Leica mojoRTK Brand GuidelinesNovember 2008
Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008 2
Basic elementsThe basic elements are the foundation for the brand identity and are utilized throughout all marketing
materials. Correct usage of the basic elements is essential to maintaining a consistent image for the company.
Preferred color usage is a color logo on a white background.
When used on the cover of books and manuals or in an advertisement, the mojoRTK must be used with all
elements: tagline and Virtual Wrench™ logo.
Minimum clear spaceAlways keep plenty of clear space around the Leica mojoRTK logo so that it stands out. The minimum amount
of clear space is shown in the image top right and is based on the height of the lowercase letter “o.” Size
can be changed, but the elements of the logotype should be increased or decreased proportionally.
The GridWhen used on the cover of books and manuals or in an advertisement, correct alignment with the Leica grid
is required.
All Leica Geosystems materials are based on a grid that divides the format into 7 parts (1/7ths).
The grid enables a uniquely open layout that is central to Leica’s visual identity. A key element of the
Leica visual brand is the open and light look of our marketing media and white space is crucial to achieve
this effect.
White, red, and gray are the three primary colors of the Leica visual brand. By putting a distinctive amount
of open space between the text columns we make our information, and consequently the company as a
whole, more welcoming to the reader.
Place the logo on the 5th grid, 4 grids wide, with the x-height clearance mentioned above right between the
logo and the color bar. The color bar should be .25” high and bleed off the top and right in PMS 185 red.
When it is not possible to bleed the image, start the bar within the printed clear area, .25” high.
See example at right. Adjust logo for new size and grid.
-x-
-x-
-x-
-x-
x=the height of the lowercase letter “o”
Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008 3
Samples
mojoRTK ConsoleProduct Specification
OverviewThe Leica mojoRTK is a MObile JOb
controller for agricultural vehicles. Base
functionality includes powerful core
processor, robust augmented dual GPS
positioning, remote service connectivity via
CDMA/HSDPA/GPRS, ISM band radio for RTK
reference station data, ISO11783 and CAN
interfaces all packaged in a standard “DIN”
radio enclosure.
Software Featuresn General • 3 x soft keys, 1 x Engage key, 1 x mode
key, 1 x escape key, 1 x command rotator,
1 x OK key, 1 x audio rotator
• Multi-color LCD backlight depending
on mode (blue=guidance, green=radio,
orange=warning, red=error)
• Multi-language support via text file
• Wizard to set up system for
different vehicles
n Guidance• Robust No-Drift™ positioning using L1/L2
& GLONASS (option), 99% 5cm (2 inch)
24-hour
• 6km/4 mile baseline with suitable
line-of-site communications to the base
station. Up to 25km/16 miles optional
with suitable alternative communications
to base station
• Fast convergence times (typically
8 seconds)
• Basic parallel guidance (Auto-steer)
• Setting of waypoints and line spacing
• AB wayline storage and recall
• Manual setting of implement and
field offsets
• Automatic setting of field offset by
putting the vehicle in the correct position
and performing a mojo operation
• Adjustment of steering sensitivity
• Steering of various CAN compatible
steering kits from 1 to 30 kph, where
5 to 22 kph is the optimal speed range.
• US standard & metric support
• Configuration for track vehicles and
front-wheel assist, as well as vehicle
height and antenna offsets
• 9-axis terrain compensation technology
for uneven and undulating surfaces
• Additional terrain compensation using
two GPS antenna array
• Line acquisition from up to 10m or half
implement width (whichever is smallest)
from wayline at 60 degrees1
• Displays row number and basic status
information1 For electric kits, these restrictions will be tighter
(e.g. EZ-Steer® 3m & 30 degrees)
Technical flyer Full-page ad
Igm0057
www.mojoRTK.com1-877-800-mojo
For more information:
While you can’t control the markets, you can gain greater control over your costs by
upgrading to RTK accuracy in the field. The No-Drift™ mojoRTK auto-steer system
provides RTK accuracy in an easy-to-install package at a very affordable price.
Plus, with the release of a new software upgrade, the mojoRTK auto-steer console
allows farmers to take full advantage of the CORS (Continuously Operating Reference
Station) networks being built across the country. Customers with a mojoRTK console
and a network software upgrade can obtain free access with a data plan from Leica
Geosystems for the most cost-effective RTK solution on the market. Watch for more
details as the technology rolls out across the country!
