44: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/44.jpg)
#LittleData
Key Takeaways
Look at your data sets in new ways Integrate your data Get started today
1
2
3
![Page 45: Little Data: Analytics You Can Try at Home](https://reader036.vdocuments.us/reader036/viewer/2022081400/554ce7deb4c905d6488b58b0/html5/thumbnails/45.jpg)
Thank You!