![Page 1: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/1.jpg)
Leveraging Social Media for the Construction Industry
Stirling Morris, CSI, CDTwww.marketintegrations.com
![Page 2: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/2.jpg)
Social Media is a method of:
● establishing & maintaining relationships
● building meaningful content
● sharing & collaborating
. . . Even in the Construction Industry
![Page 3: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/3.jpg)
What Social Media platforms and resources are you & your business leveraging to interact with the Project Team?
![Page 4: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/4.jpg)
Social MediaProfile vs Page
●facebook○ Profile & Page
●Linkedin○ Profile & Page
●Twitter○ Only a Profile
●Google+�○ Profile & Page (who's heard of
this?)
![Page 5: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/5.jpg)
Beyond the TypicalSocial Mediums
●YouTube●Foursquare●Flickr●Blogs●Newsletters
![Page 6: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/6.jpg)
On the Road Again?
What tools are you using to take advantage of Social Media Marketing?
![Page 7: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/7.jpg)
How are you leveraging what you & other Project Team members are saying through Social Media?
How are you tracking and analyzing feedback?
![Page 8: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/8.jpg)
What is the ROI of Social Media & Online Marketing?
Well . . . that's up to you.
![Page 9: Leveraging Social Media Marketing in the Construction Industry](https://reader033.vdocuments.us/reader033/viewer/2022051820/5538d9da4a79595b7a8b4888/html5/thumbnails/9.jpg)
What questions do you have for me?