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Designing services for citizens*
“Outside In” talks School of Design, University of Leeds
@cocarivas
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GDS and how it came about The government's design principles, what do they mean in practice
What I’m going to talk about
@cocarivas
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GDS
GDS
@cocarivas
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GDS was created by Francis Maude in response to Martha Lane Fox’s report...
GDS
@cocarivas
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Create GDS Fix publishing Fix transactions Go wholesale
GDS
@cocarivas
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Create GDS
Photo source: http://bit.ly/1F0snle @cocarivas
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GDS
@cocarivas © Crown Copyright 2013 Photographer: Sergeant Tom Robinson RLC @cocarivas
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Fix publishing
GDS
@cocarivas
![Page 9: Leeds School of Design: Outside in Designing for citizens: Talk 2](https://reader034.vdocuments.us/reader034/viewer/2022052602/559f8c6b1a28ab6b728b4601/html5/thumbnails/9.jpg)
1,700 central government websites closed in 2011/2012
@cocarivas
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@cocarivas
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GDS: Fixing publishing
Source: https://www.youtube.com/watch?v=ofbDKGuB0X0 @cocarivas
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How many of you have used gov.uk?
@cocarivas
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Design of the year 2013
@cocarivas
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Typeface
@cocarivas
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Design of the year 2013
@cocarivas
![Page 16: Leeds School of Design: Outside in Designing for citizens: Talk 2](https://reader034.vdocuments.us/reader034/viewer/2022052602/559f8c6b1a28ab6b728b4601/html5/thumbnails/16.jpg)
Fix transactions
Across government
@cocarivas
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Fix transactions
http://bit.ly/1pD8tYQ @cocarivas
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Fix transactions
http://bit.ly/1uLWE47 @cocarivas
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@cocarivas
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Fix transactions across government
https://www.youtube.com/watch?v=zgfec379kZU @cocarivas
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What gov transactions do you use?
@cocarivas
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Design principles
Design principles
@cocarivas
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https://www.gov.uk/design-principles
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https://www.gov.uk/service-manual/digital-by-default
@cocarivas
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https://www.gov.uk/service-manual
@cocarivas
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1. Start with needs*
*user needs not government needs
Design principles
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Start with user needs
https://www.youtube.com/watch?v=BQ-iiBLCko0 @cocarivas
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2. Do less
Design principles
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Do less
@cocarivas
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3. Design with data
Design principles
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Design with data
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Design with data
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Design with data
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Design with data
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Design with data
https://www.carersallowance.service.gov.uk/allowance/benefits
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Design with data 33,733
15, 706
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4. Do the hard work to make it simple
Design principles
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Do the hard work to make it simple
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5. Iterate. Then iterate again
Design principles
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Concept of MVP
source: Spotify product development team
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Concept of MVP
@cocarivas
![Page 43: Leeds School of Design: Outside in Designing for citizens: Talk 2](https://reader034.vdocuments.us/reader034/viewer/2022052602/559f8c6b1a28ab6b728b4601/html5/thumbnails/43.jpg)
Concept of MVP
@cocarivas
![Page 44: Leeds School of Design: Outside in Designing for citizens: Talk 2](https://reader034.vdocuments.us/reader034/viewer/2022052602/559f8c6b1a28ab6b728b4601/html5/thumbnails/44.jpg)
6. Build for inclusion
Design principles
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Build for inclusion
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Basic Online Skills: Able to search and
communicate, safely
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7. Understand the context
Design principles
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Understand the context
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8. Build digital services not websites
Design principles
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9. Be consistent not uniform
Design principles
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Be consistent not uniform
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10. Make things open: it makes things better
Design principles
@cocarivas
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Make things open: it make things better
http://bitly.com/1rWe1c8 @cocarivas
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https://insidegovuk.blog.gov.uk/2014/09/15/current-state-of-apis-on-gov-uk/
@cocarivas
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Make things open: it makes things better
@cocarivas
![Page 60: Leeds School of Design: Outside in Designing for citizens: Talk 2](https://reader034.vdocuments.us/reader034/viewer/2022052602/559f8c6b1a28ab6b728b4601/html5/thumbnails/60.jpg)
GDS @cocarivas
![Page 61: Leeds School of Design: Outside in Designing for citizens: Talk 2](https://reader034.vdocuments.us/reader034/viewer/2022052602/559f8c6b1a28ab6b728b4601/html5/thumbnails/61.jpg)
Make things open: it make things better
@cocarivas
![Page 62: Leeds School of Design: Outside in Designing for citizens: Talk 2](https://reader034.vdocuments.us/reader034/viewer/2022052602/559f8c6b1a28ab6b728b4601/html5/thumbnails/62.jpg)
Questions?
@cocarivas
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Source: http://bit.ly/1xMN6FH
Thanks*