Laura Gasparis Vonfrolio RN, PhD has been a nurse for over 40 years in critical care nursing and has held CCRN and CEN certifications for over 13 years. She obtained and Associate and Bachelors degree in Nursing, MA from NYU in Nursing Education and a PhD in Nursing Education from LaSalle and Adelphi University.
She has held positions as a staff nurse, manager, staff development instructor and a tenured Professor of Nursing. Dr. Gasparis Vonfrolio has published over 30 articles, authored 11 books including the Critical Care Examination Review, Emergency Nursing Examination Review, Nurse Abuse – Impact and Resolution, and 25 Stupid Things Nurses Do to Self Destruct.
The “Nurses March on Washington DC” with over 35,000 nurses attending has been her greatest accomplishment which has been the catalyst for nurse legislation for safe nurse patient ratio’s. She is the former President of The National Nurses in Business Association and Power Publications. She was also the publisher 1991 – 1998 of REVOLUTION – The Journal of Nurse Empowerment, which won the Folio Magazine award in 1994. For 30 years she has been President of Education Enterprises, a company offering educational conferences, nursing products such as DVD, CD, books, Apps and vacation get-aways for nurses. Laura has been written up in The Wall Street Journal three times, debuted on the cover of Business Opportunities and a guest on Good Morning America and Nightline with Ted Koppel discussing nursing issues.
For more information call 1-800-331-6534 www.GREATNURSES.com
MAKING A MILLION
IN NURSING
Laura Gasparis Vonfrolio RN, PhD
WANTEDPeople to work long hours with frequent mandatory overtime.
Few holidays and weekends off. Must be able to keep massive amounts of paperwork up to date while making split second, life
or death decisions. Must be immune to verbal abuse and able to neutralize occasional physical assaults.
Must display patience, kindness, understanding and caring even when personal life is coming apart at the seams.
Must show no aversion to blood, vomit, oozing infections or human body wastes. Salary in no way commensurates
with knowledge, responsibility and skills.
Only those interested in dealing with depressing situations on a daily basis need to apply.
He Who Hesitates is Poor…
Just Remember…
Are You A Procrastinator?
Should I avoid doing the things I really want to do?
TAKE CHARGE OF YOUR LIFE, FOR ONLY YOU CAN MAKE YOURSELF HAPPY
YOU ARE A TOWER OF STRENGTH
BOREDOM IS DEBILITATING & PSYCHOLOGICALLY UNHEALTHY!
An aptitude for spotting and seizing opportunities
A fierce drive, energy and tenacity
Enthusiasm that borders on the delusional
A knack for viewing setbacks as opportunities
FEW TRAITS TO HAVE:
Hey I Can Do That!
CPR TRAINING
CPR TRAINING
GET A WEBSITE SEND OUT LETTERSMARKET YOUR SERVICESFOLLOW UP WITH PHONE CALLS
CPR TRAININGDoctors, Dentist, Optometrists OfficesHotels, Motel, Catering HallsElks, Rotary Clubs, Mothers/Fathers PTADay Care Centers, Health Clubs
Monthly Courses at a hotel for the public
CPR Parties in peoples homes and clubs
Nursing Homes/Skilled Facilities staff
Retirement and Adult Communities
Associations (Boating, Hunting, Running)
GIFT CERTIFICATES
Gift of LifeThis Certificate entitles admission to a
CPR Training Course
Save a Life and give the….
CPR Associates of AmericaP.O Box 530073 Orlando, FL 32853Phone: 407-829-3344 Fax: 407-829-4967Email: [email protected]
PUBLISHING
There is money in book publishing!
PublishingTwo Ways To Get Published
SEEK A PUBLISHING COMPANY AND SEND THEM A MANUSCRIPT
PUBLISH THE MANUSCRIPT INTO A BOOK YOURSELF!
