Download - LGMA(SA) Social Media: the bear facts
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Lee Hopkins
LGMA 4th March 2011
advanced communication strategies and tools
social media and the
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This is the dreaded ‘first session’
after lunch
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Everyone’s sleepy and wanting a nap
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How about I put on a small video and some quiet music?
To soothe the savage
beast, and all that…
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Cool. Snuggle into your
chair and relax, then
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Oh. By the way…
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of what you think you know
about social media is wrong
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On Facebook Population
Australia
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Bolster a company’s
Reputation
Correct inaccurate Rumours
Provide correct
Information
Tell the company’s
Story
Address unhappy
Customers
Source: Hopkins & Magee, 2009
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1 2 3 4
6 7
9
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Your reputation is what Google says it is Allan Jenkins Communication Analyst
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3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
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2.0 It is... A 5,000 piece puzzle?
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Web2.0 5 components
blogs
microblogs
social networks
podcasts
videos
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1 blogging
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1 blogging
Thought leadership
Your turf
Google juice
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blog wordpress and blogger
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1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
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blog How to get started
wordpress.com blogger.com
sign up
pick a template
write something
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2 Twitter
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Twitter in use
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Twitter in use
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Twitter in use
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rules
Genuine
Conversation
Follower/Following
Twitter spam
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1. Kiss, and not in tongues
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
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twitter How to get started
twitter.com
sign up
pick a template
write something
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3 Social networking
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City of Salisbury
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Brisbane City Council
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1. Understand pages and profiles
2. Photos and videos are key
3. Tag people
4. Status updates or spam updates?
5. Watch your Insights
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socnet How to get started
Facebook MySpace LinkedIn Second Life
sign up
brand it
contribute
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4 Podcasting
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podcast listen anywhere
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podcast listen anywhere
au
dit
ory
kin
esth
etic visu
al
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podcasts here’s some...
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podcasts here’s some...
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1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!
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1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it
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video City of Salisbury
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video City of Charles Sturt
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1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it
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video How to get started
digital camera
record
edit
upload
promote
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of what you think you know
about social media is wrong
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of all statistics used in presentations are made up
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LeeHopkins.com LeeHopkins.net
@LeeHopkins Slideshare.net/leehopkins