Download - Korean Info
CONTENTS
Overview
Korea wave History in
Thailand.
Various Korea waves in
Thailand .
Economic Effects
Weak points & Suggestions
Overview
Korea wave means the enthusiasm of Asian for the Korean popular
culture.
Korea wave in Thailand started lately compared to Japan, China .
Korea wave influencing every fields not only Thai Drama, Music, Game
but also food, cosmetics, life style, product, etc.
Purpose of this report: Analyze history and economic effect of Korea
wave in Thailand and propose ideal suggestions for Korea and
Thailand.
Introduction
Increasing interest of Korea wave Increasing interest of Korea wave in Thailand !in Thailand !
First Korean Drama in Thailand2000
After that
2002===5 Drama
2008=45 Drama
2003~2010:Total 180 Drama on-aired
in Thai TV
Korean Drama Main factor, boom up
korea wave in Thailand
Spread Rapidly Rain case
Introduction
Increasing interest of Korea wave Increasing interest of Korea wave in Thailand in Thailand !!
‘Rain’ f irst concert in Thailand.
[Rainy Day]
2004 f irst show case in Bangkok
2years after ‘Full House’ shooting,
February 26, 2006
Impact Arena concert hall .
10,000seats
Ticket sold out within 2days, Ticket
price:
The cheapest THB900
The most Expensive THB6,000B
Introduction
Increasing interest of Korea wave Increasing interest of Korea wave in Thailand in Thailand !!
JYP audit ion after concert for
searching the second Rain in
Thailand.
KTCC was main sponsor.
More than 300 applicants.
Several TV, Newspaper and
magazine appear on this audit ion.
Introduction
During 4yeras from 2001 –
Broadcasted not more than 20 dramas.
After 2003Thai TV and production bought Korean
drama competitively. Main TV ch7, ch3, and iTV Broadcasting Korean drama at prime
t ime of weekend.
Drama Drama
Drama
Dae jang geum Export 65 countries12,000,000US$
2008 Korean Drama Export Total 180,000,000US$
2006. 5. Survey for Thai people(by KTCC)
1)Korea image compare with 5 years ago==97% better
2)TV drama effect===62.2%
3)Do you know Rain?==78% yes
4)Korean star model will affect your purchase? 58%
positive.
Music
Korean Drama
K-POP
Before 2003~2004: European and Japanese music was popular
Like Grammy, the largest music company in Thailand, try to
buying Korean music and OST.
Grammy and Korean album
20079, 200829, 200917, 201013 album new launching
during 4years==more than 70 Korean album launching
Rain’s first album: sold 50,000 pieces just 2weeks.
‘Full house’ OST album: sold over 50,000 piece.
Music
Korean Music
Thai music market per year:20,000,000,000B
Korean music market share:17.5%
10% increase per year
Channel V 2009 Asian music top 50:Korean music 41
Music
Korean Music
Easy to f ind the ‘Korean book’
‘Daejanggeun’ began the bestseller in
two weeks after published.
Thai publishing company, magazine get
interest in Korean star , fashion, culture,
tour etc.
Jamsai published 180 Korean books
Book
Publishing
Thai university adopted Korean language curriculum.
1986: Songkla university adopted Korean language as an optional course.
1989: Chulalongkorn university open Korean language curriculum.
2000: Burapa university: Korean language adopted as a major.
2004: Chulalongkorn university established Korea center.
20 Thai university teaching Korean language.(Major 7 university)
Korean
Korean Language
Travel
The number of Thai people who visit Korea 2004 Over 100,000
2004~2009, average increasing rate 13.28% per year.
After 2004 similar increasing rate with Korean drama number and Korean wave
Travel
Year Number Rate(%) Drama
2000 87,883 38.0 12001 73,127 -16.0 02002 73,972 1.2 52003 78,243 5.8 232004 102,588 31.1 82005 112,724 9.9 142006 128,555 14.0 242007 146,792 14.2 212008 160,687 9.5 452009 190,972 18.8 38
Travel
Travel
Advertisement Korean Star Advert isement
Young generations l ike Korea.
Korean style and fashion. Hope to visit Korea.Want to using Korean product.
Cosmetic brand and Snack for youth Korean Model Korean style advert isement, Korea wave marketing.
Many Korean star fan clubs in Thailand.
