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Leading Innovation in the Data CenterBjørn R. MartinussenTechnical Solutions ArchitectARCHITECT
Oslo, October 2012
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Agenda
EMC + Cisco + Intel
Cisco Unified Data Center
Joint DC Solutions & Partners
IT Challenges Today
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IT Challenges Today
Overworked IT Staff
Budget –CapEx And OpEx
Need for Efficiency And Support
Complex Designs And Implementations
Baseline / Benchmark Metrics Unknown
Multiple Vendors, Contracts
Speed To Deliver
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Transformation
*Gartner, Data Center Executives Must Address Many Issues in 2012, Mike Chuba, January 2012
800% growth in data over the next 5 years, with 80% of it being unstructured*
Dramatic Growth of Data
Data centers can consume 100 times more energy than the offices they support*
Consolidation and Virtualization
Cloud
NewData Centers
Desktop Virtualization
Business Continuity and Disaster Recovery
Application Integration
Energy Efficiency
The Role of IT as a Service
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Performance Leadership
Advanced Data Protection and
Reliability
World-ClassEconomics
Driving industry standards, market transitions and innovative solutions to IT challenges
Intel® & Cisco: Joined at the Chip on Unified Computing System; Industry partnership of over 10 years
Intel & EMC:Deep technology alignment
that delivers high performance, cost-efficient platforms
Cisco & EMC:Industry Leading Converged
Infrastructure Solutions
© 2010 Cisco and/or its affiliates. All rights reserved.
Intel® & Cisco: Joined at the Chip on Unified Computing System; Industry partnership of over 10 years
Intel & EMC:Deep technology alignment
that delivers high performance, cost-efficient platforms
Cisco & EMC:Industry Leading Converged
Infrastructure Solutions
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Any Workload Any Service Any Scale
• LAN and SAN switching• Routing• Security• Application optimization • Orchestration and automation
• Physical• Virtual • Cloud
• Service providers and massively scalable data centers
• Enterprise• Small and midsize businesses
Consistent and SimplifiedPolicy, Features, Security, Management, and Programmability
Cisco Unified Data Center VisionThe Platform for Delivering IT as a Service
Cisco® Unified Computing Cisco Unified ManagementCisco Unified Fabric
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Wire Once, Enable Everywhere Storage Fabric
OperationalSimplicity
CommonManagement Interface
EnterpriseScale
Performanceand Resiliency
EMC Connectrix and Cisco MDS – Cisco Nexus®
Unified Fabric
Cisco® DCNM Management
Cisco NX-OS Operating System
FC
FCoE
iSCSI
NAS
iSCSI
FC
FCoE
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Cisco Unified Computing SystemSingle System: Computing, Networking, Virtualization, and Storage Access
Single Unified System Designed as a single integrated infrastructure
Unified ManagementBare-metal abstraction and API design for automation and orchestration through industry-standard tools
Server Innovations Industry-standard, Intel architecture servers with Cisco® innovations
Unified Fabric Virtualization awareness and scalability without complexity
Intelligent Infrastructure Self-integrating components and policy-based automation
Cisco Servers Powered by the Intel® Xeon® Processor Family
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Cisco UCS Components
Cisco Unified Computing System™
Cisco UCS® 6200 Series Fabric Interconnects
Cisco UCS 624BUP Cisco UCS 624BUPor
Cisco UCS Manager(Embedded)
System ManagementApplications
Graphical User InterfaceCommand Line Interface
160 Gbps per Chassis 80 Gbps per Chassis 80 Gbps per Fabric Extender
Cisco UCS 2208XP Fabric Extender
Cisco UCS 2204XP Fabric Extender
Cisco UCS 5108 Blade Server Chassis
Cisco Nexus® 2232PP 10GEFabric Extender
Cisco UCS B-Series Blade Servers Cisco UCS C-Series Rack ServersScale Out
and Web 2.0
Cisco UCS B22 M3 Cisco UCS C22 M3 Cisco UCS C24 M3
Enterprise-Class-
Cisco UCS B200 M3 Cisco UCS B420 M3
Cisco UCS B250 M2Cisco UCS C220 M3 Cisco UCS C240 M3
Mission-Critical-Cisco UCS B230 M2 Cisco UCS B440 M2 Cisco UCS C260 M2 Cisco UCS C460 M2
Aligning infrastructure configuration with workloads through automation and policy
Simplifying three networks into one
Many form factors, one system: Servers powered by Intel and Cisco® innovation
Cisco Servers Poweredby the Intel® Xeon®
Processor Family
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2012 Gartner Magic Quadrant for Blade Servers
Source: Gartner (March 2012)
Dell Cisco
IBM
HP
Fujitsu
SGIBull
HitachiNEC
OracleHauwei
Challengers Leaders
Miche Players Visionaries
Abili
ty to
Exe
cute
Completeness of Vision
