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Leading Change: Why Transformation Efforts FailBy John P. KotterHarvard Business Review March-April 1995
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Objective
To discuss eight reasons why transformation efforts fail in
organizations and to learn some strategies for successful organization
transformation.
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Error #1: Not Establishing a Great Enough Sense of Urgency
YouTube - He forgot to wipe
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Error #2 Not Creating a Powerful Enough Guiding Coalition
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Error #5: Not Removing Obstacles to the New Vision
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Error #3: Lacking a Vision
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Error #4: Under-Communicating the Vision by a Factor of
Ten
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Error #6: Not Systematically Planning For and Creating Short-Term Wins
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Error #7: Declaring Victory to Soon
http://www.youtube.com/watch?v=rjoiQBRixmA
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Error #8: Not Anchoring Changes in the Corporate Culture
YouTube - Nextel Dance Party Remix
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Eight Steps to Transforming Your Organization
Establish a Sense of Urgency
Forming a Powerful Guiding Coalition
Creating a Vision
Communicating the Vision
1
2
3
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Cont……. Eight Steps to Transforming Your Organization
Empowering Others to Act on the Vision
Planning for and Creating Short-Term Wins
Consolidating Improvements and Producing Still More Change
Institutionalizing New Approaches
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7
8
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Thank You
Nikki L Hartley