Download - Koreacomm - Does Web 3.0 exist?
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Evolution of Mobile Services
Web 3.0? Mobile 2.0? Cloud 1.0?
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Me
• By day: SEO Specialist, Incisive Media
• By night: Moblog.net, co-founder
• Hours: Linkedin, Youtube, Twitter, Facebook, Gmail, Google
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“The future is already here - it is just unevenly distributed” -
William Gibson
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Many webs, many stories• Web 1.0 - the read web
– http, smtp, ftp,– Reading about scoble’s kittens
• Web 2.0 - the read/write web– RSS, Ajax, SOAP, XML– Uploading your own kitten
• Web 3.0 - the decentralised read/write web– XFn, FOAF, A-GPS, Wifi,– Connecting to others via your kitten
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Unlimited shelf space?
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Think about where your users really are…
Search Social Aggregators
Delicious
StumbleUpon
Digg
Publish
SEO Editorial Feeds Upload
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The reach of a typical website
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The reach of social networks
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The reach of search networks
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Why are they visiting these other destinations?
Downloading / Accessible
• Web 1.0– Webmail
• SMTP / POP3
– Web search (Spiders)
– Filesharing Networks
• Napster, Limewire
– Distributed computing
• Torrent / SETI
Uploading / Engaging• Web 2.0
– Feeds• XML / RSS
– Rich interfaces • SOAP /
AJAX– Discovery
• Wikis• Server Side• Tags
– Thin client layers• Mobile /
iPods / PDAs• Blogs
– Webservices• Mashups• Widgets• APIs
Embrace an evolutionary trend in online services.
• Direct result of broadband •Migration from client side processing to server side computing • Coming of age: Web ‘page’ metaphor no longer makes any sense • “Doorways” & “Portals” become “Streams” & “Rivers”
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Web 3.0 Synonomous with Semantics
• Aggregation is core to web 3.0 innovation
• Machine readable, human meaningful
• Decentralised resources
• Any access point
• Threaded relevance
• Unlimited meta data
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“Google, we have a problem”• Persistently relevant - do such conditions ever exist?• Finding over searching - do humans trust machines?• Semantic relevance relies on decent metadata - but
who creates it?
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Gazza izza footballer + hazza drinking problem
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MetacrapDoctorow's seven insurmountable obstacles
to reliable metadata are:• People lie1. People are lazy2. People are stupid3. Mission Impossible: know thyself4. Schemas aren't neutral5. Metrics influence results6. There's more than one way to describe
something
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Whoa! Too much information.
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Managing meta-crap• Location data might be a good starting point to think
about semantic data
• Collaboration may be good way to gather meta data
• From a user experience perspective location based services resemble meaningful connections generated by machines
• Despite meta data crisis, we can simulate and infer reliability, via recommendation, referral & trusted sources
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Post from where I am to where my people be
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Collaborative Meta Data
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Artful Mapping / Meaningful GPS
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Mobile Mashups
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Human meaningful• Discovery: friends in high places
• Cultural identity: be yourself
• Always on: All I care about all of the time
• Live now: disrupt physical limits– where am I? where are you?
• Omnipotence: Participate from wherever I am
• Omnipresence: Niche networks to networked niches
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Transformation Takeaway• Think about where your users really are
– visiting other sites via SERPs– socialising in networks– reading blogs– mobile
• Why are they visiting these other destinations?– What tools do they need?– What platforms are they on? – What can you make use of?– APIs, apps, blogging, video, socnets, mobile
Traffic Source % of total referrers conversion ratepartner 23% 14.53direct 26% 2.89google 46% 1.69network 5% 0.28
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Thanks for listening!
Jonathan Allen• [email protected]• Twitter.com/jc1000000• Linkedin.com/in/jc1000000• +44 7946 636 439