Download - KTU visual identity
VISUAL IDENTITY
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TABLE OF CONTENTS
Logo
The structure of the logo
The structure of the logo distances
The minimal sizes, minimal spaces of the logo
The colours of the logo
The backgrounds of the logo
The variations of the logo
The fonts of the logo
The fonts of the documents
Business card
Blanks (2014 -2015)
Envelope (2014 -2015)
Invitation (2014 -2015)
4–5
6
7–8
9–10
11
12–15
16–17
18
19
20
21
22
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Documents folder (2014 -2015)
Notebooks (A4, A5) (2014 -2015)
Poster template (2014 -2015)
Information link template (2014 -2015)
Graphical/decorative pattern (2014 -2015)
The pictures of visual identity elements
Souvenirs and merchandise
Job advertisement
Press Release
Presentation
Infographic colour palettes
Photography style
Marking buildings, rooms
Marking cars
Contacts
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25
26
27
28–29
30–33
34–37
38
39
40–41
42–43
44–45
46-47
48
49
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The logo of Kaunas University of Technology
WHAT
WHAT
modern design:visually sparing and
expressive at the same time
ideologically close to the periodic table, where
chemical elements interactas different members
in the University’s ecosystem
WHY
a unified and assiduous image increases the University’s recognition in the society
modernity and transparency which are at the basis of the University’s activities must be followed by the visual identity based on the same
principles
WHERE
in all visual communication except for the flag, medals, decorations, graduation diplomas, where the University’s coat of
arms is being used
from international com-munication to everyday
collaboration
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THE LOGOThe logo of Kaunas University of Technology
can be used in two versions
FULL LOGO ICON
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THE LOGOIn an international context, the English version of the logo or the icon is used
FULL LOGOICON
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UNIVERSITY’S ABBREVIATION UNIVERSITY NAME
DATE OF ESTABLISHMENT
THE LOGOStructure
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xk
k1/2 x
z z z z
x
x x
THE LOGOThe structure of the logo distances
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x
y
z z z
yx
x x
THE LOGOThe structure of the logo distances
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THE LOGOMinimal sizes and minimal spaces around the logo are determined
by the size of the letter “u” by proportionally enlarging/reducing the logo
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10 mm 15 mm
THE LOGOThe minimal sizes, minimal spaces of the logo. Minimal size of the logo.
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THE COLOURS OF THE LOGO
C M Y K 0 / 0 / 0 / 1 0 0PANTONE PRO BALCK
C M Y K 0 / 0 / 0 / 0PANTONE WHITE
The contour of the logo can be only black or white
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The logo is transparent and adaptable to the background. Taking into account the colour contrast, either the black or the white logo is used.
THE BACKGROUNDS OF THE LOGO
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The preferred backgrounds are monochrome natural/texture surfaces
THE BACKGROUNDS OF THE LOGO
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The logo can be used on plain unnatural surfaces as well
THE BACKGROUNDS OF THE LOGO
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The logo can be used on a picture only in the place where the background of the logo and its protection zone is monochromatic.
It is strictly prohibited to use the logo on multi-coloured, variegated surfaces.
THE BACKGROUNDS OF THE LOGO
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apskaitoskatedra
The logos of the departments are constructed on the base of the University’s logo, by using the name of the department instead
of the University’s name.
THE VARIATIONS OF THE LOGO
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The logos of the departments are constructed on the base of the University’s logo, by using the name of the department instead
of the University’s name.
department ofaccounting
institute ofenvironmentalengineering
department ofstrategic planningand quality
THE VARIATIONS OF THE LOGO
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GOOD HEADLINE PRO BOLD
GOOD HEADLINE PRO MEDIUM GOOD HEADLINE PRO MEDIUM
THE FONTS OF THE LOGO
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The headline uses the PF Din Text Pro font family
FONTS
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
The main text uses the Arial fonts family
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
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Name Surname
K. Donelaicio str. 73LT-44029 Kaunas, LithuaniaPhone +370 xx xxx xxxMob. phone +370 xxx xx [email protected]
10 mm
16 mm
10 mm
10 mm
39 mm
PF Din Text Pro Regular 7ptPF Din Text Pro Bold 9pt
The format of the business card is 90 mm × 50 mmThe paper used for making the business cards:
TDF280B1 Tucard O Felt 280 gRives Sens. M. Ta 270 g
BUSINESS CARD
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32 mm
55 mm55 mm
25 mm
180 mm Good Headline Pro Light 10pt
x x
Good Headline Pro Medium 12pt
BBlank format A4The paper used to make the blanks:
Munken Polar Rough 150g
BLANKS
Kaunas University of Technology
K. Donelaicio str. 73, LT–44029 KaunasPhone (8 37) 30 00 00/ 32 41 40Faks. (8 37) 32 41 44e-mail. [email protected]
company code 111950581VAT reference number LT119505811
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Kaunas University of Technology
Lithuania
str.
