Download - Law Firms: How to 4x Your Google AdWords Campaign ROI

InnoVitae’sInnoVitae’sGoogle AdWords Lead Google AdWords Lead Generation System For Generation System For LawyersLawyers

The Most Advanced & Result-Driven Revenue Generating Service Available

- The #1 way to generate HIGH QUALITY internet leads (that turn into clients) for your law practice

What You’re About To Learn

Copyright 2016 – InnoVitae – All Rights Reserved

- The #1 way to generate HIGH QUALITY internet leads (that turn into clients) for your law practice

- How you can have these high quality leads coming in the door in 48 hours or less. (With just a couple hours of work!)



- How you can track your ROI down to the penny so you have real and measurable results and so you always know your EXACT cost per lead.



- How you can track your ROI down to the penny so you have real and measurable results and so you always know your EXACT cost per lead.

- How you can test this method on a very small scale (literally for a couple hundred bucks) to confirm it works… and then scale up MASSIVELY once you see the results for yourself.



- The biggest mistakes that both lawyers and ad agencies make when trying to have success with this method of lead generation



- The biggest mistakes that both lawyers and ad agencies make when trying to have success with this method of lead generation

- Examples of actual ads and high converting lead generation pages so you can see what they look like!



- How to SPY on your competitors and find out their best performing ads, keywords, landing pages, and their ad spend budget

- How to use Facebook video advertising to double or triple your results with proprietary “click to call” technology



Write this down and think about this logically...

If your Law Practice was to be shut down next week if you don’t get some new leads...

How would you go about generating new leads (that turn into clients) for your

business FAST?We’ll get back to this question in a moment...

First things first... Let’s cut through the hypeAnd get to the REAL Question at hand...


• 15-Year Systems Optimization Specialist• Developed ANN’s to Optimize Processes• Sold Software Company in 2007 for 10 Figures• AdWords Consultant & Expert Since 2007• SEO Consultant Since 2007• Consulted for YouTube and Other Fortune 500

Companies• Developed the AMG Social Media System• Developed New SEO Program Using ANN’s• Visit My Linked-In Profile For More Info

Who is Joseph Conroy?


Search Google for “Best SEO Video”

If your Law Practice was to be shut down next week if you don’t get

some new leads...

How would you go about generating new leads (that turn into clients) for

your business FAST?

So Let’s Get Back To The Million Dollar Question...


• Newspaper Ads (Outdated and go stale)

Let’s Look At What Many Lawyers Try...


• Newspaper Ads (Outdated and go stale)• Billboards (Expensive and go stale)



• Newspaper Ads (Outdated and go stale)• Billboards (Expensive and go stale)• TV (VERY Expensive and low ROI)



• Newspaper Ads (Outdated and go stale)• Billboards (Expensive and go stale)• TV (VERY Expensive and low ROI)• Radio (Outdated)

OR...



- Newspaper Ads- Billboards- TV- Radio- GOOGLE (Note: This is NOT about SEO or Maps or Google Places)

QUESTION: What is the biggest difference between Google and all the others?



In a moment I’m going to share with you the #1 way to generate TONS of

high quality leads via Google & Facebook in 1 week or less...

...And you’ll learn EXACTLY why many Lawyers don’t succeed with it but how you CAN (after you see what I’m about

to show you)

Generating Leads via Google


When a client is searching on Google... they are a RED HOT lead that is

searching, finding, and calling YOU!

They have already taken an action and are MUCH closer to becoming a client

than someone that you “Interrupt” with advertising (like Billboard, TV, etc.)

Why Google Is KING


Why Lawyers Simply CAN’T Ignore Google Anymore



Why Lawyers Simply CAN’T Ignore Google Anymore

Facebook 2014 Ad Revenue: $ 12.84 Billion

•Facebook racked up $3.203 billion in revenue with a $0.43 EPS in Q3 2014. •Total user count grew 2.27 percent to 1.35 billion monthly users.

Facebook Advertising & Conversions Are Improving Dramatically


Source: TechCrunch - http://techcrunch.com/2014/10/28/facebook-q3-2014/

•The social network counts 864 million daily users and 703 million mobile daily users. •Facebook now has 456 million mobile-only users, up 14.2 percent from 399 million last quarter to make up one-third of Facebook’s user base.

Facebook Advertising & Conversions Are Improving Dramatically


Source: TechCrunch - http://techcrunch.com/2014/10/28/facebook-q3-2014/

SEO is a good LONG-TERM investment, but there is only 1 way to generate HIGH QUALITY leads in less than 1

week, and be at the top of Google for HUNDREDS of different keywords and

keyword variations...

