"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Mary Juetten, Founder & CEO@traklight
@maryjuetten#practicesafecf
LAUNCH - Feb 24, 2014PRACTICE SAFE CROWDFUNDING™
Entrepreneurs’ World
Innovation Capture is Hard
“
Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
#practicesafecf
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
What is IP?
• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
NO legal advice provided!
IP Misconceptions
• IP is just for Tech companies & Patents are the only IP for inventors.
• You can copy anything without a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
1: ID your IP 2: PROTECT IP
WHY WHO
WHAT
WHEN
WHERE
✔
3: PICK A PLATFORM
REWARDS BASED:Kickstarter & Indiegogo How it works online!
EQUITY BASED:Not yet legal Online Business Planning
OTHER:
Angel List, Lending Club, Intrastate:Georgia, MicroVentures, Prosper
GET READY NOW
Same steps as other Financing Sources
REWARDS
CHOOSE THE BEST PLATFORM FOR YOU:
• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC
4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com
CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
WAY BEFORE
Traklight blog
ONLINE
Campaign
Business Plan
Projections
`
5: CREATE PITCH
Ignorance is NOT a Defense
Be Careful:
Video
Copy
Business Plans
Music
READ READ READ
Read License & Permission to Use
CODE: LAUNCH25
Mary Juetten
@traklight @maryjuetten
IDENTIFY. PROTECT. SUCCEED.
www.traklight.com
TAKE OUR FREE RISK QUIZ
Slideshare: Traklight
