MARKETINGHOUSE
LINKEDIN IS LIKE LOVE – THE MORE YOU GIVE THEY MORE YOU GET BACK
MARKETINGHOUSE
LINKEDIN IN 30 SEC´s • WORLD´S LARGEST SOCIAL BUSINESS NETWORK
• CEO JEFF WEINER, STOCKEXCHANGE IN US •
NOT ONLY A DIGITAL CV BUT A FULL BRANDING MAGNET • (SPR-14) 300 MILLION MEMBERS IN 200 COUNTRIES
• 40% CHECK IN DAILY
• 2,1 MILLION GROUPS & 3 MILLION COMPANY PAGES • THE STRENGTH LIES IN WHO THE 1st & 2nd CONNECTIONS HAS
• A COST AND TIME EFFECTIVE WAY OF BRANDING AND FINDING
NEW DISTRIBUTORS & COMPANIES
MARKETINGHOUSE
THIS HAPPENS IN LINKEDIN NEXT 90 MIN • + 37,500 SHARED LINKS • + 900,000 PAGES VIEWS • + 170,000 MEMBERS ARE HERE • + 10,000 NEW MEMBERS
• Today • 5 042 354 ACCOUNTS IN NETHERLANDS • 1 791 879 IN UNITED ARAB EMIRAT • 1 396 659 IN NIGERIA • +2 NEW MEMBERS PER SECOND
MARKETINGHOUSE
• WHY – BUILD AND STRENTHEN THE BRAND – FINDING NEW DISTRIBUTORS – DRIVE TRAFFIC – INCREASE THE CONVERSION RATE ON THE WEB
• HOW – CONTENT PLAN – BE ACTIVE ON ALL LEVELS (COMPANY,, PROFILE, GROUPS) – GOALS & MEASSUREMENTS – INTEGRATE IN OVERALL MARKETING STRATEGY & PLAN
LINKEDIN STRATEGY
MARKETINGHOUSE
3 KIND OF LINKEDIN USERS
1.
Those who run a
company or work in sales?
2. Those who are looking for a job or recruters
3.
Those who are
Fat´n Happy
MARKETINGHOUSE
LINKEDINs MAIN AREAS • PROFILE
• 100 % COMPLETENESS • PROFILE SEARCH OPTIMIZATION • STATUS UPDATES • CONNECTIONS , EMINGLE – INCREASE YOUR NETWORK
• COMPANY PAGES • SHOWCASE PAGES • IMAGES/FILMS • COMPANY INFO • FOLLOWERS • STATISTICS
• GROUPS – MEMBERS – DISCUSSIONS – FOLLOW OTHERS – EMINGLE – CAMPAIGNS
MARKETINGHOUSE
YOUR BRAND ON LINKEDIN • PHOTO (increase the likelihood that your profile will get viewed x 11) • HEADLINE • CURRENT JOB + TITLE + TEXT • LINKING MEDIA • SUMMARY • AT LEAST 3 PREVIOUS EXPERIENCES • SKILLS • EDUCATIONS • AT LEAST 50 CONTACTS • (Tailormade your LI profile link + Webbplats links)
100 %
YOUR BRAND– 10 QUICK TIPS
MARKETINGHOUSE
① Fill in everything in your profile 100% ② Create a network and e-mingle strategy ③ Create an interesting title ④ Use your unique competent – feed your contacts ⑤ Feed your network with goodies (content) ⑥ Invite and expand your network ALWAYS with a personal message ⑦ Have a group strategy ⑧ Be visible ⑨ Start giving honest recommendations and endorsements and you
will recieve the same J ⑩ Integrate Linkedin in your other channels & autosignature
COMPANY PAGE
MARKETINGHOUSE
Company page
Overview • Company name • Logotype • Showcase pages • Recommendations • Film • Facts • Employees • Branch • Contacts
Social integration • Twitter • Blog feed • Latest news • Status update • Market your own group
Jobs • Market jobs • Employment Branding • Films • Employee references • Job descriptions • Recruitment solutions • Advertising
Analysis tools • Track unique visitors • Pageviews visitors visited • Update 25/7
MARKETINGHOUSE
• TIPS & ADVISE • ACTIVITIES/EVENTS • PICTURES/VIDEOS • ARTICLES • WHAT THEY DO & ARE • DISCUSSIONS • RECOMMENDATIONS & ENDORSEMENTS
THIS IS WHAT PEOPLE DO & SHARE
MARKETINGHOUSE
SMART TOOLS • Mini CRM system • LinkedIn´s webzines LinkedIn today • The search tool • Follow influencers, people & companies • Free and paid LinkedIn accounts – benefits
MARKETINGHOUSE
SEARCH TOOL • COMPANIES • COUNTRIES • SENIORITY • SIZES • TITELS • JOBS • AND LOTS MORE • YOU DECIDE • LINKEDIN KEEP TRACK • SAVE • MORE FEATURES WITH PREMIUM ACCOUNT
MARKETINGHOUSE
• 2,1 million groups • 8 000 new groups weekly • Membership in average 7 groups • 200 conversations per minute • For your own development • For business intelligence • To build your own and Ricoh´s network • Network groups • Customer groups • Project Groups • Start your own group to attract customers • Follow your postingplan, share also in groups
LINKEDIN GROUP STRATEGY - BRANDING
MARKETINGHOUSE
DAILY/WEEKLY ROUTINE (10 MIN) • LOG IN 1-2 TIMES/WEEK • FOLLOW THE POSTINGPLAN • 6/3/1 routine – share others and your own
• LOOK AT ”WHO VISIT YOUR PROFILE”– TAKE ACTIONS)
• PERSONAL MESSAGE WITH INVITATION AND ANSWERS • (NEVER VIA THE APP)
• FOLLOW AND PARTICIPATE IN DISCUSSIONS • CHECK THE SEARCHES
• PERSONALIZE, READ AND SHARE FROM PULSE • FOLLOW LINKEDIN THOUGHT LEADERS - SHARE
MARKETINGHOUSE
HOW TO SUCCEED IN LINKEDIN • No ad –hoc tool • Just don´t approve connections and nothing else • Learn how LinkedIn best can be used • Give endorsements to connections you think deserves it • Use all functions, tools and services • Put up goals, a content plan and follow it • Use groups to brand yourself • Create a share policy • Integrate LinkedIn with other Inbound marketing activities
MARKETINGHOUSE
WANT TO CONNECT? • Tweet: Annica Thorberg J @annicathorberg & @inboundsthlm • Email: [email protected] • Web: www.markeZnghouse.se • We doa: Inbound consultants | Seminars | Workshops
Kan: • CerZfierad B2B Social mediacKonsultant | CerZfierad Inbound markeZng
consultant | CerZfied HubSpot Partner Agency | LinkedIn consultant • Follow me at: • TwiCer | LinkedIn | Facebook | INTRO | Google+ | Muxi| SlideShare | Blogg |
Pinterest | MyNewsdesk | Company Book | Foursquare | Instagram | Klout
/www.linkedin.com/company/markeZnghouse
