Download - LAFI Winter 2014 Joyal Vision
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MY VISION• A PLACE WHERE I WANTED TO GO TO
WORK EVERY DAY
• HAD TO BE IN ADVERTISING
• SOMETHING THAT CONTRIBUTED SOMETHING POSITIVE TO THE WORLD—NO ZERO-SUM ENTERPRISE
• $$$
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IF YOUR PRIMARY REASON FOR YOUR
BUSINESS IS TO MAKE MONEY,
STOP NOW
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YOU WILL NEED TO LOVE YOUR BUSINESS
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YOUR IDEA• WHO COMPETES WITH YOU?
• HOW DO YOU BEAT THEM?
• WHY WOULD PEOPLE CARE?
• HOW WILL THEY FIND OUT ABOUT YOU?
• “ME TOO” IS NOT A BUSINESS PLAN
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NOTHING SELLS ITSELF.
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WHAT YOU WILL NEED
• PERSISTENCE
• BOLDNESS
• DETERMINATION
• NAIVETE
• MENTORS
• (SOME) MONEY
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MONEY IS A DOUBLE-EDGED
SWORD.
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WHAT I LOOK FOR
• SCALABILITY
• SIMPLICITY
• SELLABILITY
• BARRIERS TO ENTRY (BLUE OCEAN)
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WHAT PROBLEM ARE YOU SOLVING?
WHAT NEW WAY ARE YOU DELIGHTING PEOPLE?
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FINDING YOUR BUSINESS IS LIKE FINDING A
MATE...YOU MIGHT GO THROUGH A FEW OF
THEM BEFORE IT ALL COMES TOGETHER.
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EXPECT TO FAIL ...REPEATEDLY
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EXPECT IT TO BE HARD, FRUSTRATING,
CONFUSING AND SOMETIMES
UNSOLVABLE. THAT’S THE FUN OF IT.
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EVERYONE IS NOT
LIKE YOU
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THE AVERAGE PERSON• IS AFRAID OF RISK
• WANTS A STEADY PAYCHECK
• GIVES UP EASILY
• CHANGES SLOWLY
• NEEDS TO BE TALKED INTO BUYING
• YOU SHOULDN’T NEED EVERYONE TO BEA BUYER
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WHAT DO YOUR CUSTOMERS LOOK LIKE?
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PEOPLE WILL DISCOURAGE YOU--
USE THAT AS MOTIVATION
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DO ONE THING
BRILLIANTLY!
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THANK YOU!