![Page 1: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/1.jpg)
L’Innovation Napoleon, Wednesday 18th September 2013 Doug Hewett, Founder & Managing Partner, People-Made
THE BRAND IS WHAT THE BRAND DOES. EMPLOYEES AS BRAND ADVOCATES
![Page 2: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/2.jpg)
![Page 3: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/3.jpg)
![Page 4: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/4.jpg)
1. HOW BRANDS HAVE CHANGED 2. EMPLOYEES AS BRAND ADVOCATES 3. A FEW STORIES
![Page 5: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/5.jpg)
1. HOW BRANDS HAVE
CHANGED
![Page 6: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/6.jpg)
IN THE SOCIAL AGE OF TRANSPARENCY BRAND IS WHAT THE BRAND DOES
![Page 7: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/7.jpg)
THERE IS NO CONTROL, ONLY INFLUENCE BRANDS ARE MADE BY MANY
![Page 8: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/8.jpg)
CONSUMER SUPPORT IS MAKE OR BREAK BRANDS ARE DEMOCRATIC
![Page 9: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/9.jpg)
![Page 10: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/10.jpg)
2. BRAND CULTURE,
INSIDE-OUT
![Page 11: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/11.jpg)
![Page 12: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/12.jpg)
![Page 13: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/13.jpg)
THE WALLS HAVE COME DOWN
![Page 14: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/14.jpg)
EMPLOYEE = CUSTOMER
CUSTOMER = EMPLOYEE
![Page 15: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/15.jpg)
3. A FEW SHORT STORIES
![Page 16: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/16.jpg)
BEING A FASHION AUTHORITY
TOPSHOP
YOUR STYLE.
![Page 17: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/17.jpg)
TOPSHOP PEOPLE – ENCOURAGING INFLUENCE
![Page 18: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/18.jpg)
100% CUSTOMER FOCUS, NO TIME LIMITS.
Zappos
NO SCRIPTS.
![Page 19: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/19.jpg)
ZAPPOS PEOPLE – CREATING SERVICE MEMES
![Page 20: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/20.jpg)
TRANSFORMING A BUSINESS, TO FLY TO SERVE
BRITISH AIRWAYS
MAKE IT REAL
![Page 21: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/21.jpg)
BA PEOPLE – AN INSIDER VIEW
![Page 22: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/22.jpg)
EVERYONE’S AN ADVOCATE.
PlayStation
GAME ON.
![Page 23: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/23.jpg)
PLAYSTATION PEOPLE – BUILDING THE BUZZ
![Page 24: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/24.jpg)
#PS4NODRM
![Page 25: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/25.jpg)
PURPOSE BEFORE PROFIT.
Patagonia
DON’T BUY.
![Page 26: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/26.jpg)
![Page 27: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/27.jpg)
![Page 28: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/28.jpg)
KEY THINGS TO TAKE AWAY
![Page 29: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/29.jpg)
THREE THINGS: 1. BRAND IS WHAT THE BRAND DOES, SO MAKE SURE YOU’RE DOING IT BEFORE YOU GO SAYING ANYTHING 2. BRANDS ARE MADE BY MANY, SO GIVE YOUR EMPLOYEES MORE PERMISSION TO INFLUENCE 3. BRANDS ARE DEMOCRATIC, SO KEEP LISTENING…
![Page 30: L'Innovation au Napoleon: Employees as brand advocates](https://reader034.vdocuments.us/reader034/viewer/2022052505/554ce004b4c905d6488b52b7/html5/thumbnails/30.jpg)
MERCI @WEAREPEOPLEMADE @DOUGHEWETT