The #1 Way To Generate High Quality Leads(That Turn Into Clients) In 1 Week Or Less


Google Adwords is the greatest advertising platform/channel EVER created (To Date)...

PPC = Pay-Per-ClickYou ONLY pay when someone clicks on

your ad! Before this people used to charge per impression which was AWFUL (Your

local news web sites still do!)

The Answer Is Google Adwords (Google’sPPC Advertising Platform)


Ads

Seo

Ads

Ads

#1) No Landing Page or Awful Landing Page

Why Many Lawyers Don’t Have Success With Google Adwords...



#2) Horrible Ads with low Click-through Rates




#2) Horrible Ads with low Click-through Rates

#3) Bad campaign setup



When I take on a client that is already running Google Adwords, I can often DOUBLE their conversion

just by creating a good high-converting landing page.

A Good Landing Page Can INSTANTLY Double Your Leads


Example Of A Real (And AWFUL) Landing Page

-----

---------- Copyright 2016 – InnoVitae – All Rights Reserved

Local Business Landing Pages


And the best part is that when you have a high Click-through Rate, your cost per click goes

down DRAMATICALLY..

GOOGLE REWARDS YOU FOR HAVING HIGH CONVERTING ADS!

So if you double your Click-through Rate, not only are you getting twice as many potential leads, you’re also paying a lot less per click!

A High Converting Google Ad (High Click-throughRate) Can Also Instantly Double Your Leads


Vs.

Good Ad vs. Bad AdA Good Ad Could Instantly DOUBLE Your Leads


10,000 ImpressionsNormal Local Business:

1.5% CTR on Ad5% Conversion on Landing Page

= 7.5 Leads

How you can get 4X:3% CTR on Ad

10% Conversion on Landing Page= 30 Leads

How We Get Great Results


If you don’t know which keywords and which ads are

bringing you the most CONVERSIONS then you are flying

blind!

Most Adwords Advertisers Are Flying Blind!


In Order To Accurately Know Your Cost Per Conversion For Every Keyword And Ad (So You Can See What Is Performing

And What Is Not And Fine Tune Your Campaign Accordingly)...

You Must Have A DYNAMIC Conversion Call Tracking System In Place.

The Answer Is DYNAMIC Conversion Call Tracking...


Every Time Someone Clicks On Your Ad And Gets Dropped On Your Landing Page – The

System Dynamically Inserts A Unique Tracking Number On To Your Page...

(You Can Choose To Have Local Numbers Or Toll Free Numbers)

How Does DYNAMIC Conversion Call Tracking Work?


Then When Your Prospect Calls You Via The Dynamically Inserted Phone Number

On Your Landing Page Or Web Site...

It Pushes Back Into Your Adwords Account In REAL-TIME As A Conversion So You Can

See EXACTLY Which Keywords And Ads Are Generating The Calls!!!


How Does DYNAMIC Conversion Call Tracking Work?

You Will Soon Have Enough Data To Know Which Keywords And Ads Are Performing And You Can Pause The

One’s That Are Not Converting Well For You!

And You Will No Longer Be Leaving Money On The Table And Running

Inefficient Campaigns!

Now You Can Fine Tune Your Campaign And DRAMATICALLY Increase Your ROI!


You MUST Be Tracking Phone Call Conversions In Order To Know Your Cost Per Conversion For Every Keyword & Ad

Keyword Paused -$2,980 Spent &ZERO ConversionsFor This Keyword

$2,276 Spent &9 ConversionsFor This Keyword

With Call Conversion Tracking You Can Tell If Mobile Traffic Is Profitable Or If You Are Throwing Your Money Away!

Then You Can Adjust Your Mobile Bid Accordingly


Testimonials / References


• “Our visibility rate went from 11 to 34% and we are getting very strong leads and conversion rates. Joseph at InnoVitae is a SEO expert, very proactive, takes initiative, and always give us just the right advice to push our results to the next level”. - Dmitry Khodarenok

• “We've seen great results since their SEO work, with web traffic having more than doubled in the last year, as well as a substantial increase in organic search traffic. Our top 10 keywords increased in google by 348%! and it has maintained at that level. Highly and unequivocally recommended!” -Erin Oliver

• “Joe is a really smart individual who knows SEO and social media very well.” -Alessandro Mastronardi

Go to Linked-In profile to read more: “Joseph Conroy Lead Generation”

Testimonials / References


• “It's important that I team up with someone that specializes in various areas such as SEM, SEO and Video Marketing…What I appreciate most in hiring Joseph for various projects is his continual efforts to optimize our sites. He also finds ways to get the most out of your daily budget, instead of spending hundreds of hours learning the entire system of SEM and Analytics and then countless hours per month reviewing and optimizing my account, I made the best decision of my career in hiring Joseph for various assignments. Recommendation Well Deserved!!” -Eric Christopher Rush

