Download - LIGATNE VILLAGE - A GOOD EDEN STORY
LIGATNE VILLAGE-‐STORY OF THE PEOPLE AND THE PAPER-‐MILL
Inese Okonova Culture and Tourism Centre of Ligatne Ligatne, February 2013 LATVIA
CASE PRO
FILE THE CASE IS BROUGHT TO YOU BY
Culture and Tourism Centre of Ligatne Inese Okonova [email protected]; [email protected] +371 28395513; +371 2640 8806
GENERAL INFORMATION ABOUT THE DESTINATION
Ligatne region local government Culture and Tourism Centre of Ligatne Surface-‐Ligatne town: 7,4 km2 ; Ligatne region: 167,7 km2 Inhabitants-‐ Ligatne town: 1 000 inhabitants; Ligatne region: 4 045
TOURISM PROFILE
Tourism Arrivals: ~ 170 000 in 2012 Culture and Tourism Centre of Ligatne and Gauja Na[onal Park (whole territory of Ligatne is a part of the na[onal park)
FOR FURTHER INFO, PLESE CONTACT
Inese Okonova E-‐mail: [email protected] Phone: +371 2640 8806
WHERE
WHAT THE CASE IS ALL ABO
UT?
WHY – THE REASON FOR ACTION
1815 Konrad Kyber and Justus Storch, 2 German tradesmen from Riga came to Ligatne village and founded a Paper-‐Mill. 1890-‐[es factory is owned by the Mentzenforff family and an exemplary workers’ village and a developed social system is developed. 1960-‐[es industrializa[on in the USSR reaches its peak. 1 000 workers are employed in the mill 1990-‐[es USSR collapses, majority of factories in Latvia are going bankrupt, unemployment is growing, people are leaving towns and heading to the capital-‐ Riga and abroad, the industrial village preserving its look from end of 19th Ct is undervalued, wooden architecture considered as old barracks.
WHY – ISSUES AND CHALLENGES
• Paper-‐Mill facing bankruptcy or major changes; • Village facing modernizaVon or reconstrucVon and
preservaVon; • People facing moving to Riga, emigraVon or adopVon to the
new environment
HOW
1. Owners of the Mill takes a decisive ac[on and change the raw-‐material used in the produc[on from wooden pulp to waste-‐paper moving to re-‐cycling .
1.1. The Mill gets involved in the tourism development allowing guided tours in the produc[on and showing both the industrial heritage and also nature-‐friendly solu[ons of nowadays.
2. Municipality takes a decision to preserve the local industrial and cultural heritage and develop tourism as one of the priori[es.
2.1. Major project, co-‐financed by ERDF is launched to build two tourism trails aimed to focus on cultural heritage of Paper-‐Mill village; 2.2. Tourism informa[on centre is founded; 2.3. Local people are trained to work as the guides; 2.4. Marke[ng and public rela[on ac[vi[es are commenced
Successful co-‐opera[on of local authority and private business
Local community benefits from tourism development; nature benefits from eco-‐friendly produc[on
WHY SHO
ULD BE SHO
WCASED?
RESULTS-‐BENEFITS
RESULTS-‐RECOGNITION AND AWARDS
In 2011 Ligatne village wins the European Des[na[ons of Excellence award. Theme of the year: reconstruc[on of physical sites.
REFLECTION-‐MULTIPLIER EFFECT AND TRANSFERABILITY
LESSON LEARNED
Success of each individual player in such a small community depends on the efforts of others: if someone is successful, we all are winners, if someone fails, we all are loosing. Only a common strategy aimed to reach long-‐term goals is going to be successful!
Edgars Viņķelis offspring of the Paper-‐Mill workers in 4th genera[on. Craksman, demonstrates the wood-‐curving skills to the tourists of Ligatne and works as a guide.
1. 10 local people ge^ng addiVonal income working as guides in Ligatne village
Rasma Vanaga (reVred) Used to work as an economist in Paper-‐Mill, ended her career as the Deputy-‐Director of the Mill. Since 2006 works as a guide in Ligatne, the first person who understood the poten[al of the village as a tourism des[na[on.
2. number of tourists visVng tourism informaVon centre increased from 3 204 in 2010 to 11 459 in 2011 and 17 714 in 2012. 3. 2 new cafeterias opened, winery of local fruit and berry wines founded, 8 crafsmen selling souvenirs to the tourists, wood-‐working and eco-‐lifestyle park opened to the public 4. Paper-‐Mill of Ligatne conVnues to work successfully being the only working paper producing factory in Latvia and using only waste-‐paper as the raw-‐material. 5. Together with other municipaliVes lying in the territory of the Gauja NaVonal Park a tourism cluster is founded and a new tourism brand «Enter Gauja» developed.
Efforts taken by the local government have given the local people trust that tourism will be supported and a chain of new services have been founded connected to the tourism
Indra Ramāne (29) mother of 4 years old daughter and 6 years old son, used to live in Latvian biggest resort town Jurmala, moved to Ligatne in 2009, works for tourism informa[on for a half-‐[me and is the best guide in Ligatne for children