OR
PublishingPUBLISH
MANUSCRIPTYOURSELF…
* Type manuscript with margins* Obtain ISBN number (877) 310-7333 and …ISBN bar code film FOTEL (800) 834-4920* Send discs to a printer - BookMasters (800) 537-6727 - Data Reproductions (248) 371-3700
GAME PLAN
Get a website for your bookPut your book on
Amazon.comPut it on Kindle
Call book distributorsSubmit to Barnes & NoblesReview Book – Get an app!
OTHER SELF PUBLISHING OPTIONS
CreateSpaceand/or
Kindle Direct Publishing
(both owned by Amazon)
Access to FREE online tools to help you publish faster and easier
Free digital proofing to view your book's cover and interior online, anytime
Wide distribution of your book in the U.S. and Europe
Easy tools to help create a Kindle eBook at no extra cost
Industry-leading royalty rates and member support 24/7
CREATESPACE
Publish your book for free and in multiple languages!
With Kindle Direct Publishing (KDP) you can easily publish your book and reach millions of readers while maintaining complete control of your work.
Earn royalties of up to 70%. Available for sales to customers in the U.S., U.K., Canada, and globally
Publish quickly. Create and publish in just minutes and have your book appear on Amazon sites within two days
Publish to the Kindle ecosystem. Make your book available for Kindle devices and Kindle reading apps.
KINDLE DIRECT PUBLISHING
SeminarsThere’s money to be made with
seminars!
You can market your seminars as a consultant for hospitals and
associations
You can put yourself on a brochure andmarket your seminars to nurses to
attendat a hotel conference room, classroom
SeminarsPutting Yourself on the Road…
•Get a name•Get an “act” seminar together•Get course approved•Get a hotel location•Get a bulk rate permit•Get a brochure•Get a printer•Get a mailing list•Get a mailing house
Advertize on Facebook
and Eventbrite!
Seminars NamePutting Yourself on the Road…
Get a name!Register your name as a business with your
county clerks office.
Set up a bank account in the business name.
Give yourself a name that is broad in scope
Specialty EducatorsSpecialty Educators
A Network of Nurses Knowledge
~Come Learn With Us!~
Night OwlEducatorsNight OwlEducators
Specializing inEvening Classes
For Nurses
Don’t use your own name!
Tip…Tip…
Seminars SeminarPutting Yourself on the Road…
Get an “act” (seminar) together
Full day programs do the best
Evening programs do well if offeredin a very populated area
Tell me about your “act” or seminar topic…
Include lots of objectives in presentation description on your
brochure
The more…the better!
Don’t have a narrow topic such as….
“Orthopedic Emergencies in Renal Patients”
Define Your Market!Wound Care can be marketed to
medical-surgical nurses, critical care nurses, nurses working in nursing
homes, home care nurses, etc.
Don’t Mix Groups!Staff/Management,
new nurses/experienced nurses
Seminars Course ApprovedPutting Yourself on the Road…
Get course approvedAACN 1-800-899-AACN
State Nurses Association & State Boards of Nursing
Specialty Nursing Organizations
PROVIDER: ANCC 1-800-284-2378
Seminars Course ApprovedPutting Yourself on the Road…
Get course approved:Program DescriptionParticipant Objectives
Schedule of PresentationContent Outline
ReferencesPost-test
FOLLOW THE GUIDELINES TO A TEE!
Seminars Hotel LocationPutting Yourself on the Road…
Get a hotel locationPut a few locations on one brochure
to increase cost effectiveness
Cluster locations in order to narrow your mailing lists
Albany, Syracuse, BuffaloPhiladelphia, Harrisburg, PittsburghSan Fran, Los Angeles, San Diego
Shop Around!20 minutes out of a big
city…Big difference in prices!
Wait for contracts from hotels before printingyour brochure
Including a luncheon usually results in no fee
for conference room
Remember to Negotiate, Negotiate, Negotiate!