• “Joe brings unmatched enthusiasm and energy to every engagement. He exhibits a true investment in his clients and seeks to optimize every opportunity for the client's benefit. In addition to a vast knowledge around SEO marketing, Joe seeks to optimize all areas of marketing whether PR, events, webinars, videos, etc. He is further guided by a genuine care for people and a warm personality, allowing him to quickly ingratiate himself to others. Joe brings the charisma and attitude that is so critical when considering outside expertise.” -Kelley Brooks

Step 1: We will create a high converting landing page for you based on a proven high-

converting template that consistently gets results for

Lawyers

Would You Like New High-Quality Leads From Google?


Remember, a landing page could double your conversion which could literally “make or break” your campaign. We create your landing page based on a proven

high converting template.



Step 2: We will do extensive keyword research and setup a Google Pay-Per-Click campaign

with multiple different ad groups (each with different keyword groupings and different ads)



Step 3: Split-Test Multiple Ads To Get You The Most

Leads And The Cheapest Cost Per Click



Step 4: Ongoing Testing, Tweaking, And Optimization Of Your

Campaign To Continue To Increase The Number Of Leads You Receive

And Lower Your Cost Per Conversion / Lead



#1) Someone that clicks on your Google ad will call the phone

number on the landing page for a free consultation

There Are 2 Ways You Receive The Leads


#2) If they don’t call, the prospect may enter their information in the form on the landing page for a free

consultation, and you will immediately be emailed their

contact information.

There Are 2 Ways You Receive The Leads


Initial setup fee plus first 30 days of managing the campaign: $1,900

First 30 days include:Landing page copywriting and creation of your landing page, keyword research, campaign setup, ad writing and split testing multiple ads in each ad group to find your winning ads, and managing the entire campaign for the first 30 days.

Your Investment


After the first 30 days if you choose to continue, the monthly

management fee is 20% of your google ad spend with a minimum monthly management fee of $995

per month

Your Investment


Keep in mind that if you are spending more, it is only because you are

getting such great results that you instruct me to raise your budget. Which would mean that you are

getting lots of new clients and your business is growing.

Your Investment


So as you can see our interests are aligned here. The more new clients you

get, the more you will see the value and want to re-invest. Thus I am completely motivated to get you

extraordinary results. That is my goal.

Your Investment


If you are ready to get started or would like to speak with me to get your

specific questions answered, email me at

[email protected] or call me at 207-809-9075

Your Investment


First 10 Candidates to Sign Up Receive


• (1) 60 Second Review Commercial• Professional Onsite Spokes Person• Fully Branded & Optimized For Conversions• Optimized YouTube Setup• Social Media Syndication• Same SEO System That Is Currently Out Performing DropBox• Uses proprietary Neural Network Clustering System

• (1) Regional Press Release / month • Position you as the local expert and celebrity• Great for SEO & Referral Traffic• 1,200 News and Media Sites + AMG

• (20) High-Value Keywords into our SEO program• Same system That Is Currently Out Performing DropBox• Uses proprietary Neural Network Clustering System

• (1) “Medical” type professional & responsive Word Press theme• Very clean and professional• Includes our recommendation of plugins after 6 years of analysis

$ 500 / Month Value

$ 500 / Month Value

$ 100 Value

$ 1,000 / Month Value



• Website SEO Audit• Provides overall analysis and recommendations; 30+ pages

• 35% discount on other InnoVitae services• SEO • Facebook Advertising• Pinterest Advertising• Social Media• SMS Marketing

$ 250 Value

$ 2,350 Total Value

Being Where Your Clients Are (Facebook), and offering your services to them increases your practice’s “patient retention rate”, which improves your Patient Lifetime Customer Value(L.C.V.)

SEO Performance Snapshot


SEO Performance Snapshot – Linked-In


Interested? Want to Learn More?We Are Seeking 10 Candidates


• We Are Seeking 10 Candidates To Work With Us. • We Are Only Working With One Candidate Per Zip

Code Area.• Please go here at complete this form :

http://innovitae.net/sign/.• If You Are One of the First 10 In Your Industry We Will

Provide the Details of the Program to You.• If You Are Not One of The First 10 For This Program. We

Will Put You On the Waiting List. We Should Be Able to Get You Into The Program in About a Month’s Time.

• If You Are On The Waiting List, You May Want to Consider Another Program We Have.

