Lesson 1.3 – Entertainment Marketing
Unit 1
Lesson 1.3
Entertainment Marketing Goals Define entertainment. Describe the impacts of advances in
entertainment technology on entertainment marketing.
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ENTERTAINMENT FOR SALE
entertainment marketing influencing how people choose to spend
their time and money on entertainment
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What Exactly is Entertainment? entertainment
whatever people are willing to spend their money and spare time viewing rather than participating in
What are some examples? Movies TV Internet Live shows Others?
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Raise your hand if you spend money on entertainment.
What factors influence your entertainment purchases?
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EVOLUTION OF ENTERTAINMENT AND ENTERTAINMENT MARKETING At the beginning of the twentieth
century, audiences needed to travel to the entertainment source. Live theater, ballet, opera, and concerts
Audience feedback was instantaneous and live.
Technology distanced entertainers from their audiences. (Movies, TV, Internet)
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The Beginning of Change
Disneyland represented a new approach to the marketing mix of entertainment. Theme Park (opened 1955) The live arts and recorded arts were joined by an
ever-evolving, technology-driven show.
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The Big Eye in Every Room
The Early Days of Television and Marketing TV changed the marketing of entertainment in a
profound way. Television’s Increasing Influence
Major national corporations lined up to buy time and produce advertisements.
ratings the number of viewers the programming attracted
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Change Accelerated
Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses. ESPN 360 Highlights, events on cell phones (V-Cast) March Madness on Demand
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Technology and Customer Feedback
Audiences can use a variety of communication technologies to provide entertainment feedback. Through the use of:
Instant messages Comments E-mails Etc.
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Name a few benefits of television to marketers and advertisers.
Answer: It provides an efficient means for promoting products and services through advertisement to a large audience
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