Leveraging Social Metadatag g
Karen Smith-YoshimuraKaren Smith [email protected]
2009 OCLC Di it l F W t 2009 OCLC Digital Forum West
Los Angeles, CASeptember 16-17, 2009
Metadata…
… helps us find data.… helps us understand the data we
findfind.
… helps us evaluate what we should spend our time evaluating.
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-092
Examples of “social metadata”
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-093
Photographer: James Ring; Photographic Archive, Alexander Turnbull Library, National Library of New Zealand
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-094
Examples of “social metadata”
Leveraging Social Metadata, Karen Smith-Yoshimura
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Leveraging Social Metadata, Karen Smith-Yoshimura
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“The collections represented here havepbeen chosen and curated by tribal consultantsworking in collaboration with University andMuseum staff.”
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-098
Steve Museum Project
Museum professionalsfound 88% of user tagsg“useful”.
If you found this work using this term you ou d s o us g s ewould you be surprised?
86% of user tags not86% of user tags notfound in museumlabel copylabel copy.
Steve in Action: Social Tagging Tools and Methods Applied
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-099
Steve in Action: Social Tagging Tools and Methods AppliedSusan Chun, Tiffany Leason, Rob Stein, Bruce Wyman, and Beth Harris. A Workshop at the Museums and the Web Conference, Indianapolis, April, 2009
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0910
Wikipedia article ranked #1 of 31,000,000lt i G l h f “ d k”results in Google search of “gdansk”
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0911
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0912
“A vote to end edit wars”A vote to end…edit wars
The closest vote
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0913
RLG Partners Social Metadata Working Group22 RLG P ff f fi i
• Drew Bourn, StanfordD l C b ll N ti l
• Daniel Lovins, Yale
22 RLG Partner staff from five countries
• Douglas Campbell, National Library of New Zealand
• Kevin Clair, Penn StateChris Cronin U Chicago
• John Lowery, British Library• Mark Matienzo, NYPL• Marja Musson, International • Chris Cronin, U. Chicago
• Christine DeZelar-Tiedman, U. Minnesota
• Mary Elings UC Berkeley
j ,Institute of Social History
• Henry Raine, New-York Historical Society• Mary Elings, UC Berkeley
• Steve Galbraith, Folger• Rose Holley, National Library
of Australia
y• Cyndi Shein, Getty• Ken Varnum, U. Michigan• Melanie Wacker Columbiaof Australia
• Rebekah Irwin, Yale• Lesley Kadish, Minnesota
Historical Society
• Melanie Wacker, Columbia• Kayla Willey, Brigham Young• Beth Yakel, U. Michigan,
S h l f I f ti
Leveraging Social Metadata, Karen Smith-Yoshimura
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Historical Society• Helice Koffler, U. Washington
School of Information
Staffed by John MacColl, KarenSmith-Yoshimura
Social Metadata Working Group
Focus:
• User contributions that can enrich the d i i d d b descriptive metadata created by libraries, archives, and museums.
• Issues that need to be resolved to communicate and share user communicate and share user contributions on the network level.
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20 questions, 7 subgroups
• Assessment: Objectives? Success metrics?• Content:• Content:
— What user contributions would most enrich LAM resources?
— What are exemplars of good social media sites?
• Policy:— To what extent is moderation necessary?— How do we encourage contributions?— How do we gauge authenticity?
• Technical and vocabularies: How do we enable users? Issues around vocabularies/folksonomies?
Leveraging Social Metadata, Karen Smith-Yoshimura
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users? Issues around vocabularies/folksonomies?
Social metadata site reviews
71 reviews of 35 sites, sites characterized
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0917
Some observations
• Great variety of sites – many new• Success tied to objective and audience, not
necessarily traffic• Value in leveraging “sense of community”• Some sites heavily moderated, others not at
all• Strict credentialing limits effectiveness• Lots of features of little value if not used
and require more documentation, overhead
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0918
Some observations – cont.
• Few sites use ranking, filtering mechanisms, tt t id i ituse patterns to guide visitors
• Institution-specific sites have fewer t ib ti th t itcontributions than aggregate sites
• Tags contributed on network-level of more l value
• Tagging is most useful when there is no i ti t d t ( h t id di )existing metadata (eg photos, videos, audio)
• Need “critical mass” and “sense of it ” ( i ti t d)
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community” (existing or created)
Why contribute? (Prelim)
• Tie-in to community of fellow enthusiasts
• Ongoing conversation from own livesg g• Pragmatic• Feeling of contributing to the “brand” • Feeling of contributing to the brand
of the institution or communityE h t ti• Enhance own reputation
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Some promising areas
• Sites like Flickr to identify “mystery photos” d id t tand provide context
• CommentPress (from Future of the Book) for t l ti g t ibi g digiti d d t i translating, transcribing digitized documents in different languages and scriptsIntegration of user corrections (Flickr commons • Integration of user corrections (Flickr commons, WOTR, YourArchive, Historic Australian Newspapers – 5 million lines of OCR’d text Newspapers 5 million lines of OCR d text corrected)
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0921
Leverage the enthusiasm
“It's fun, interesting, educational, a ‘trip’.”
“Makes me feel I have a stake in the collections.”
“Delightfully self-aggrandizing.”
Some Steve museum tag contributor comments,
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0922
Explore social metadata sites…
… or if you know of others the RLG Partners Social Metadata Working Group should review, go to:Metadata Working Group should review, go to:
oclcresearch.webjunction.org/social_metadata
Leveraging Social Metadata, Karen Smith-Yoshimura
2009 OCLC Digital Forum West , 2009-0923