Super junior, Bigbang estimate over 200,000
Travel
Advertisement Thai women 78.25%:purchased Korean cosmetic
Etude House:3,000,000US$ per year
Skinfood: 6,000,000US$ per year
2010. 1FTA
Fan club 1)Super junior:27,802 2)Total korean fan club:about 200,000
Travel
On-line Game
2009 Cabal, Luna, RayCity, Special, Force, Audition Top 5 All Korean games
2008 LunaMember 150,000 in 15days after launching
Thai on-l ine game market3,500,000 users.Korean game market share 71%(2009)
Game
Animation & cartoon
Dream of jang geum, SF children
Drama
Why series
First step==Expanding more and
more with government export ing
policy.
2009 korea aim export 830,000,000
US$
Make 6,000 jobs
I phone, 3D
Game
Korean government policy.
Korean government recognized the importance of Korean
wave in Thailand.
A few years ago Cabinet council hosted by prime minister.
designated Thailand as a ‘Korean wave spreading country’. Anti-Korea symptom in China and Vietnam. The number of Korean company in Thailand=>300(2010)/ Estimate
Policy
Economic Effect 2009 Japan+China+Vietnam+Taiwan130,000,000,000 Thai Baht )
4,062,500,000US$ reported by Korea foundation ( 한화 4 조 9336 억원
(1,300 억바트 )
Same value with Hyundai car 146,000
2005(survey by The Korea International Trade Association)
Vat value:40,000,000,000B(400 억바트 )
GDP 0.18% increased.
Food and cosmetic exportation increased
NHK 2003 Bae Young Joon effect in Japan100,000,000US$
Policy
Economic Effect Hyundai car2007:66 2008:898
2009:1,788 (market share below 1%)
Korea Thai chamber of commerce off icial member2008=84 2009= 133 2010=155
Korean mobile cintents market share 28% in Sanook.com
Policy
Weak point of Korea wave in ThailandWeak point of Korea wave in Thailand -
Copyright problem
Broker without responsibil i ty
Limitat ions
Just popular for young
generation.
Movie unpopular
Japan contents vigor
Policy
Korea wave Expanding conditionKorea wave Expanding condition Samsung economic research institute
Samsung 2002. Aanjaewook IN CHINA
Moniter model:1999 430,000-1,070,000(2000) Lg Kimmamjoo in Vietnam
Global group also using korean model Chojiwoo-Christchan d Jeonjihyun-Olympus Leeyoungan sinwha- Cocacola KFC-KIMCHI burger in taiwan
Policy
Korea wave in ThailandKorea wave in Thailand - Korea wave and product
Year Product
1991 Hyundai sell ing car in Thai market.
1998 Thai university adopted Korean language as a major.
2000 LG began to sell refr igerator.
2001 Korean movie ‘My sexy girl ’ got sensation in Thailand.
Drama ‘Autumn in my heart ’ on air.
2003 Korean on l ine game ‘Nagnalok’ cause social problem.
‘Winter love song’ on air.
Samsung mobile phone V200 hold the second rank in Thai mobile market.
Product
Korea wave in Korea wave in ThailandThailand
Year Product2004
~
2005
Thai people visit Korea 100,000On-l ine game pang-a serviced. CH7 ‘Full house’ on air, ‘Rain’ effect. Korean cosmetic ‘The face shop’ launched.
2006 CH3 ‘Daejanggeum’ on air. (fi rst Korean history drama)
LG using ‘Daejanggeum’ actress as TV air condit ion model in Thailand. Coca-cola using Korean group ‘Shin-Hwa’ as TV model. Rain, Sin Hwa, Dong bang sin ki concert in Bangkok
Product
Korea wave in Korea wave in ThailandThailand
Year Product2007
~2007 Hyundae car re launched
2008 Thai TV on-aired 48 Korean series2009 on l ine game market share 71%
Skinfood 200,000,000THAI B
Thai people visit Korea 190,000
2010 Korean language 20 Univesit ies
super junior fan club 27,802
Product
Korea wave in ThailandKorea wave in Thailand Prospect
Analysis & Prospect of the Korea wave in Thailand. Similar culture.
Thailand Buddhism and Korean Confucianism. Thai people can easily understand and agree on Korean culture seeing Korean TV series.
Thai people’s fr iendly feeling to foreigners . No discrimination to the minority in Thailand. Thailand was the trade center of western and Oriental.
The excellence of Korean popular culture. Korea entertainment business developed very fast and strong.
Analysis