![Page 1: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/1.jpg)
THE 2015 INTERNET TRENDS REPORT – Simplified & Designed.
created by
![Page 2: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/2.jpg)
The impact of Internet has been extraordinary and broad…but it’s just the beginning.
![Page 3: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/3.jpg)
people now use the internet.(That’s 39% of the world!)
2,800,000,000
![Page 4: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/4.jpg)
of millennials say their smartphone never leaves their side.87%
![Page 5: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/5.jpg)
Internet user growth and smartphone subscription growth is strong but slowing.
![Page 6: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/6.jpg)
A lot of space for innovation and growth can be found in the
following sectors:
Education Healthcare Government
![Page 7: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/7.jpg)
Internet Trends2015
![Page 8: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/8.jpg)
Growth rates in mobile advertising for leaders is still high but slowing.
Advertising
![Page 9: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/9.jpg)
Video viewing and vertical viewing on mobile is growing.
Vertical viewing increased 29% compared to 5% 5 years ago.
![Page 10: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/10.jpg)
Expect seamless integration of “Buy” Buttons optimized for mobile.
BUY
(Particularly with Twitter, Facebook and Google.)
![Page 11: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/11.jpg)
A focus on doing things not just faster, but differently.
Business Solutions
![Page 12: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/12.jpg)
Reinventing business processes through apps:
Mail Clients Offline Payments Online Payments
Business Analytics Human Resources
![Page 13: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/13.jpg)
“Messaging and notifications are the key components of every meaningful mobile app.”
Messaging and Communication
![Page 14: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/14.jpg)
most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms.
6+ of 10
![Page 15: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/15.jpg)
Asia’s messaging apps lead the way to show US companies what to do next.Development of additional services and use as an e-commerce platform.
Kakao Talk
LINE
![Page 16: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/16.jpg)
Content is becoming increasingly user-generated and curated.
User-Generated Content
![Page 17: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/17.jpg)
Increasing amount of user-generated content
Images Video Content Sharing Audio Videogame
Streaming Stories Reviews
![Page 18: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/18.jpg)
Changes in connectivity and technology are changing the ways people can work.
Online Marketplaces
![Page 19: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/19.jpg)
Individuals can now do commerce in increasingly efficient ways.
Online platforms are enabling growth in product commerce and rapid growth in service commerce.
![Page 20: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/20.jpg)
Consumer drone use is global and rising rapidly.
Drones
![Page 21: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/21.jpg)
Consumer drones are selling but commercial use is the big opportunity.
Precision Agriculture
Mining and Quarrying
Infrastructure Inspection
Disaster Response
![Page 22: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/22.jpg)
There is a lot of innovation in consumer spending categories.
Consumer Spending
![Page 23: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/23.jpg)
The top 3 consumer spending categories are also the weakest user experience markets - This has led to innovation.
Housing Transportation Food Airbnb Uber Instacart
![Page 24: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/24.jpg)
Innovation is alive and well.China
![Page 25: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/25.jpg)
WeChat549M users
Massive Scale and Engagement
Major Video Distribution Channel
Government Services
Booking Appointments
Paying Utilities
Passport Applications
![Page 26: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/26.jpg)
XiaomiChina’s leader in smartphone shipment
SMARTPHONE GROWTH
+227%Y/Y in 2014 Smartphone Retail Store
ConnectionRemote Control
for Home Devices
+ +
![Page 27: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/27.jpg)
India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M.
India
![Page 28: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/28.jpg)
of India’s Internet traffic is through mobile. (Only second to Nigeria.) and 41% of India’s e-commerce is done through mobile.
65%
![Page 29: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/29.jpg)
#1Largest market
for monthly active users on WhatsApp
#2Second largest market for monthly active users on Facebook and LinkedIn
+
![Page 30: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/30.jpg)
2015 Market Value ($B)
Top 10 Global Internet Public Market Leaders
![Page 31: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/31.jpg)
Tencent6 $190BeBay7 $73B
Baidu8 $72BPriceline9 $63B
Salesforce.com10 $49B
Apple
1$764B
2$373B
Alibaba
3$233B
4$226B
Amazon
5$199B
![Page 32: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/32.jpg)
Want to know more?www.kpcb.com/internet-trends
Read the full report:
![Page 33: KPCB 2015 Internet Trends Report - Simplified & Designed](https://reader031.vdocuments.us/reader031/viewer/2022030310/58f9b372760da3da068bd645/html5/thumbnails/33.jpg)
You might also want to check out:
www.stinsondesign.com @stinsondesign 1.888.960.9851
SOURCES SELECT ICONS medialoot.com google.github.io/material-design-icons/
CONTENT http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/