Control input costs by upgrading to RTK accuracy
Flexible data plans start as low as $67 a month
This package is only for customers in areas with an operational CORS network. Those customers in areas without a CORS network will require a base station.
Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008 4
SPOT definitions: Red: Pantone® 185
CMYK definitions: Red: 0C 100M 75Y 0K
RGB definitions: Red: R: 238, G: 0, B: 51
Logo VersionsThe logo signature consists of a specific typeface
and colors. The type must change color, according
to the background color used. Use one of the
following color treatments. Make sure your
selection matches the necessary print format.
Spot (PMS 185 and black) — For use on white
backgrounds. For spot (or 2-color) printing
4C (4-color process) — For use on white
backgrounds. For process (CMYK, 4-color) printing
or desktop printing
Black — For use on white or light colored
backgrounds. For spot (1- or 2-color) or process
(4-color) printing
Rev — A reversed version for use on black or red
backgrounds. For spot (1- or 2-color) or process
(4-color) printing
Logo Formats.eps a high resolution (300 dpi), vector image.
Use .eps logos for all commercial printing applications and for very large applications (banners, signs). Spot or CMYK color format.
Transparent background.
NOTE: You MUST have Adobe® Illustrator® to
open these files. Your printing vendor WILL be
able to open them.
.tif can be imported into Microsoft® Word®. They
do NOT have a transparent background. These are preferable for in-house laser or ink jet printing, NOT for commercial printing. CMYK color format
.jpg a low resolution image. Can be imported
into PowerPoint® or used for email and web
applications. They do NOT have a transparent
background. RGB color format. Do NOT use jpgs
for commercial printing.
.gif a low resolution image. Can be imported
into PowerPoint or used for email and
web applications. They have a transparent
background. Index color format. Do NOT use
gifs for commercial printing.
Important!When importing the mojoRTK
Logo into layout applications
— use the “PLACE” command
— do NOT “COPY/PASTE” the
logo from one application to
another as this may result in
corrupted colors.
NOTE: Do NOT convert CMYK
logos to RGB or vice versa,
this may result in corrupted
colors. Always use the
original master.
Preferred color usage is a color logo on a white background.
Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008 5
Color Logos
• LeicaMojoVW_logo_CMYK.eps
• LeicaMojoVW_logo_PMS185.eps (spot color)
• LeicaMojoVW_logo_CMYK.tif
Black Logos
• LeicaMojoVW_logo_blk.eps
• LeicaMojoVW_logo_blk.tif
Reverse Logo, black background
• LeicaMojowVW_logo_CMYK_REV-blk.eps
• LeicaMojoVW_logo_PMS185_REV-blk.eps
• LeicaMojowVW_logo_CMYK_REV-blk.tif
Web and PowerPoint® Logos are only available in color
• LeicaMojoVW_logo.gif
• LeicaMojo-VW_logo.jpg
Reverse Logo, red background
• LeicaMojoVW_logo_CMYK-REV-red.eps
• LeicaMojoVW_logo_PMS185_REV-red.eps
• LeicaMojoVW_logo_CMYK-REV-red.tif
Premiums
When used on a premium item, (T-shirts, pens, signage, etc.) the logo size may need to be adjusted. Please
consult the graphic designer for special logos.
Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008
NOT AcceptableRemember, the Leica mojoRTK™ logo is our
product’s identity, our brand identity and our
personality all rolled into one. Do NOT use the logo
in any of the following examples:
• When the product name appears as part of text,
it should be typed in the same typeface used for
the body copy. Do NOT insert the logotype into
the body of a text block.
• Do NOT change the proportions by stretching or
resizing elements of the logo.
Leica mojoRTK is available... (correct usage)
• Never put the logo against any patterned or
textured background.
• Do NOT combine the mojoRTK logo with another
company’s logo. When used with another logo,
give each logo an adequate amount of clear space
to highlight its own identity. Please see clearance
guidelines on page 2.
Leica Geosystems, AMG
61 Inverness Drive East, Suite 270, Englewood, CO 80112Office 1-877-800-mojo • Fax 303-484-2484www.leica-geosystems.us • www.mojoRTK.com
© 2009 Leica Geosystems, AMG
is available...