Download - Lemuel Lasher Uk 8 October 2009
04/11/2023 08:10 PM PPT 2003_Building_FMT.ppt 1 CSC Proprietary and Confidential 04/11/2023 08:10 PM 6241-10_Research 1
What is Innovation?
L. Lasher
Chief Innovation Officer
8 October 2009
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Ensuring clients have full access to CSC innovations worldwide
IdeaGeneration
Client and CSC Innovation
Solution Development
Ideation Campaign
Management
GlobalSolutions
CustomResearch Catalyst
Knowledge Enablement
TechnologyAgenda
ManagementAgenda
CSC Office of Innovation
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APQC Innovation Award
• Best-Practice Partner Award for successfully embedding innovation in the organization
• Presented March 27, 2007 at the APQC Knowledge Transfer Session on Innovation in Houston, Texas
• CSC was one of five companies selected. (Others were Air Products, Boston Scientific, Ethicon Endo-Surgery, and HP Imaging & Printing Group.)
• CSC was the only professional services firm to win the award
• Sponsoring organizations for the study “Successfully Embedding Innovation: Strategy and Best Practices include: Accenture, Deloitte, IBM, Northrup Grumman, Siemans AG, U.S. Army, Navy, Dept. of State, and GAO.
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External Validation: APQC Innovation Award• CSC receives Best-Practice Partner
Award 2008 for the Improving Front-End Effectiveness consortium benchmarking study on innovation.– How an organization generates new ideas and
manages their evolution to early-stage concepts, and then manages the portfolio of concepts before they enter the development phase.
– How an organization gauges innovation effectiveness and ensures continuous improvements through customer involvement.
– How an organization’s culture creates an environment for surfacing ideas and nurturing their development.
• CSC was one of five companies selected. (Others were Ethicon Endo-Surgery, Kennametal, Kraft and Shell E&P.)
• Sponsoring organizations for the study “New Product and Service Innovation: Improving Front-End Effectiveness” include: IBM, U.S. Army ARDEC, Sandia National Laboratories, Exxon Mobil, Johnson & Johnson, Ethicon Endo-Surgery, Giant Eagle Inc., Siemens AG.
Mark Neff (CSC) received award from Dr. Carla O’Dell, President of APQC November 12, 2008
“CSC recognizes that real innovation occurs between great people in the field and great clients, and because of this, they put a lot of effort into supporting field activity and making sure that clients and practitioners are aware of the ways in which they can leverage their experiences into innovations and new solutions.” - Gerry Swift, APQC project manager.
“It is gratifying to have an independent organization of APQC’s stature acknowledge our work in ideation and our holistic approach to innovation. This award underscores CSC’s commitment and ability to execute on the innovation agenda in ways that directly impact business success.” - R. Lemuel Lasher, CSC’s chief innovation officer.
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What is Innovation?
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The Innovation Paradox
Henry W. Chesbrough“Open Innovation” 2003
“Most Innovations fail. And companies that don’t innovate die.”
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The Innovation Metaphor
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The Innovation Agenda:a constituency based systems challenge in search of the levers for change
Innovation
Customers
Shareholders
IndustryAnalyst
Community
Executives
Alliance Partners
Employees
• Business value is paramount• Low cost services and solutions
• Innovation built into offerings and processes• New Ideas through techniques and services
• Pro-activity in style• Leveraged CSC resources
Improve rate of ROIC and provide engine for growth
• Thought leadership around innovation agenda
• Interesting & exciting company to report on• Demonstrated delivery
• Bring value to clients and CSC• Exciting, challenging work• New tools & technologies
• Reward and recognition• Meaningful and fulfilling careers
Differentiate CSC as an innovative leader in the marketplace
• Opportunities to be embedded in CSC solutions and services
• Springboard for their products and brand
• Way to explore emerging products in real-world settings
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“The Grain of Sand in the Oyster”
Innovation
Leadership Process
Governance Enablement
Leadership that sets the agenda, objectives and measures of success
Processes that connect the organization
with itself and the
outside world
Governance, organization and forums
Enabling applications, tools and infrastructure
Innovation results from the creative application of intellectual capital in a disciplined manner to a problem.
The Core and Context Elements of Innovation
IntellectualCapital
DisciplineCreativity
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Types of Innovation
Innovation
Value Creation
Value
Configura
tion L
ogic
Met
hod of M
onetiza
tion
Man
agem
ent
Busines
s
Model
Operating
Model
Product/
Service
Structure and Process
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Amplitude of Innovation
AdjacentCore New
Radical4
Breakthrough3
Adjacent2 Incremental1
Incremental
New
New to Company?
Ne
w t
o M
ark
et?
Discontinuous
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1953
Bil
lio
ns
of
Co
nst
ant
1996
Do
llar
s
1961 1969 1986 1994 2002
300
250
200
150
100
50
0
Open InnovationTotal US Research and Development funding 1953 – 2002
Source: National Science Foundation Science & Engineering Indicators, 2004.
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“Practical men who believe themselves to be quite exempt from any intellectual influence, are usually slaves of some defunct Economist” John Maynard Keynes
The value of thought leadership
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Joseph Schumpeter (1883 – 1950)
Open Innovation
“An element of genuine monopoly gain is offered to the successful innovator”
“For the carrot of spectacular rewardor the stick of destitution”
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19th Century 20th Century
Individual Innovation
21st Century
Credit: Dodgson, Gann & Salter, 2003.
Open Innovation… From Closed to Open, Distributed Innovation
In
tera
cti
on
Bet
we
en P
arti
cip
ants
Corporate Innovation
Distributed Innovation
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We Find it Hard to Imagine That “Dumb Users” Can be Innovators
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However: Many Important Innovations Come From Users
% of major innovations in industry
Scientific Instruments(von Hippel 1976)
77% by users
67% by usersSemiconductors
(von Hippel 1977)
90% by usersPultrusation Process(Lionetta 1977)
43% by usersPetroleum Processing(Enos 1962)
43% by usersChemical Processes/Equipment
(Freeman 1968)
Snow-/Skateboard/Windsurfing(Shah 2000)
58% by users
Several studies indicate that in many industries most important innovations originally were developedby users.
Source: von Hippel (1995, 2002).
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Increasingly, Value Will Be Co-Created with the Customer
Value created
here
Customer Experience
Value increasingly
createdhere
Product or Service
Traditional Value Chain
Customer
Customer
Customer
Customer
Customer
CustomerCustomer
Customer
Customer
Customer
Customer
Customer
Managing decision rights and building trust will be key.
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THANK YOU