Lights, Camera, Action!Four lessons from the entertainment industry
www.brightwave.co.uk
@BrightTweet
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What makes online learning engaging?
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www.brightwave.co.uk
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Tough competition for learner attention…
Tempted to click here?!
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Lesson 1:
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www.brightwave.co.uk
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Presenter-led video
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Dramatised scenarios
Expert commentary
Lessons…
•Presenter-led video•Dramatised video•Expert commentary
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Lesson 2:
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www.brightwave.co.uk
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Learners as consumers:
• Turn colleagues into brand advocates• E-learning: glossy & persuasive like a TV ad
Learners as consumers…
Campaign-based: • Raise awareness• Be memorable• Repeat key messages
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Lessons…
• Learners as consumers• Campaign-based• Raise awareness• Be memorable• Repeat key messages
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Lesson 3:
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Gamification
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Gamification: • Online quiz• Leader board• Offline board game
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Unity: • 3D gaming engine• Product demos• Virtual environments
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Oculus Rift:Fully immersive VR environments
Lessons…
•Goal setting•Real time feedback•Levelling up•Competition & leaderboards• Immersive 3D environments
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Lesson 4:
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The web: • Let it scroll • Make it social• Make it responsive
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Animated infographics#learningi
s
Multi-device learning
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tessello: continuous learning platform
tessello.co.uk
Fast access to e-learning…
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…and curated resources.
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Social layer: community, trending & leaderboard
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My group
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My Community
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tessello: the total learning system
tessello.co.uk
Lessons…
•Let it scroll • Infographics •Multi-device•Social learning
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Learners are consumers
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www.brightwave.co.uk@BrightTweet
Written & originally presented by
Colin WelchHead of Production @colinwelch
Alex Reeve Learning Consultant @alex_reeve
Thank You
