Download - KRUZIN BRAND DNA EDITED lo res
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BRAND MISSION
WE DESIGN SHOES
FOR INDIVIDUALS
TO EXPRESS THEMSELVES
YOU make a personal statement
#DAREWITHUS
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“KRUZIN is one of the first global sneaker brands with a girlboss. Let’s face it, the sneaker world has traditionally been a fraternity. I’m not playing the gender card, but it feels good to be one of the women who is making a significant contribution to the sneakers of our time. That’s a milestone.” - Alessandra Gold
BRAND DNA
BRAZILIAN BORN
AWARD-WINNING
STYLE VISIONARY
#SNEAKERQUEEN
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BRAND PROMISE
LUXURIOUS DETAILS
URBAN BOLD DESIGN
EXPECT THE UNEXPECTED
#URBANLUXURY
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#CHANGINGTHEGAME
BRAND HERITAGE
DESIGNED IN MIAMI
DEVELOPED IN TAIPEI
DESIRED GLOBALLY
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#KRUZINEVERYDAY
BRAND LIFESTYLE
EVERYONE
EVERYDAY
EVERYWHERE
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INDIVIDU
AL
LUXURY
URBANTRENDSETTER
CREATO
R
INFL
UEN
CER
KRUZIN trendsetters are global
individuals and decidedly urban.
They push cultural limits and break
down borders in real time, like never
before.
KRUZIN creators are makers of
individual luxury. They have
exceptional standards and simply
won’t settle for less.
KRUZIN influencers live in urban
environments and jetset in luxury.
They feel their best in a shoe that
takes them further and reflects their personal style.
KRUZIN is INDIVIDUAL URBAN-LUXURY
BRAND IDENTITY
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INDIVIDUAL
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URBAN
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LUXURY
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KRUZIN
TRENDSETTERS
BREAK THE
MOLD
Michael HeverlyFashion Model, SkateboarderAmerica’s Next Top Model 2016
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KRUZIN
CREATORS
ARE ORIGINAL
Lisu Vega Visual Artist & Fashion DesignerWinner of Eastern Airlines Design Competition
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KRUZIN
INFLUENCERS
ARE WORLDCLASS
Harlem YuPOP Icon & Host of The Voice, ChinaTaiwan Golden Melody Award-winning singer-songwriter
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2008TECHBumpzer 2009
USABoston
KRUZINMASCOT2010 2011
USAMiami2012
MIAMIARTSERIES2013
RODY
2014
DARE DEVIL 2015 JANSPORT VOGUE
TAIWANTaipei
TECHAir Cruise
ALESSANDRA GOLDCreative Director
HARLEM YUBrand Ambassador
TECHRubber Spikes
CHINAShanghai
BRAZILCuritiba
2016 POP-UP’SFASHION WEEKMiami
EMERATESDubai
COMPANY
TIMELINE
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Harlem Yu Collaboration
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RODY Collaboration
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JANSPORT Collaboration
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ZIPPER
PONY
STITCHING U-ICON FRINGES LACES
HEEL PAD EMBROIDERY RUBBER SPIKES PRINTS LOGO
ULTRALIGHTWEIGHT TEXTILE HEEL MOLD LEATHER
EMBELLISHMENT
BUMPZER ELASTIC
ANATOMY OF KRUZIN
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ALWAYS LOOK BACK
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FIND YOUR SOLE MATE
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DON’T TIPTOE AROUND STYLE
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CHROME
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MIAMI DECO
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BLACK & WHITE
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RED WHITE & BLUE
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KRUZIN MINI
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MiamiUSA
TaipeiTAIWAN
ChengduCHINA
Hong KongCHINA
NanjingCHINA
TaichungTAIWAN
ShanghaiCHINA
BeijingCHINA
STORES
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One shoe can
change your life
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PRESS
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We march to the
beat of our own
hearts
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PUBLIC FIGURES
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Change the game
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