Lessons from the HuffPost Newsroom
#PRbootcamp Lauri Baker Head of Branded Content @LJayNYC
THE HUFFINGTON POST
UNITED KINGDOM CANADA
UNITED STATES
FRANCE
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CORE SITE LIVE STREAMING VIDEO MOBILE
David Wood “Beyond the Battlefield”
2012 Pulitzer Prize for National Reporting
1. REAL-TIME PACE “Content at the speed of
culture”
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1comScore Data 2012. 2comScore, measured July - December, 2012. Significance at 95% confidence level. 3HuffPost Internal Data
“It’s not just real-time, but real-time always on”
2. ART + SCIENCE “Social accounts are the
new front door”
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3. SOCIAL CONTENT “Traffic is not an accident,
It’s a decision”
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“It’s a link-based economy” #PRbootcamp
4. PARTICIPATION GENERATION
“Be a part of the conversation”
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The #1 Most Innovative
Media Product of 2012
“This is the future”
5. TECHNOLOGY MATTERS
“Real-‐Time Content”
“Organic Traffic”
“Integrated Social”
“Seamless Syndica:on”
“Real-‐Time Analy:cs”
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ARE YOU READY TO JOIN THE CONVERSATION?
#PRbootcamp Lauri Baker Head of Branded Content @LJayNYC