Big City Middle of NowhereLots of Nurses in Area No seminars offered in Area
vs
One Place That Nurses Always Go To:
Offer a one or two day seminar in a resort casino
Seminars Brochure Putting Yourself on the Road…
Get a brochureDesign it yourself vs graphic artist
Include lots of objectives and content
Often, having a sense of humor helps…
Make it cheap, incentives for groups
Be sure to include several locations
INFUSEHUMORINTO YOUR
BROCHURE
COVER!
Seminars Brochure Putting Yourself on the Road… On your brochure:
Be sure to include info on your CD’s and DVD’s
Include a blurb that you are available for in house presentations
for hospitals and associations
Sell your products/other products on your brochure…space is money!
Seminars Bulk Rate PermitPutting Yourself on the Road…
Get a bulk rate permit
Bulk Rate Permit 26 cents vs 49 centsSave over $230 for every 1000 pieces of mail!
And over $2,300 for 10,000 pieces of mail!
Be sure to include your permit numberon your brochure when going to print!
Seminars PrinterPutting Yourself on the Road…
Get a printerAt least 5000 brochures per location
Full color vs black/color ink on bond paper
50,000=$3000 50,000=$1500
NEGOTIATE, NEGOTIATE, NEGOTIATE!
Contacts for Printing
Next Day Flyers Van Nuys, CA (855) 898-9870
American Litho Carol Stream, IL (630 462-1700
Contacts for Printing
Seminars Mailing ListsPutting Yourself on the Road…
Get a mailing listBuy mailing lists (both mailing labels and email) from:
Nursing Associations
State Boards of Nursing
Nursing Journals
Mailing List Companies
Seminars Mailing House
Putting Yourself on the Road…
Get a mailing house Usually the printer has their own mailing
house, if not check the phone book if you did your printing locally. Also ask the printer for
recommendations…. and…
Negotiate, Negotiate, NegotiateRange $15 - $45 per 1000
Wafer seal, labeling, bulking, bringing to post office
Contacts for Mailing Houses
Direct Mail Depot (732) 469-5900Contact: Allan Strober
Very often your printer will offer mailing services to label, wafer seal & bring to PO
Contacts for Mailing Houses
Seminars Do the SeminarPutting Yourself on the Road…
DO THE SEMINAR!
When you feel comfortable with the seminarget it taped (audio or video)!
Continuing Education For Nurses
Continuing Education For Nurses
Sign up for a year
Pay a fee $150/yr.
Receive monthly clinical articles, audio or dvd files via email. Take post-test and receive
credits.
Maintain records of ceu’s for clients.
THENURSES
CEUCLUB
Cruise Ed
CRUISE–EDFor Nurses
CRUISE–EDFor Nurses
Seminars on
Cruise Ships
Seminars at Sea
State Board Review for
Nursing Students
on a Cruise Ship
$399 – $599 for athree/four day cruise
For every 15 cabins – one free cabin
$100 profit x 150 students
= $15,000 profit
Cruise EdEDUCATION
RESUSCITATIONFor
Nursing Faculty
$399 – $599 for athree/four day cruise
For every 15 cabins – one free cabin
$100 profit x 150 Faculty
= $15,000 profit
There is money to be made in CD’s, DVD’s,
iTunes and On-line programs!
There is money to be made in CD’s, DVD’s,
iTunes and On-line programs!
HOSPITAL GIFT SHOPS200 x 5 week = 1000@ $5 profit = $5000
MATERNITY STORES200 x 5 week = 1000@ $5 profit = $5,000
Save you baby’s life video
Graduate Nurses on DVDsell to Nursing Schools
Graduate Nurses on DVDsell to Nursing Schools
Interview of Nurses after:-One week in hospital-One month in hospital-Three months in hospital-One year in hospital-Three years in hospital Then….
Critical Care Nurse after
20 years of
Hospital nursing!
