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LINKEDIN AND SOCIAL MEDIA STRATEGY FOR CUSTOMER AND TALENT ATTRACTION
Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC [email protected] Twitter Instagram @Fishdogs 214.394.0909
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PROSPECTING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT
! Talent and prospect attraction should be attractive
! Don’t be a job spammer or sales spammer
! Do share great content and tell a good story online
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SHARING CONTENT= MORE ENGAGEMENT
! According to Facebook, photos and videos posted to Facebook create anywhere from 100%–180% more engagement than the average post.
! Facebook now demotes edgerank for Page Status Updates with no visuals attached
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EVERY PERSON IS A BRAND AMBASSADOR
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! Know ! Like ! Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
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SOCIAL MEDIA IS SOCIAL (PERSONAL)
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BE A GREAT RESOURCE!
Professional ! Career Tips
! Business Tips
! News Items
! Industry Information
! Social Media
Personal ! Lifestyle
! Vacations
! Family
! Hobbies
! Humor
Company ! Product
! Support
! Culture
BE CREDIBLE AND HELPFUL!
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PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL
! What is your goal?
! Who is your target audience?
! What message do you need them to hear?
THINK OF YOUR LINKEDIN PROFILE AS A MARKETING DOCUMENT TO ATTRACT YOUR TARGET AUDIENCE
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of traffic from Google organic search results go to the first item listed.
BE FOUND!
! SEO for your own name
! SEO for your search terms
! Make sure you have a good profile pic!
! If you are going to share content you should look legit when your audience checks you out
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SEO – OWN YOUR NAME
The “other” Craig Fisher
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SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!
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SEO – USE KEY WORDS
! Your name
! Locations
! Keywords people would use to find you or your company
! Skills you recruit for
! Company Name
! Industry keywords
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UNCHECK THE BOX
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CHECK THE BOX
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USE UPDATES STRATEGICALLY
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SUMMARY Say what you do
Show you’re better
Be human
Provide keywords
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SEO – EXPERIENCE
Job tags (keywords)
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78% of CMOs think that custom
content is the future of marketing
50% Nearly 50% of companies now have content
marketing strategies
3/5 Of the largest U.S. recruiting teams share 3rd party content on their
Linkedin company page
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HRMARKETER INSIGHT
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HRMARKETER INSIGHT
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FACEBOOK GRAPH SEARCH The most powerful social search engine, period.
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Simplewash helps you clean up your Facebook profile.
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! Build your network
! Manage your lists
! Share content
! 5:1 Ratio
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Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs.
Instagram @fishdogs
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JobGram - 'Send visually engaging job opportunity strauight to the people'
PinTheJob - 'Jobgraphics'
Vine (Apple app) - 'Create short, beautiful, looping videos.’
RESIZE.IT- A site to easily resize all of your images quickly.
VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!
PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.
EASEL.LY- Not just a way for you to create infographics, but a way to share too.
TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data.
WORDLE- Tool to generate sweet word clouds.
ISSUU- Create online magazines.
If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.' < One of Craig's all-time favorite tools
Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.'
SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘
Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'
Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.'
Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'
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Want help with social media or other marketing and media relations projects? Check us out.
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THE COOLEST TOOL IS
YOU!
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THANK YOU! (YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHER STRATEGIST ! SPEAKER ! TRAINER
[email protected] Twitter @Fishdogs 214.394.0909