Download - Library Marketing Words to Avoid
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30-Minute Tuesday: Library Marketing Words To Avoid
Jamie MatczakNicolet Federated Library System
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Does this matter?
- Poor wording masks interesting content- Turn people off or away- Can encourage people to act
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Every marketing piece
- What is it? - What does it mean? - Why should people care?
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Today
1. Give an example2. Channel where it shouldn’t be used3. Why4. Better Option
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“Command” Phrases
- Join Us- Be There- Don’t forget
AnywhereWhere?
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Better Option
- Remember - Be the First
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Databases
- Study in 2011 by a librarian- Students asked 6 questions
AnywhereWhere?
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Better Option
- Articles - Information
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Interlibrary Loan
- Same study- 12% understood “ILL”
AnywhereWhere?
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Better Option
- 66% of students preferred “Find Materials Outside CSI”
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Filler Words
Really Pretty Very Kind of
AnywhereWhere?
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Better Option
- Leave them out
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Free
- Free Program- Free Webinar- Free Event
EmailWhere? Anywhere
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Better Option
- Without cost- No charge- Complimentary
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Leader/Leading
- Our library is a leader in…- The South Point Library leads in...
Where? Anywhere
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Better Option
- Show, Don’t Tell
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Contests/Promotions
Facebook Posts
Where?
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Better Option
- Events- Win
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All Acronyms/Initials
LSTAWLAOCLC
Press ReleaseWhere?
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Better Option
- Spell it out
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Long Links
http:www.thislinkisreallylongandnooneisgoingtoreaditorevenclickonitbecauseitissolooooong
Social Media & Websites
Where?
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Better Option
- Shortended link- Hyperlink
<a href="URL">your text</a>
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Too many links
Social Media & Websites
Where?
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Better Option
- Break this up
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Vital
- This workshop is vital to…- This vital program will…- These vital steps will...
AnywhereWhere?
Is my life going to end if I don’t attend a library workshop?
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Better Option
- New- Sale- Now
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Hashtags (#)
- Come to our #cool #library #event tomorrow on how to make #wine at home.
Social MediaWhere?
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Better Option
- Minimal hashtags- Use at the end
#
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Community/Communities
- Libraries build community- Libraries transform communities- Libraries are the heart of communities
PublicityWhere?
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Better Option
- Thank You
- Your/You
Sharpen your computer skills
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Exclamation points
- Frankie the Juggler will be here on Tuesday!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
AnywhereWhere?
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Better Option
- Don’t use them- Use periods- Words convey tone
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Report & Webinar
- Affect email openings
EmailWhere?
< 23 % - Report< 16% - Webinar
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Better Option
- Don’t use them- “News”
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Resourceshttp://www.verticalresponse.com/blog/20-powerful-marketing-words-phrases-that-sell-or-repel/
http://blog.wishpond.com/post/54522636516/the-5-most-common-facebook-post-mistakes
http://www.webpages.uidaho.edu/~mbolin/polger2.htm
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Every marketing piece
- What is it? - What does it mean? - Why should people care?
![Page 37: Library Marketing Words to Avoid](https://reader034.vdocuments.us/reader034/viewer/2022052508/55a04e131a28ab004e8b45bb/html5/thumbnails/37.jpg)
Comments? Your Ideas?
Jamie MatczakNicolet Federated Library [email protected]
Facebook, Twitter (travelingjamie)