What You Will Receive by Joining the “Facebook Click-to-Call Mobile Video Program


• Complete AdWords Mobile & Desktop Advertising System• Campaign, Ad Sets, and Ads Setup, Manage & Optimize• Custom Branded Video• Keyword Research and Audience Demographic Analysis• Multi-Ad Split Testing• Call Tracking

• Monthly Regional Press Releases• Written by National Press Writer• Distributed to 1,200 News & Media Outlets• Press Release “Pickups” Are Sent to “AMG” – 10k Social• Includes Images, Video and Links Back to Your Website• Lots of Referral Traffic Opportunity• You Are Seen As The Authority



• (20) High-Value Local Keywords Optimization / Month• Same System That Is Used to Out Rank Dropbox• Weekly Ranking Reports• Additional Source of Clients for You

• SEO Audit & Analysis of Your Website• Same Audit Process Which is Used for Billion Dollar

Companies. • Identify Server Issues & Bottle Necks• Identify Google Rank-Crippling Issues• Prioritized List of Actions to Take• Some Websites See a 20% Increase in Traffic After

Implementing Recommendations



• (1) Mobile Ready Word Press Theme• Top-Notch Design• Most Editing and Design Can Be Done Without Coding• Fully Responsive & Mobile Ready• High Converting Landing Pages• Websites Like These Have Increased Conversions by

35%• Exclusive 35% Off On Any Other InnoVitae Services

• YouTube Advertising – Get 2,000 to 10,000 Geo-Targeted Views , On Top Of Other Related & Non-Related Videos Which Receive Millions of Organic Searches & Views Each Month for $ 100.



• Exclusive 35% Off On Any Other InnoVitae Services (Cont’d)• Pinterest Advertising – Complete campaign design,

setup, and optimization. 35% discount includes image design(s), split testing.

• Google AdWords Advertising – Complete campaign design, setup and optimization. Text and Images. After analysis, will guarantee performance gains if you have an existing account. Will provide 35% discount on high converting landing page.

• Text Message Marketing – Complete setup of and training on system. You will be able to send out text messages to your clients – Great for filling in gaps in appointment schedules with “flash” specials, or reducing aged inventory.



• Exclusive 35% Off On Any Other InnoVitae Services (Cont’d)• Automated Marketing System (AMS)

• Fully Customized Contact/Lead Management System• Fully Customizable PBX Style Phone System• Outbound Call Management System & Dialer• Inbound and Outbound Call Recording & Tracking• Automated Data Collection For Inbound Calls• SMS Marketing System• Automated SMS Data collection• Mass Email Marketing System

The AMS system works great for handling leads coming from the Facebook Click-to-Call Mobile Video Marketing program. The AMS system is also designed for automating “Lost Patient Recovery” programs.



• (1) 60 Second Review Commercial• Professional Onsite Spokes Person• Fully Branded & Optimized For Conversions• Optimized YouTube Setup• Social Media Syndication• Same SEO System That Is Currently Out Performing DropBox• Uses proprietary Neural Network Clustering System

• (1) Regional Press Release / month • Position you as the local expert and celebrity• Great for SEO & Referral Traffic• 1,200 News and Media Sites + AMG

• (20) High-Value Keywords into our SEO program• Same system That Is Currently Out Performing DropBox• Uses proprietary Neural Network Clustering System

• (1) “Legal” type professional & responsive Word Press theme• Very clean and professional• Includes our recommendation of plugins after 6 years of analysis

$ 500 / Month Value

$ 500 / Month Value

$ 100 Value

$ 1,000 / Month Value



• Website SEO Audit• Provides overall analysis and recommendations; 30+ pages

• 35% discount on other InnoVitae services• SEO • Facebook Advertising• Pinterest Advertising• Social Media• SMS Marketing

$ 250 Value

$ 2,350 Total Value

Being Where Your Clients Are (Facebook), and offering your services to them increases your practice’s “patient retention rate”, which improves your Patient Lifetime Customer Value(L.C.V.)

InnoVitae FB Mobile Ads Guarantee


• Anytime during the first 7 days of the service if any refund you request will be 100% refunded.

• After the first 7 days and prior to the 30th day (from date of payment), you will receive a $ 1,000 refund.

• After the first 10 days we will have financially committed / delivered the (a) 60 Second Review Commercial & (b) Regional Press Release.

• After the first 30 days, the service is provided month-to-month, and you can cancel anytime.

• You get to keep all the 60 Second Review Commercials & Press Releases

• If you cancel mid-month, and have prepaid, we will refund the prepaid amount.

Sign-Up Now – 10 Candidates Max.


• Please go here at complete this form : http://innovitae.net/sign/.

• If you have questions email me (Joe) directly: [email protected]

Download - Law Firms: How to 4x Your Google AdWords Campaign ROI

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