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From Concept To Cash
Lester Madden
Platform ManagerSkype
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Agenda
• What are extras• Promotion in the client• Building/deploying extras• WebDialogs
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Skype Extras
• Rapidly scalable method of building and integrating viral functionality within the Skype client
• 196 m Skype users are easily able to access and share these offerings that enrich the Skype experience
• Launched on the 13th of December 2006
• 12.5 millions downloads since launch
• Up to 300,000 downloads per week per application
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Top Ten Downloads: Dec 13 to May 30 2007 cumulative
Over 15 million downloads sinceExtras Manager
launchDec. 2006
Total Cumulative Downloads 15,594,091
1. CrazyTalk 5,317,280 34.10%
2. Sketch Pad 2,003,735 12.85%
3. Pamela MP3 Call Recorder 1,670,988 10.72%
4. Boost My Profile with veroSee 1,267,212 8.13%
5. Ringjacker 1,247,120 8.00%
6. Unyte Application Sharing 996,133 6.39%
7. KishKish Lie Detector 654,916 4.20%
8. TalkAndWrite 384,798 2.47%
9. Last.fm Radio 367,993 2.36%
10. Talking Headz by Gizmoz 270,358 1.73%
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Summary
1. Develop & Publish
2. Share & Certify
3. Use
4. Sell & Track
Concept to Cash: Life Cycle
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Premium Menu Placement
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Featured Placement
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Listed Placement
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Publishing Studio Features
• Localization support – Skype localized into 28 languages
• DRM Protection• Licensing server
– Rich licence models available – Discount engine for promotions
• Various application types– DHTML– Java– Application (exe)– DLL
• Rich reporting tools
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Revenue sharing
• Premium – 40% revenue share agreement– Localized to Skype tier 1 languages– Application must be Skype certified
• Featured– 30% revenue share agreement– Applications must be Skype certified
• Listed– 25% revenue share agreement
• Premium/Featured applications need to complete a nomination form for review.
• Successful applicants will be notified • Purchase via Skype Credits
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Using the Publishing Studio Demo
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Engage with us
(1) Download Publishing Studio for Extras https://developer.skype.com/Download
(2) Signup to the Skype developer newsletter https://developer.skype.com/DevZone
(3) New business ideas [email protected]
(4) Browse the Gallery https://extras.skype.com/
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Lou Guercia WebDialogs
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From Idea
• Make web collaboration accessible to the masses– Rule #1: Develop a product you’d like to use with Skype…
something that enhances your experience
• Contextually driven application & desktop sharing plug-in– Rule #2: Don’t forget Rule #1
• Appropriate for users of all skill levels– Rule #3: Keep it Simple Stupid
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To Reality
• 30K users in first 30 days (Mar 2006)• 250K users (Oct 2006) 500K users (May 2007)• 30+ countries• Seamless integration with Skype 3.0
– One click application and desktop sharing– Premium Menu Placement under “Do More”
• Introduction of paid offering – Unyte +• Brand awareness and new leads
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Why Skype?
• A natural next step– Call or chat naturally escalates to web collaboration
• User audience synergy– Individuals, prosumers & SME’s
• Global reach– Bring the “missing ingredient” to Skype users worldwide– In a way that requires no real-time tech support
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Unyte with Skype
unyte
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The Challenge
• Seamless escalation requires seamless integration– Work from within Skype contacts– One set of credentials (optional)– Rule #4: Offer free and paid solutions– No SDP, just EAP at the time– Patience and perseverance
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The Result
• A single sign-in process, so that Unyte and Skype users don’t need to log into two accounts
• The ability to launch Unyte collaboration from Skype's chat, call, or contact list contexts
• The ability to access Skype's contacts and chat lists from Unyte
• A payment process for Unyte services that utilizes Skype credits as well as our own e-commerce
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The Opportunity
• Software Developer Program to make the journey easier• An involved user base that pushes you to innovate and
integrate• The power of the Skype 3.0 platform• Global reach
– 196+M users in 225 countries; Viral adoption 1:7– It’s a very compelling opportunity!
Stay positive, work collaboratively
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Questions?
To learn more, visit developer.skype.com documentation, tutorials, and more.
Thank you!