ENVELOPE
Good Headline Pro Light 10pt
Good Headline Pro Medium 12pt
x x
15 mm 15 mm
53 mm
15 mm
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INVITATION
PF Din Text Pro Light 14pt
x x
15 mm
15 mm
15 mm
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FOLDER
x x
70 mm
40 mm
210 mm
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NOTEBOOKS
A
B
A 5 A 5
A 4
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Informative notice (text)
POSTER TEMPLATE
PF Din Text Pro Regular 31pt
PF Din Text Pro Regular 18pt
PF Din Text Pro Regular 18pt
PF Din Text Pro Regular 26pt
PF Din Text Pro light 30pt
PF Din Text Pro light 20pt
PF Din Text Pro Medium 40pt
PF Din Text Pro Medium 22pt
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INFORMATION LINK TEMPLATE
Ut enim ad minim veniam
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labor e et.
Good Headline Pro Medium 40pt
Good Headline Pro Light 28pt
Good Headline Pro Light 28pt
Good Headline Pro Regular 15pt
01/09/14
10 a.m.
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GRAPHIC/DECORATIVE PATTERN
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30
31
32
33
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SOUVENIRS AND MERCHANDISEThe logo is placed on the whole surface. In such cases, a full logo is never used.
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When it is not possible to cover the full surface with a logo, it is placed in one of the corners or in the centre. In such cases it is possible to use both the icon and the full logo.
SOUVENIRS AND MERCHANDISE
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Phot
ogra
phs
(p.3
0–37
) by
D.P
etru
laiti
s
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ELECTRONIC JOB ADVERTISEMENT
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PRESS RELEASE
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PRESENTATION
Title slide Content slide
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PRESENTATION
Content slide with a picture Diagram slide
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Infographic colour palettes
PRESENTATION
STUDIES SCIENCE BUSINESS
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r
g
b
123
123
118
232
204
83
76
30
89
200
198
235
72
3545
r
g
b
168
162
52
200
198
45
216
210
96
224
217
150
236
231
194
r
g
b
201
191
161
96
86
80
175
175
80
204
170
224
167
15875
r
g
b
63
54
50
96
86
80
144
126
119
193
170
163
229
207
204
197
196
168
133
196
213
230
95
36
81
165
146
27
86
62
r
g
b
r
g
b
14
55
37
27
86
62
38
102
73
60
124
96
122
172
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HARMONIOUS DEVELOPMENT/ADMINISTRATION/ STUDENTS/
STRATEGIC INDICATORS/ STUDENTS DEPARTMENT/MANAGEMENT LEISURE
GREEN UNIVERSITY
Infographic colour palettes
PRESENTATION
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Pictures with white colour filter with 50% transparencyare used for illustrating journals and reportages
Photograph by G. Zaltauskaite
IMAGES STYLE
Photograph by G. Zaltauskaite
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Pictures with white colour filter with 50% transparencyare used for illustrating journals and reportages
IMAGES STYLE
Photograph by E. Baniulyte Photograph by M. Lapinskas
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MARKINGBuildings
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MARKINGName, room tables
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MARKINGCars
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IMPORTANT: in order for the Kaunas Unviersity of Technology visual identity to be used consistently and systemically, all the cases for using the logo must be approved by the department of Marketing
and Communications of Kaunas University of Technology:
K. Donelaicio str. 73, 118A LT-44248 Kaunas
Phone (8 37) 300 [email protected]
KTU logo author Džiugas Valančauskas.KTU visual identity author Evelina Baniulytė.
*KTU visual style is a winner of “Good design 2014“ award.