Learning Center Webinar Series
Alumni Tracking & Reporting Made
Easy Using
Presenting: Molly Wasko, PhDEmail: [email protected]
www.linkedin.com/in/mwasko
inDegree is a wholly owned subsidiary of
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About the presenter
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How do we stay connected with our students once they graduate?
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Learning objectives
The purpose of this session is to provide you with an overview of how to leverage LinkedIn® as an integral part of your alumni tracking strategy. Topics include:
• How to effectively use LinkedIn® to find lost alumni• How to effectively use LinkedIn® to engage with alumni
and build stronger alumni communities• How to leverage LinkedIn® University Pages• Understand the strengths and weaknesses of LinkedIn®
as a research platform
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Agenda
• What is LinkedIn®• Why LinkedIn® is relevant to you• What kind of alumni are on LinkedIn®• Best tools for using LinkedIn®• College Alumni Application and University Pages• Advanced Search• Premium Accounts• Groups• Personal Connections
• Limitations of LinkedIn® and how inDegree can help
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What is
Source: http://marketing.linkedin.com/audience
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What is
Source: http://marketing.linkedin.com/audience
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Why you need employer data on alumni
Reporting Pressures: Need tracking• Higher education accreditation• Greater accuracy and transparency
Regulatory Pressures: Need Data• Higher Education Scorecard • What’s a degree worth?
Financial Pressures: Need Alumni• More reliant on alumni giving• Public criticisms over tuition hikes
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Why does this matter to you?
Current methods of tracking employment are expensive, time consuming and ineffective – exit surveys before graduation and then reliance on self-report alumni profiles
AACSB standards have changed to emphasize assessment of actual impacts of programs.
There are 54 million people with college degrees in the US, but universities have no idea how to contact about 65% of them. And given that the average giving amount is $100 per alum, that’s $3.5 billion dollars in lost potential!
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Raise your hand if you have an updated alumni page with your alma mater……
Why should matter to you?
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Raise your hand if you have an updated LinkedIn profile……
Why should matter to you?
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Alumni on
1940 1950 1960 1970 1980 1990 2000 20100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
On LINot Found
<1% 7% 15% 26% 28% 37% 33% 50%
Source: internal data analytics
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Alumni on
ASN BSNMAED
PhD/PostDoc BA MA JD BBA
MHADM BSMBA MS
MACC0%
10%
20%
30%
40%
50%
60%
70%
6%13% 15%
22%25%
30% 32%39%
48% 48%55%
60% 60%
Source: internal data analytics
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So, how can you get started…
1. LinkedIn® College Alumni 2. LinkedIn® University Pages3. Advanced Search4. Premium Accounts5. Groups6. Personal Connections
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1. LinkedIn® College Alumni
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1. www.linkedin.com/college/alumni
You can change the school name using the drop down
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1. www.linkedin.com/college/alumni
Drill down on a specific date range
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1. www.linkedin.com/college/alumni
These are actually hyperlinks, so you can target alumni searches
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1. www.linkedin.com/college/alumni
Allows you to see the LinkedIn profiles of your alumni…
… one by one
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1. www.linkedin.com/college/alumni
Let’s go live now and see it in action
www.linkedin.com/college/alumni
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2. University Pages
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2. University Pages - www.linkedin.com/edu
LinkedIn now allows kids 14 and older to sign up
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2. University Pages - www.linkedin.com/edu
Goal is to expand marketing and job search/recruiting to new markets
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2. University Pages - www.linkedin.com/eduGives universities the ability to target communications through LinkedIn and brand better to attract prospective new students!
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2. University Pages
Upload your logo and Campus Photo
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2. University Pages
See where alumni have gone
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2. University Pages
Automatically makes alumni followers
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2. University Pages
Highlights notable alumni
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2. University Pages
Post the stats on your university
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2. University Pages
Provides followers with a platform of exchange
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2. University Pages
Allows you to feature your official groups
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2. University Pages
Connects the different Schools within the University
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2. University Pages
You can use the search feature to find a university page
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2. University Pages
It is also a hyperlink in the Education profile
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2. University Pages - www.linkedin.com/edu
Let’s go live now and see it in action
www.linkedin.com/edu/
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2. University Pages
Great resources to get you started
Main Page http://www.linkedin.com/edu
How to and Discussionhttp://collegewebeditor.com/blog/index.php/archives/2013/08/19/how-to-request-your-
linkedin-university-page-highered-hesm/
LinkedIn Videohttps://www.youtube.com/watch?feature=player_embedded&v=ur6wzm2ebdw
Request Access from LinkedIn®http://help.linkedin.com/app/ask/path/upaq
FAQhttp://help.linkedin.com/app/answers/detail/a_id/38582
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3. Advanced Search
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3. Advanced search
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3. Advanced search
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3. Advanced search
You can enter the name of the alumni you’re seeking
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3. Advanced search
Make sure you add your university name too….
