Transcript
![Page 1: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/1.jpg)
Learning the World of
Pay-Per-Click
Advertising
Mike DuncanSage Island CEO
www.sl ideshare .net /sageis land
![Page 2: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/2.jpg)
![Page 3: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/3.jpg)
What is Pay-Per-Click?
![Page 4: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/4.jpg)
![Page 5: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/5.jpg)
![Page 6: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/6.jpg)
![Page 7: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/7.jpg)
![Page 8: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/8.jpg)
![Page 9: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/9.jpg)
![Page 10: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/10.jpg)
![Page 11: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/11.jpg)
![Page 12: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/12.jpg)
Get Organized
![Page 13: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/13.jpg)
![Page 14: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/14.jpg)
![Page 15: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/15.jpg)
![Page 16: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/16.jpg)
Budget
![Page 17: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/17.jpg)
![Page 18: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/18.jpg)
Competitive Research
![Page 19: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/19.jpg)
![Page 20: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/20.jpg)
Target Audience
![Page 21: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/21.jpg)
![Page 22: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/22.jpg)
![Page 23: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/23.jpg)
![Page 24: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/24.jpg)
![Page 25: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/25.jpg)
![Page 26: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/26.jpg)
![Page 27: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/27.jpg)
![Page 28: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/28.jpg)
Keyword Research & Development
![Page 29: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/29.jpg)
![Page 30: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/30.jpg)
Ad Creative Development
![Page 31: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/31.jpg)
![Page 32: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/32.jpg)
![Page 33: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/33.jpg)
Determine Landing Pages
![Page 34: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/34.jpg)
![Page 35: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/35.jpg)
![Page 36: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/36.jpg)
![Page 37: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/37.jpg)
![Page 38: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/38.jpg)
Monitor & Refine
![Page 39: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/39.jpg)
Reporting
![Page 40: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/40.jpg)
![Page 41: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/41.jpg)
![Page 42: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/42.jpg)
![Page 43: Learning The World Of Pay Per Click Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052823/555281bdb4c905b4598b4f3c/html5/thumbnails/43.jpg)
www.sl ideshare .net /sageis land
Mike DuncanSage Island CEO
www.SageIsland.com