Download - Little Data: Analytics You Can Try at Home
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Common Misconceptions about Data
MISCONCEPTION #1
I need more data.
MISCONCEPTION #2
I need better data.
I need more time
MISCONCEPTION #3
I need more time.
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How to get value out of your data
Look at your data sets in new ways Integrate your data Get started today
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Analytics You Can Try at Home
Email Segmentation
#LittleData
Optimization #1
Turn non-purchasers into paying customers
Se
nt
15,527
Op
ens
5.6%
Clic
ks
3.21%
Aggregate email performance
Segment customers by purchasing history
Purchases = 0 Purchases = 1 Purchases = 1+
Purchases = 0 Purchases = 1 Purchases = 1+
Se
nt
7,982 4,288 3,257
Op
ens
2.67% 5.63% 8.5%
Clic
ks
1.23% 2.7% 5.7%
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Optimization #2
Cater to high CLV customers
Segment customers by CLV
Bottom % Middle % Top %
Bottom % Middle % Top %
Se
nt
7,589 4,288 854
Op
ens
4.35% 3.98% 2.3%
Clic
ks
2.51% 2.7% 1.7%
Bottom % Middle % Top %
Se
nt
7,589 4,288 854
Op
ens
4.35% 3.98% 2.3%
Clic
ks
2.51% 2.7% 1.7%
#LittleData
Optimization #3
Tailor product offers based on preferences
Tailor experiences based on product preferences
Explorer Unpredictable Old Faithful
Offe
r 1
Offe
r 2
Offe
r 3
Offe
r 4
Explorer Unpredictable Old Faithful
Conversion Optimization
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Optimization #4
Increase average order value
Sort based on order totals
Lowest Value Middle Value High Value
Lowest Value Middle Value High Value
FR
EE
SH
IPP
ING
TH
RE
SH
HO
LD
Lowest Value Middle Value High Value
FR
EE
SH
IPP
ING
TH
RE
SH
HO
LD
Question What type of business are you?
#LittleData
Optimization #5
Find your conversion KPI
Identify common user actions
Login Frequency
Human Touch
Building Charts
Length of Trial
Drip Campaign
Training
Creating New Users
Importing More Data
Sharing Dashboards
Login Frequency
Human Touch
Building Charts
Length of Trial
Drip Campaign
Training
Creating New Users
Importing More Data
Sharing Dashboards
What we found
60% conversion
+
77% conversion
1 chart 2 charts 0 charts
30% conversion
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Optimization #6
Turn abandoned carts into purchases
Find the sweet spot
DAY
Go deeper
HOUR
...and one more!
MINUTE
Use this for remarketing
Your site ad
Prospect
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Optimization #7
Reverse engineer your best customers
Find your best customers
Find the next best group
Continue
Marketing ROI
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Optimization #8
Improve marketing ROI
Campaign #1
Campaign #2
Campaign #3
?
How most people calculate ROI
The right way to calculate ROI
Key Takeaways
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Key Takeaways
Look at your data sets in new ways Integrate your data Get started today
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Thank You!