Chainsaw nurse
First Aid DVDFirst Aid DVDSELL TO :Wal-Mart's
Blockbuster Day Care Centers
Children's Gift shops
Hospital Gift shops Children's
Catalogues Public & Private Schools
SELL TO :Wal-Mart's
Blockbuster Day Care Centers
Children's Gift shops
Hospital Gift shops Children's
Catalogues Public & Private Schools
DVD for new Moms and Dads …“WHAT TO DO WHEN THE STORK LEAVES”
PUT YOUR STUFF IN CATALOGUES
RIGHT START
CATALOGUE
(818) 707-7100
Resources for Duplication
EASTCO COMPANY
(800) 365-8273
ABG INTERPRETATION “Everything you always wanted to
know about ABG interpretation but didn’t want to ask your nursing professor because you didn’t want her to think you were stupid for she would give you a bad mark on your care plan”$9.95
1500 nursing schools x 10 orders per school = 15,000 orders @ $9.95=
$150,000 in the spring….$150,000 in the fall!
State Board Review Series
State Board Review Series
Everything you always wanted to know in MATERNITY nursing in order to pass the State Boards.Everything you always wanted to know in PEDIATRIC nursing in order to pass the State Boards.Everything you always wanted to know in MED-SURG nursing in order to pass the State Boards.Everything you always wanted to know in PSYCHIATRIC nursing in order to pass the State Boards.
4 CD’sfor $19.95
$15.00 ProfitX 2000 = $30,000
X 4 Series….$120,000
Get Yourself An App!!!
CCRN REVIEW BOOK on RNShare
TUTOR NURSING STUDENTS
Advertise with flyers and brochures in nursing schools
Charge $10 per student for a 2 hour session
10 students = $100 for 2 hours of work
AED’S
AED
SELL AED’S
Health ClubsDay Care CentersPhysician OfficesDentist OfficesWalk-in Clinics
Plastic SurgeonsBaseball Fields/ClubsSenior Citizen ClubsRetirement Homes
Shopping MallsCatering Halls
INDEPENDENT CONTRACTOR
Market yourself directly to
hospitals instead of them utilizing a staffing agency.
Eliminates the middle person, thus cost-
effective for hospital.
NATIONAL ASSOCIATIONOf
INDEPENDENT NURSES
1-800-338-5105www.IndependentRN.co
m
NURSING CORPORATIONS
Nursing
Corporations
Open Heart UnitSurgical ICU - Medical ICU
Coronary Care UnitNeonatal ICU - Pediatric ICU
Labor & Delivery UnitEmergency Department
Operating Room - PACU
All the nurses of the:
Form a corporation and market your nursing services back to the hospital as a group – autonomy and professional respect!
HOME CARE AGENCY
HOME HEALTH CARE RN’SLPN’S
NURSES AIDESCheck with Department of Health or Consumer Affairs Department
HOSPITAL AGENCY
CRITICAL CARE NURSES
PEDIATRIC NURSES
OPEN HEART NURSES
HOSPITAL AGENCY
GREAT BOOK!
Nurse Starts Own Nursing
AgencyBy Thomas
Hochard
ADULT DAY CARE CENTER
SENIOR CITIZENS
DAY CARE CENTER
ACTIVITIESMEALS
SOCIAL EVENTS
Gadgets, Gimmicks and Garb
Pins Mugs
T- Shirts CalendarsID Holders
Nurse Uniforms
INVENTIONS
BATH BASINS
IV TUBING
POSEY RESTRAINTS
“Tender Guards”
Face View Mask invented by a Nurse!
BRAINSTORM!
Nancy Wright invented “OR Wrap”
sold it to Ohio Medical
Susan Wolf invented patient care gowns,
called “Privacee”
****
BRAINSTORM!
Pam Buckman invented a toothbrush
without a handle.
Three nurses in South Carolina invented
“Stopcock Top Holder”.
****
BRAINSTORM!
Offer workshops to companies, “Healthy
Heart”, stress reduction, stop
smoking programs, BP screening, etc….
BRAINSTORM!
Market courses in IV Therapy, CPR,
Infection Control for agency nurses and Home Health Care
Companies.
Good Luck
To You All!Laura Gasparis Vonfrolio RN,
PhDPresident -Education Enterprises
1-800-331-6534
www.GREATNURSES.com