This graphic was published by Gartner, Inc., as part of a larger research document and shouldbe evaluated in the context of the entire document. The Gartner document is available upon request from http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Magic Quadrant for Blade Servers
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Customers Have Spoken
x86 Server Blade Market Share, Q2CY12
• Cisco UCS® momentum is fueled by game-changing innovation; Cisco is quickly passing established players1
• x86 blade servers are growing more than twice as fast as the overall x86 computing market2
• Maintained number 3 worldwide in x86 blades with 15.2%, just behind IBM with 15.4%1
• 15,800 Cisco UCS customers worldwide
• Annualized revenue run rate over US$1.6 billion
• Cisco UCS Q3FY12 growth of 58% year over year
Cisco UCS After Only
3 Years
Source: 1 IDC Worldwide Quarterly Server Tracker, Q2CY12, August 2012, Revenue Share2 IDC Q1CY12 Server Forecaster, Based on x86 Blade Revenue
0% 10% 20% 30% 40% 50%
Hitachi LtdOracleFujitsu
NECDell
CiscoIBMHP
Cisco UCS No. 3 with 15.2% WW
0% 10% 20% 30% 40% 50%
Oracle
Dell
IBM
Cisco
HP
Cisco UCS No. 2 with 21.9% North America
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Cisco and EMC Three Paths to the Private Cloud
Best-in-Class Infrastructure Components Proven Infrastructure Converged Infrastructure
Build Your Own EMC VSPEXVblock™ Systems
Cisco Servers Powered by the Intel® Xeon® Processor Family
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A New Way to Deliver IT
Orchestration and Management
Virtualization
Computing
Storage
Engineered
Tested
Validated
Vblock™ Systems• Management and orchestration:
Unified infrastructure manager (UIM) framework
• Virtualization: VMware• Computing: Cisco UCS®
• Networking: Cisco Nexus® and Cisco® MDS switching
• Storage: EMC Symmetrix VMAX or Unified
• Intel Xeon technology at the heart of Vblock systems
Solutions and Services• Accelerated time to value of business
applications• Easily accessible support Powered by the Intel® Xeon® Processor Family
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EMC VSPEX
Application
Hypervisor
Cisco UCS
Cisco Nexus
Storage
Backup
EMC VSPEX DESIGN PILLARSPowered by the Intel® Xeon®Processor Family
Simple Efficient Flexible
Modular &Reusable,De-Risked
Agile,Low Cost
LeverageInvestment,
Choice,Extensible
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Cisco Reference Architecture for EMC’s Greenplum MRPurpose-Built, Highly Scalable, Easy to Manage, and Fast to Deploy
• Hardware and software validated • Greenplum MR Hadoop software• Red Hat Linux OS• Cisco UCS® C-Series Rack Servers• Cisco UCS fabric interconnects and Cisco
Nexus® fabric extenders• Cisco UCS Manager• Ultra fast, high endurance Intel 710 SSD
Next-Generation Enterprise-Ready Hadoop Reference Architecture
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Oracle 11i eBusiness SuiteReplatforming: EMC IT Case Study
• One of the largest single global instances of Oracle 11i
• Core mission-critical applications: – Direct Express (DXP) | Channel Express
(CXP)– Oracle Sales (CRM) | Service – Contracts | Projects
• 70+ application tiers: VMware and Linux
• Oracle Database 10g R2
• 12-TB database; 8.8 billion rows of data
• 52 million transactions per day
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• Sun Fire E25K
• UltraSPARC IV processor
• CPU: 224 cores
• CPU utilization: 80%
• OS: Solaris 10
• Storage: EMC Symmetrix DMX-3
• Intel® Xeon® processor E7
• Cisco UCS® B440
• CPU: 192 cores
• CPU utilization: 10%
• OS: Red Hat Linux and VMware vSphere
• Storage: EMC VMAX
From To
Sun Fire Server Vblock™ System
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EMC IT Case Study: Tenfold Performance Gain
• Sales transactions time: 50 to 90% reduction (2 to 10 times faster)
• Customer service transaction time: 85 to 95% reduction (up to 20 times faster)
• Batch jobs: 2 to 20 times faster
• CapEx and OpEx savings of US$5 million to US$7 million
CPU Utilization
Sun E25K: Daily Spikes (224 Cores) Cisco UCS®: Less than 10% (128 Cores)
*Based on EMC IT Internal Testing
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EMC and Cisco ServicesTo Plan, Build, Run, and Optimize Our Integrated Solutions
Processes
Provide Strategic Guidance
Plan and Design Solutions
Train and Educate the WorkforceManage Operations
Deploy and Optimize
Technology
Deliver Expert Customer Support
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Foundational Intel® Technology
• Market leaders in storage, networking, and computing
• Cooperatively developed offerings: products, services, and solutions
• Foundational Intel technology at the core of all solutions
• Deep technology alignment
• Integrated routes to market
• Joint venture: VCE coalition
• Shared vision
Cisco, EMC and Intel Leading Innovation in the Data Center
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Cisco standen er på vei ut til kaffen
Call To Action
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THANK YOUTUSEN TAKK