Download - Lead nurturing v0.21
lead nurturing
- why- how- who- e.g.
lead nurturing
- why
moreleads
goodleads
salesfunnel
salesfunnel
sales output
goodleads
fewleads
sales output
salesfunnel
salesfunnel
conflict!
maximizesales output
maximizenumber of leads
maximizequality of leads
fewleads
moreleads
resolving the conflict!
more leads
good leads
salesfunnel
lead nurturingfunnel
lead nurturing
- how
process
unknownindividuals
i
identifiedleads
qualifiedleads
lead nurturingfunnel
activity
i
identifiedleads
unknownindividuals
conversationmanagement
contentmarketing
engagementtracking
qualifiedleads
tools & analytics
conversationmanagement
contentmarketing
engagementtracking
web site+ blog( cms )
publiccontent
sites
searchengine
marketing
socialnetworking
emailcampaigns
blogcomments
web siteanalytics
socialanalytics
crm
onlineevents
onlineregistrations
leadmanagement
loop
qualifiedleads
salesfunnel
lostleads
wonsales
i
lead nurturingfunnel
lead nurturing
- who
sales persons
product experts
businessmanagers
sales
techteam
contentteam
lead nurturing
designteam
qualifiedleads
wonsales
lostleads
i
i
trackingreports
i
productinfo
lead nurturing
- e.g.
- new industry segment- high value product (9 month course @ 225,000)
- complex sales pitch- wide market spread
- cms based web site- articles and blog - facebook, linkedin pages- youtube channel- google adwords
contentmarketing
unknownindividuals
- facebook –> likes, comments- twitter –> tweets, re-tweets- blog –> comments, registrations- via sales => leads from other sources
conversationmanagement
i
identifiedleads
- facebook => connections- twitter => followers- blog => registered users- via sales => signed up customers
qualifiedleads
engagementtracking
registeredusers
salesfunnel
not signed up
signed upcustomers
i
lead nurturingfunnel
results
contentmarketing
web site metrics
contentmarketing
web site metrics
contentmarketing
web site metrics
contentmarketing
web site metrics
conversationmanagement
facebookmetrics
conversationmanagement
facebookmetrics
conversationmanagement
facebookmetrics
engagementtracking
lead nurturingfunnel
1,000 identified leads
3,500 unidentified visitors
250 registrations
all average monthly figures
salesfunnel
350 presentations
500 registrations
70 sign-ups
all average monthly figures
what next?
lira priyadarsanihttp://www.linkedin.com/profile/view?id=15361895
ashutosh bijoorhttp://www.linkedin.com/in/bijoor
t. a. balasubramanianhttp://www.linkedin.com/in/tabbyindia
contact us !