Download - KSRTC servise maketing
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APPAInstitute of Engineering and Technology
presentation on:KSRTC
Submitted to: Prof.Basavaraj s
m
Submitted by:
Mahesh.Patil
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CONTENTSIntroductionServicesBus chargesGAP ModelConclusion
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KSRTCType Public transport corporationIndustry Public transport bus serviceFounded 1961Headquarters Bengaluru, IndiaArea served Karnataka, Goa, Maharashtra,Tamilnadu, A
ndhraPradesh,Kerala, Telangana and Puducherry
Key people Ramalinga reddy (Chairman)
Rajender Kumar Kataria (MD)
Services Public transportRevenue 16.3585 billion(US$240 million) (2008-09)
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Introduction KSRTC was set up in 1961 under the provisions of Road Transport Corporation Act, 1950. It is wholly owned by the Government of Karnataka. In August 1997, KSRTC was divided to form Bengaluru Metropolitan Transport Corporation(BMTC). In November 1997, another new road transport corporation called North Western Karnataka Road Transport Corporation (NWKRTC) was formed to cater to the transportation needs of North Western parts of Karnataka.
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ServicesKSRTC services covers 92% villages in
Karnataka.
KSRTC operates with a total fleet of 17310 buses (KSRTC-8280, NEKRTC-4300, NWKRTC-4720). It transports, on an average, 74.57 lakh passengers per day.
It also operates to the neighboring states of Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu, Puducherry, Goa and Kerala.
KSRTC was the first state transport corporation to introduce Volvo B7RLE low floor city buses in India in 2005.
At present, KSRTC operates Volvo, Mercedes Benz, Scania buses under the Airavat services (named after the mythical white elephant)
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Types of coaches
•Fly buss•Airavat Club Class•Rajahamsa•Suhasa•Corona Ambari.•Ambari Non A\C Sleeper•Suvarna Sarige, Vayavya Karnataka Saarige and Eeshanya Karnataka Saarige•Graamaantara Saarige•Nagara Saarige
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Fly bus:Fully air conditioned nonstop luxury, Volvo
multi axle bus service between Bangalore International Airport and Mysore & between Kempegowda International Airport and Kundapur with pantry, chemical toilets, live display of flight timings, GPS, wifi facilities and in-bus live entertainment.[7
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Fully air conditioned luxury bus service operated using Volvo and Mercedes Benz buses with semi-recliner seats
Airavat club class
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SuhasaFully air suspension non AC reclinable
seat bus, other than Raajahamsa which normally ply over North Eastern Karnataka regions.
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RajahamsaNon air conditioned deluxe bus service
with recliner seats in 2+2 configuration built on Tata and Ashok Leyland chassis
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Corona AmbariFully air conditioned sleeper bus service.
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Nagara SarigeThese are intra city/town buses plying in
Tier-2 cities and towns across Karnataka built on Ashok Leyland, Tata and Eicher chassis
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Graamaantara SarigeBuses which connects villages with
ordinary fare (slightly costs lesser than suvarna sarige).
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Suvarna Saarige, Vayavya Karnataka Saarige and Eeshanya Karnataka Saarige
Widely abundant mode of bus service with 3+2 non reclining seats in KSRTC, NWKRTC and NEKRTC found in red-white or green and red/orange - cream liveries respectively. These are built on Ashok Leyland, Tata and Eicher chassis.
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StateFare
effective from
Ordinary(ps/km)
Express(ps/km)
Deluxe (Super
Express)(ps/km)
SuperDeluxe(ps/km)
Ultra Deluxe(ps/km)
TamilNadu
6.12.2015 28 28 32 38 52
AndhraPradesh
8.2.2015 38 44 49 57 62
Kerala 12.7.2015 55 48 60 68 72
Karnataka 11.6.2015 37.50 45 58 65 70
FARE COMPARISION
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Expected services of Customers
•Comfortable •Less price •On time reaching destinations•Clean and hygienic
Actual received services
•Rarely on time•Less hygienic and cleanliness is not maintained
Custom
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Customer Expectations
Company Perceptions of Customer Expectations
Not Knowing What Customers Expect
Gap1
The company some how want to make customer to reach their destinations rather than that they wont tend to provide any services
They Expect the promptness of the driver and conductorAnd safety
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Customer-Driven Service Designs and Standards
Management Perceptions of Customer Expectations
Not Selecting The Right Service Designs And Standards
Gap2
•Well trained Licensed driver • • well allotted seats
Overly crowded
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Service Delivery
Customer-Driven Service Designs and Standards
Not Delivering To Service Designs And Standards
Gap3 •Time lapping
(The main purpose is to make customer reach their destination safely on time)
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Service Delivery
External Communications to Customers
Not Matching Performance To Promises
Gap4
hgews3dd
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