Download - Lessons Learned From Building and Selling Mobile Products In The Enterprise | Casey Collins
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Lessons Learned Selling Mobile Products in the
EnterpriseCasey Collins
CEO, Scrimmage
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Product #1: Playbook™
Playbook Mobile optimized learning platform
with comprehensive content delivery, knowledge acquisition, and reporting/analytics tools
Available in both iOS and mobile web formats for maximum flexibility
Built in API’s for 3rd party integration including single sign on, dynamic roster feeds, deep linking, and database push/pull
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Product #2: Queue™
Knowledge/Training Reinforcement and Gamification platform with complete reporting/analytics engine
Branded and configurable with deployment on any device
Standard integration APIs
Social, competitive, and viral serious gaming activities that are perfect for knowledge reinforcement, training, and educational environments
Ideal engagement tool across all verticals that can reside within any educational ecosystem
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Lesson #1
Mindset: “What Do I
Have” is a better
question than “What
Do I Need”
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Lesson #2
Strategic:
Fitting Into Existing
Ecosystems vs.
Creating Your Own
Ecosystem
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Lesson #3
Strategic:
Direct vs. Channel
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Lesson #4
Strategic:
Specialization
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Lesson #5
Sales:
Mock ups and Demos
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Lesson #6
Sales:
Facts and Feelings
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Lesson #7
Marketing:
Mindshare and
Education
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Lesson #8
Engineering:
You can’t integrate
enough
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Lesson #9
Engineering:
Don’t let roadmaps
become bottlenecks
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Lesson #10
Management:
You
Are Too Poor To Buy
Cheap