Download - Know Your Place
Telematics 2009, Munich, November 2009Know Your Place; Geo Without Maps
Gary Gale, Yahoo! Geo Technologies
04/12/2023
Web 1.0: Web of Documents Web 2.0: Web of PeopleWeb x: Web of the World
A Geo-Enriched, Location-Aware Internet
“Webvolution”
04/12/2023
“LOCAL” – DEPENDENT ON LOCATION
ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/
04/12/2023
• Local search is rapidly growing: 55% volume growth 07-08
• ~15% of all PC search queries are local
• ~45% of all mobile queries are local
Sources: comScore, iConsumer, data.yahoo.com
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ALL LOCATIONS
Yahoo!
Yelp
YPC
CitySearch
Ask
MSN
Local Search Query Volume Is Growing
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Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
Local Search Query Volume Is Growing
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21.0%Internet
Newspaper
0.4%Radio
0.8%Yellow Pages
4.9%Broadcast TV
8.8%Cable TV
4.3%Magazine
2007-12 Projected Local Ad Spend CAGR
-2.5%
Source: VSS, Borrell Associates
Ad Spend is Moving Online …
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Share of Total US Advertising
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Newspaper
Radio
Yellow Pages
Broadcast TV
Internet
Cable TV
Magazine
Mobile
Source: Veronis Suhler Stevenson
… At the Expense of Other Media Sources
04/12/2023
LOCATION IS BECOMING UBIQUITOUS
stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
04/12/2023
Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
Location-Based Online Advertising Location-Based IPhone Apps
Community Mapping GPS-Enabled PhonesLocation Device Sales
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I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE
04/12/2023
The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial
– Matthews & Herbert, 2008
04/12/202312Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/
WEB SERVERS
04/12/202313
51° 30' 50.0868", 0° 7' 42.8514"
163.1.117.210
20442/6015
#C5243B212
(125 Shaftesbury Avenue, London, UK)
(Oxford, UK)
(Brest, France)
(Wilmington, Delaware, USA)
04/12/202314National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
WEB SURFERS
04/12/202315
The West End
Downtown
The Shops
The High Street
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The Online WorldFormal, normalised, structured, regular
The Offline World
Informal, eccentric, bizarre, irregular
The Real World“We Are Here”
04/12/2023
DATA WANTED
Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
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The World’s Attention is On…35m of 130m Geotagged Images in Flickr
David Crandall et al., Cornell University
04/12/2023David Crandall et al., Cornell University
04/12/2023
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http://boundaries.tomtaylor.co.uk/
04/12/2023
LANGUAGE
Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/
04/12/2023
cheap flights london to munich
in november
04/12/2023
IN … INDIA?
bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/
04/12/2023
IN … INDIANA?
OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/
04/12/2023
TO … TONGA?
j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/
04/12/2023
Thé?a town in Burgundy, France
To?a town in Ibarakiprefecture, Japan
AND?ISO 31660-1 Alpha-3for Andorra
Å?a town in Norland Fylke,Norway
IN?ISO 3166-1 Alpha-2for India
Is?another town in Burgundy, France
IT?ISO 3166-1 Alpha-2 for Italy
You?a town in Yatenga, Burkina Faso
That?a town in Rajasthan, India
04/12/2023
DISAMBIGUATION
Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
04/12/2023
THIS IS PERU …
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AND SO IS THIS (IN ARGENTINA)
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AND SO IS THIS (IN BOLIVIA)
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SEMANTICS REQUIRED
dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
04/12/2023
Hilton, Paris Paris Hilton
04/12/2023
London Jack London
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Panama Panama Hats
04/12/2023
WHO USES OFFICIAL NAMES ANYWAY?
takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
04/12/2023
MOMA NYC
paula moya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
Museum of Modern Art, New York
04/12/2023
Millennium Wheel
hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
London Eye
04/12/2023
San Francisco
SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
City and County of San Francisco
04/12/2023
“we can make the internet work better by making itunderstand how we talk in the real world”
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
04/12/2023
PLACE BASED THINKING
alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
04/12/2023
51° 30' 50.0868", 0° 7' 42.8514"
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PLACES, PEOPLE and THINGS
atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/
04/12/2023
Knowing geographic locations, and
the names of places
Knowing where our users are, and the
places that are important to them
Knowing the geographic context of everything we
index, manage and publish
04/12/2023
PLACEShttp://where.yahooapis.com/v1/
04/12/2023
GeoPlanetA Global Location Repository
Names + Geometry +TopologyWOEIDs for
• cities and towns• postal codes, airports
• admin regions, time zones• telephone code areas
• marketing areas• points of interest• colloquial areas• neighbourhoods
woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/
04/12/2023
WOEIDs
stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
04/12/2023
1258934244418
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Unique
Permanent
Global
Language Neutral•London = Londra = Londres = ロンドン•United States = États-Unis = Stati Uniti = 미국
Ensures that geography can be employed consistently and globally
straup on Flickr : http://www.flickr.com/photos/straup/3504862388/
04/12/2023
Continents
Countries
Counties
Regions
Colloquials
Targeting Zones
Postal Codes
Area Codes
Boroughs
Neighbourhoods
POIs
04/12/2023
Stratford-upon-Avon
36424
CV3726787646
Stratford-on-Avon12696101
Warwickshire12602190
England24554868
United Kingdom23424975
Earth1
Vereinigtes Königreich
Royaume Uni
イギリス
Europe24865675
Great Britain28298150
Worcestershire12602192
Warwick39228
Supername
Country
Country
County
District
Town
ZIP
Continent
Colloquial
County
Town
04/12/2023
THINGShttp://wherein.yahooapis.com/v1/
04/12/2023
1. Geoparse Content
2. Return• Places found• Where they are in text• Where in structure (title,
element names, etc.)
Beijing (x2) Beijing, China (City) 2151330
London (x1) London, UK (town) 44418
China (x6) China (Country) 23424781
Dharamsala (x1) Dharamsala, IN (town) 2294967
Tibet (x3) Tibet (Sheng) 12578004
India (x1) India (country) 23424848
Found Normalized WOEID
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http://isithackday.com/hacks/placemaker/map.php
04/12/2023
PEOPLEhttp://fireeagle.yahoo.net/developer
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Sparrow & Voila!
04/12/2023
http://mapme.at/
04/12/2023
http://apps.facebook.com/on-fire/#
04/12/2023
Web 2.0: Networked People Web x: Networked World
Web 1.0: Networked Documents
“Webvolution”
04/12/2023
DIG DEEPER?
dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/
04/12/2023
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http://developer.yahoo.com/geo/geoplanet/
04/12/2023
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http://developer.yahoo.com/geo/placemaker/
04/12/2023
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http://fireeagle.yahoo.net/
04/12/2023
http://www.slideshare.net/vicchi
04/12/2023
THANKS FOR LISTENING
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
04/12/2023
www.ygeoblog.com
twitter.com/yahoogeo
twitter.com/vicchi