Download - Linked In For Business Development
Using LinkedIn to Increase Using LinkedIn to Increase Your VisibilityYour Visibility
Using LinkedIn to Make Connections and Market Your Business or Organization
Schedule:2:00-5:00pm (Breaks at approximately 3:00 and 4:00)
Restroom codes:Men:Women:
Course Objectives:At the end of the 3-hour course, each participant will have a better understanding of the following features on LinkedIn •Homepage•Profile•Applications•Groups•Company Pages•Settings & Personalization•Twitter integration
LinkedIn FactsLinkedIn FactsThere are now 90 million users
across the globe United States 42.8% India 13.7% United Kingdom 6.7% Netherlands 3.7% Canada 2.8% Italy 2.3% Germany 2.3% Spain 2.0% Australia 1.9% South Africa 1.4%
What are some of the What are some of the reasons to use LinkedIn? reasons to use LinkedIn? Recruit new staffFind new clientsFind power partners/referral partnersSpread the word about something Find events that benefit meConnect with past colleaguesLook for new resourcesFind fundingGet ideas
Questions about LinkedIn?Questions about LinkedIn?
Sections to Cover for Better Sections to Cover for Better ResultsResultsHomepageProfileGroupsApplicationsCompany PagesSettings & PersonalizationTwitter integration
HomepageHomepageNews and updates from your
network, messages, and invitations to connect.
Which past colleagues and classmates have recently joined LinkedIn.
Who’s viewed your profile, how your network is growing
Updates/Shares/Groups/MoreNEW- search feature
ProfileProfileHeadline- it stays with you.
Keywords and tagline help you stand out◦“Helping Professional Services Firms
Attract More Clients and Win More New Business”
Photo- a must!!Status UpdateEmployment and Education
ProfileProfileRecommendations are useful for vetting
you◦Offer to give recommendations to people and
they’ll often reciprocatePut some passion into your profile- think
about what makes you unique or valuable
Summary◦Keywords!◦1st or 3rd person?◦This is your chance to be clear about who you
are and what you do
Profile, continuedProfile, continuedExperience- add it inPersonal Information- privacy is
overrated Get your vanity URL Groups and Associations- more
opportunities to find connections with others
Bottom line: Think of every section as a way to insert keywords and phrases that make you “findable”
Contacts are EverythingContacts are EverythingConsider connecting with those
you do NOT knowYour connections see your
activityConnections
◦Tagging◦Searching◦Adding◦Removing
Groups are GoldenGroups are GoldenJoin up to 50 groups and 50
subgroupsBe strategic- think about being uniqueJoin groups that hold your target
marketGeographic groups are great for
offline eventsJoin discussions; start discussions for
greater visibility and to find potential connections
Company PagesCompany PagesOffer a great opportunity to showcase
products and servicesLinkedIn enhanced Company Pages a
few months ago- check them out againAdd your Company Page to your ProfileAllow you to do reconnaissance on
your competition and potential clientsRemove the gatekeeper
ApplicationsApplicationsBlogAmazon Reading ListEventsSlideshare PresentationsGoogle PresentationTweets
Settings and Settings and PersonalizationPersonalizationNotification settings, such as
group announcementsPrivacy settingsInvitationsVanity URL
TwitterTwitterAdd your Twitter account(s)Send your tweets to your profile
using #in Frequency is debatable- depends
on how you prefer to use your status
Tips from the ProsTips from the ProsYour Headline appears everywhere
with you- make it countWhen sending a connection request,
always add a personal noteLook at every section in the profile as
an opportunity to insert keywords to make you more “findable”
Like/Comment/Share in your network activity
Connect with those you don’t know
Tips from the Pros, Tips from the Pros, continuedcontinuedParticipate in groupsConsider starting your own
group, or be a group managerFill out your profile to 100%-
you’re more “findable”Update your status regularly
Turning connections into moreWould you like to have coffee?Are you interested in attending
this event?I saw you attended this event….I loved that book too…Wow! Great presentation you
posted!Love that tweet!
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