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How to Approach Leads Effectively...
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or...“Is this the party to whom I am speaking?”
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“Put the coffee down!” “The leads aren't weak...YOU'RE weak.”
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Mistake # 1Calling the wrong business
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Mistake #2Calling the wrong person
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Mistake #3Not knowing anything about the
person you are calling
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Mistake #4Expecting no one topick up the phone
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Mistake #5Not being prepared when someone
does pick up the phone
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Mistake #6Letting an opportunity to talk
get away
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Mistake #7Saying something stupid
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Mistake #8Talking about You
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Mistake #9Hiring a $100K Sales Pro to do a
$12/Hour Job
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Mistake #10Hiring a $12/hr Telemarketer to do
a $50K Job
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Mistake #11Failure to nurture the 95% of leads that didn't answer on the first call
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Lead Management Facts #1
Lead data goes bad at 3% per month80% of inbound leads go cold because no one follows up
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Lead Management Facts #2
Only 5% of calls connect with a decision maker Only 10% of those decision makers are the right person for your call
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Lead Management Facts #3
You have 8 seconds to engage the decision makerYou have 30 seconds to present your value proposition
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Winning StrategiesTarget your listUpdate your list constantlyNurture your listKnow who you're callingKnow what you're talking aboutKnow what you want from the call
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Winning StrategiesLeverage contact methodIncrease success by 33% per added type
Leverage Sphere of InfluenceIncrease success by 300% per added person
Know your Numbers
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Marv Curtis & Brandt Page877-466-0111