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3. Advanced search
You may have to try a few different versions of school name: St. John’s; Saint John’s; SJU
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3. Advanced search
Location also fun. Make sure it’s “anywhere” if you are searching globally. You can add a zip code if you want to target.
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3. Advanced search
You can also drill down by industry
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3. Advanced search
Let’s go live now and see it in action
www.linkedin.com/in/mwasko/
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3. Advanced search
Great tool to see more profile information than may be
available through the public profile link….
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4. Premium Accounts
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4. Premium accounts
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4. Premium accounts
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4. Premium accounts
Comparing account typeswww.help.linkedin.com
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4. Premium accounts
Who’s viewed your profile
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4. Premium accounts
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4. Premium accounts
Premium search fields
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4. Premium accounts
Freebies
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4. Premium accounts
Premium search a great place to start, but still need to do more research…
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5. LinkedIn® Groups
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5. LinkedIn® groups
Can be a great way to maintain alumni
communities
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5. LinkedIn® groups
What groups are out there about your
school?
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5. LinkedIn® groups
How many are out there…
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5. LinkedIn® groups
You have no control over which ones
come first…
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5. LinkedIn® groups
Find out who owns the group by
viewing the Group Profile
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5. LinkedIn® groups
Reach out and see if they will work with
you if this is a critical group
5. LinkedIn® groups
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Your Group page is not the same as
your Company page or your University
page
5. LinkedIn® groups
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A Company Page/Profile is
where you can post news/events, but
targets employees
5. LinkedIn® groups
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…and also allows “Followers”, so you
can encourage alumni to follow the
“company”
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5. LinkedIn® groups
Let’s check out Groups and
Company Pages live…
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6. Personal Connections
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6. Personal connections
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6. Personal connections
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6. Personal connections
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6. Personal connectionsAdd a personalized
message, include your alumni group name
and encourage them to join
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6. Personal connections
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6. Personal connections
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6. Personal connections
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6. Personal connections
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6. Personal connections
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6. Personal connections
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6. Personal connections
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6. Personal connections - Pros
You can export your connection
information:NameEmail
Current PositionCurrent Employer
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6. Personal connections - Pros
You can also see their connections!
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Downsides to LinkedIn®
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Downsides with college alumni
You can’t see full names of non-connections
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Downsides with college alumni
You can’t download data - have to go through profiles
1 by 1
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Downsides with college alumni
You have no idea how this person
links back to your alumni records
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Downsides with college alumni
You can have more than 1 affiliation to
the university – these are
non-overlapping networks
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Downsides with college alumni
Education is entered in
“free form” fields, so people can type
whatever they want
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Must search and click on each
person one at a time
Downsides with advanced search
Downsides with advanced search
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For generic searches, like zip code, the amount of info is limited
Downsides with advanced search
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Limited terms that you can
search on with basic account
Downsides with premium accounts
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Expensive and hard to measure
return on investment
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Downsides with groups
It may be hard to get a group
strategy organized for the
university
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Downsides with groups
You need activity in order to
motivate people to engage
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Downsides with groups
If you make the group “private”
you have to manage
membership
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Downsides with personal connections
LinkedIn® is a person-to-person
network
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Downsides with personal connections
Alumni might not be appropriate for your professional
network
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Downsides with personal connections
If you switch jobs, you take your
LinkedIn® contacts with you
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Downsides with personal connections
Must comply with LinkedIn’s User
Agreement
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Downsides with personal connections
Must comply with LinkedIn’s User
Agreement
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Downsides with personal connections
Must comply with LinkedIn’s User
Agreement
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Downsides with personal connections
Must comply with LinkedIn’s User
Agreement
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How inDegree/HEP Can Help
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How we can help
1. Provide us with a list of alumni
2. We match to LinkedIn profiles
3. We combine data sources to provide alumni tracking and analytics
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How we can helpCurrent LocationCurrent IndustryLinkedIn URLCurrent PositionCurrent Employer
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How we can help
We also pull this information from
the Education Fields so you see match
data
Current LocationCurrent IndustryLinkedIn URLCurrent PositionCurrent Employer
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How we can help
We return this data to you in an Excel file so you can easily upload into current systems
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Providing an integrated solution
Determine match eligibility and append current match policy
guidelines to your donor database
24/7 access to proprietary and
international data about key constituents
Append up-to-date employer names and
job titles to your donor records using LinkedIn®
& 100+ data sources
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How to contact us for more info
1. Send us an email [email protected]. Get a free demo of 500 alumni
Non-FERPA protected directory data:• First Name• Last Name• Year Graduated• Degree• Major
Learning Center Webinar Series
Thank you!
Alumni Tracking & Reporting Made Easy Using