Download - Leadership America 2014
Influencing Social Norms via Media Partnerships Leadership America
Holly Potter, Vice President, Brand Communication
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Spectrum of Prevention
1. Strengthening Individual Knowledge and Skills: Enhancing an individual’s capability of preveing injury or illness and promoting safety
2. Promoting Community Education: Reaching groups of people with information and resources to promote health and safety
3. Educating Providers: Informing providers who will transmit skills and knowledge to others
4. Fostering Coalitions and Networks: Bringing together groups and individuals for broader goals and greater impact
5. Changing Organizational Practices: Adopting regulations and shaping social norms to improve health
6. Influencing Policy and Legislation: Developing strategies to change laws and policies to influence outcomes
Source: Prevention Institute, Larry Cohen & Susan Swift
The Weight of the Nation
3 April 11, 2023
• The Weight of the Nation, 2012: Four-part, Emmy nominated documentary series
• The Weight of the Nation for Kids, 2013: Three-part, Emmy-nominated documentary series
• Screening events and media promotion• Free screening kits with DVDs, plus online resources• Social media engagement
Every Body Walk
4 April 11, 2023
• Website: 1.3 page views• App Downloads: 175k• Documentary: 95k views• Funny or Die: 834k • City Walk: 2.5 million views
Thank you
Holly Potter | share.kp.org | @htpotter
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