![Page 1: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/1.jpg)
#SNDDC @cochranism @reggiemurphy
Human-Centered Design and How We Might Engineer Changes in News Collaboration?APRIL 11, 2015THE NEWSEUM KNIGHT CONFERENCE CENTER: ROOM 8021:45PM
Laura CochranUSER EXPERIENCE LEAD, CONDÉ NAST@cochranism
Reggie Murphy, Ph.D.PRINCIPAL CONSULTANT,ELECTRONIC INK@reggiemurphy
![Page 2: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/2.jpg)
#SNDDC @cochranism @reggiemurphy
The First Date
![Page 3: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/3.jpg)
#SNDDC @cochranism @reggiemurphy
Discover Inspire Define
Prototype Test
![Page 4: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/4.jpg)
#SNDDC @cochranism @reggiemurphy
What is the right question?
![Page 5: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/5.jpg)
#SNDDC @cochranism @reggiemurphy
Stakeholder Interviews
![Page 6: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/6.jpg)
#SNDDC @cochranism @reggiemurphy
What did we learn?
![Page 7: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/7.jpg)
#SNDDC @cochranism @reggiemurphy
If it is new & not widely adopted, does it matter? Yes.
![Page 8: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/8.jpg)
#SNDDC @cochranism @reggiemurphy
It Isn’t Easy Enough
![Page 9: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/9.jpg)
#SNDDC @cochranism @reggiemurphy
Leadership OwnsTime and Space
![Page 10: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/10.jpg)
#SNDDC @cochranism @reggiemurphy
People in editorial, technology and business roles do not have the same goals set by leadership
![Page 11: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/11.jpg)
#SNDDC @cochranism @reggiemurphy
What is the right problem to solve?
![Page 12: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/12.jpg)
#SNDDC @cochranism @reggiemurphy
How might we help re-engineer how journalists, technologists and business
leaders work more collaboratively together?
![Page 13: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/13.jpg)
#SNDDC @cochranism @reggiemurphy
Research Design
![Page 14: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/14.jpg)
#SNDDC @cochranism @reggiemurphy
Contextual inquiryFive locations
25 1:1 interviews
![Page 15: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/15.jpg)
#SNDDC @cochranism @reggiemurphy
Roles Tenure Rewards Motivations Communication Workspace Org Structures
Technology
![Page 16: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/16.jpg)
#SNDDC @cochranism @reggiemurphy
What did we learn?Ants and Newsrooms
![Page 17: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/17.jpg)
#SNDDC @cochranism @reggiemurphy
People who share skills, interests and work
together need a deep connectedness.
![Page 18: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/18.jpg)
#SNDDC @cochranism @reggiemurphy
People learn behavior from those they see
and interact with daily.
![Page 19: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/19.jpg)
#SNDDC @cochranism @reggiemurphy
Maintaining connectedness with a constant revolving door is a
huge challenge.
![Page 20: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/20.jpg)
#SNDDC @cochranism @reggiemurphy
A Google Maps view of the newsroom
does not exist.
![Page 21: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/21.jpg)
#SNDDC @cochranism @reggiemurphy
“I assumed someone, somewhere, in some room had analytics.”
![Page 22: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/22.jpg)
#SNDDC @cochranism @reggiemurphy
People learn how they fit into the system when they
encounter people on the trail.
![Page 23: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/23.jpg)
#SNDDC @cochranism @reggiemurphy
There must be a trail, a sidewalk, a conduit for information to be
shared across teams.
![Page 24: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/24.jpg)
#SNDDC @cochranism @reggiemurphy
A simple, common language between edit, tech and business is
missing.
![Page 25: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/25.jpg)
#SNDDC @cochranism @reggiemurphy
“It Feels Uncomfortable.”
![Page 26: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/26.jpg)
#SNDDC @cochranism @reggiemurphy
It isn’t about doing each other’s craft, it is about knowing how to
leverage each other best.
![Page 27: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/27.jpg)
#SNDDC @cochranism @reggiemurphy
Evolution tells the queen’s colony
what is right and wrong.
![Page 28: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/28.jpg)
#SNDDC @cochranism @reggiemurphy
Ants work together because they know they need each
other to survive.
![Page 29: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/29.jpg)
#SNDDC @cochranism @reggiemurphy
“Chartbeat is interesting and demoralizing.”
![Page 30: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/30.jpg)
#SNDDC @cochranism @reggiemurphy
People naturally work only with their neighbors or alone. They must
be incentivized to work across groups.
![Page 31: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/31.jpg)
#SNDDC @cochranism @reggiemurphy
“Engineered for success...”
![Page 32: Laura Cochran and Reggie Murphy, Ph.D.: "Human-Centered Design and How We Might Engineer Changes in News Collaboration"](https://reader034.vdocuments.us/reader034/viewer/2022042817/55aa6fd81a28abc1208b4589/html5/thumbnails/32.jpg)
#SNDDC @cochranism @reggiemurphy
Laura CochranUSER EXPERIENCE LEAD CONDÉ NAST@cochranism
Reggie Murphy, Ph.D.PRINCIPAL CONSULTANTELECTRONIC INK@reggiemurphy
Thank you!