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Latest Technology in
E-commerce
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Although online stores account for
only 10% of the total retail sales, the
global e-commerce market is growing at
a CAGR of 19.42%
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BY 2020, IT WILL TOP $ 4 TRILLION
1.6
1.9
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3.4
4.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
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2015 2016 2017 2018 2019 2020
($, in trillion)
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Apart from APAC’s incredible
buying power, what are the factors
behind the market’s growth?
It’s new e-commerce technologies!
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M-COMMERCE
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M-COMMERCE GROWTH IS DRIVEN BY…
• Smartphone sales (1.49 billion units sold in 2016)
• Mobile Internet usage (51.26% of all Web traffic)
• Increased number of mobile-only Internet
users (11.3% of US population)
• Popularity of shopping and discount-tracking
apps (55% of consumers use a retail app either for or
while shopping)
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ALSO, THERE ARE MOBILE PAYMENTS
3.3
20.1
31.1
21.0
14.1
8.4
2.1
(%)
14-17 yr
18-24 yr
25-34 yr
35-34 yr
45-54 yr
55-64 yr
65+ yr
US Proximity Mobile Payments User Share (by age, 2016)
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AND BIOMETRICS. BY 2020, THEY WILL…
• Secure 65% of all m-commerce transactions
• Generate $ 34.6 billion in revenue
• Be used by 1.1 billion consumers worldwide
By 2020, m-commerce will account for 45% of all US online
sales
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INTERNET OF THINGS
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From smart fridges to Dash buttons,
IoT turns any connected object into
a sales channel
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WITH HOME REPLENISHMENT…
31.0
14.0
11.7
7.55.5
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
P&G KimberlyClark
Clorox PepsiCo SCJohnson
(% of total Dash-triggered sales)
Top-selling Amazon Dash Brands
As of 2017, Amazon processes 2 orders placed via Dash
buttons per minute
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SMART INVENTORY MANAGEMENT…
• By 2021, 65% of retail and e-commerce
companies will be using RFID tags for
inventory management
• With smart sensors and analytics software, e-
commerce companies can boost inventory
account accuracy up to 99%
• Sensors enable companies to speed up
inventory count up to 18 k items per hour(from 250 items per hour if done manually)
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AND TONS OF SENSOR DATA
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2014 2020
(in zettabytes)
Digital Universe Growth
By 2020, IoT will produce 10% of all data out there
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E-commerce companies gain a
better insight into customer buying habits
and optimize their marketing efforts
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AUGMENTED & VIRTUAL
REALITY
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In 2016, investments in VR/AR projects
reached $ 1.7 billion
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BY 2025, VR/AR SOFTWARE MARKET
WILL TOP $ 35 BLN
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4.1
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4.7
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2.1
($, in billion)
Video games
Live events
Video entertainment
Healthcare
Engineering
Real estate
Retail
Other
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• Pull an Alibaba and make $ 17.8 billion in 24
hours by organizing a VR tour to US shops
• Build an app like Snapchat and charge up to
$ 750 thousand for a lens campaign
• Reduce return rate by creating an AR app
like IKEA
WITH AR & VR YOU CAN…
Time to find a VR/AR software developers company, right?
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ARTIFICIAL INTELLIGENCE
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By 2020, 85% of customer interactions
will be handled by robots & AI software
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AI e-commerce potential lies in…
• Natural language processing (100 k Facebook
chatbots already navigate customers through online
catalogs and distribute promo content)
• Sensor data analytics (track your customers’
purchase history and deliver personal shopping
experience)
• Security solutions (AI-powered systems predict up
to 85% of cyberattacks and help companies fight
fraud)
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New tech helps e-retailers reduce
operating costs, increase productivity
and boost revenue. Address a reliable
e-commerce solutions services company
ASAP – and success will follow!
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REPRESENTATIVE OFFICE
425 Market Street,
San Francisco, CA, 94105
+1 888 414 6445
DEVELOPMENT FACILITIES
76A Masherova Ave,
220035, Minsk, Belarus
+375 17 306 48 42
+375 29 348 44 44
SOURCES:
https://www.statista.com/statistics/220177/b2c-e-commerce-sales-cagr-forecast-for-selected-countries/
http://r-stylelab.com/company/blog/iot/internet-of-things-in-retail-top-3-business-opportunities
http://www.businesswire.com/news/home/20161010005517/en/Global-E-Commerce-Market-Growth-CAGR-
19.42-2016-2020
http://r-stylelab.com/company/blog/mobile-technologies/mobile-retail-strategy-5-steps-to-customer-
engagement
https://www.emarketer.com/Article/Mobile-Payments-US-Growing-Fast-Still-Far-Mass-Adoption/1014689
http://www.techdonut.co.uk/blog/16/04/internet-of-things-and-its-influence-on-ecommerce
https://www.statista.com/statistics/529861/cpg-brands-amazon-dash-share/
http://r-stylelab.com/company/blog/e-ccommerce/top-5-mobile-commerce-trends-for-2017
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