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Knight School of Communication
Neighborhood Communication Workshop
April 18, 2015
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Agenda
§ Welcome and Introductions § Digital Media Tool Session – Charmeck Alerts
§ Digital Media Tool Session – Celly § Wrap-up and Review
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Neighborhood Communication
Public, private or hybrid communication?
§ Are you looking to communicate beyond your
neighborhood to promote your work and link with others locally, regionally and nationally?
§ Are you looking to host a private “conversation” among residents?
§ Do you need both public and private channels of information?
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Neighborhood Communication
What are the existing tools?
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Neighborhood Communication
Choosing Your Digital Tools
§ Know your purpose, your intended audience, and the type of communication you need.
§ Choose the right tool to match your need. § How sustainable is your communication strategy?
§ Are your needs immediate, current, or permanent? § Is your information and dialogue public or private?
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What Type of Information Do You Need to
Convey?
§ Immediate - time sensitive (crimes, emergencies, etc.)
§ Current – current events, meeting dates/locations, block parties
§ Permanent – neighborhood/city/county info or links
to resources
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SMS Texting Tool
Cel.ly
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DID you know? What percentage of adults own cellphones? A. 85% B. 40% C. 91% D. 68%
C. 91%
56% of adults own a smartphone – true or false? A. TRUE B. FALSE
A. TRUE
What percentage of people use cellphones to go online? A. 48+% B. 60+% C. 33+% D. 85+%
B. 60+% - Pew Internet Research, October 2012, May 2013
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Intro to Celly video
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Why choose texting? • Pushes information immediately • Sends very rapid alerts
• Inclement weather • Emergencies • Fire • Burglaries
• Think about what your neighbors need to know immediately
• Consider whether they have access to text messaging
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SETTING UP A TEXT ALERT SYSTEM
Neighborhood Leader
Neighbor Neighbor Neighbor
Block Captains
POSITIVE: + Works well top down
NEGATIVE: - For large groups, it can be a little chaotic to get group wide messages from all members
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STEP ONE: LOGGING ONTO CELLY
www.cel.ly
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CELLY LOG-IN INFORMATION
USERNAME: KnightSchool
PASSWORD: theknightschool
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ALTERNATE CELLY LOG-IN INFORMATION
USERNAME: Christinee
PASSWORD: theknightschool
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STEP TWO: STARTING A CELL
What is a cell? § A cell is our term for a group. Every
group is different, and so cells are highly customizable to suit the various group dynamics
§ Celly is available across all devices § Each Celly account can have
multiple cells (groups)
POSSIBLE DIFFERENT CELLS: PARENTS ONLY, KIDS ZONE, SCHOOL INFORMATION, NEIGHBORHOOD EVENTS – ANY OTHERS?
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+ POSITIVE: • Can monitor who has access to cell information, have
to receive approval to join
+ NEGATIVE: • Admin has to approve all members, can delay
retrieval of information
CUSTOMIZING YOUR CELL
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+ POSITIVE AND - NEGATIVE: • Limits who finds your cell
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TIP: SELECT THE MODE BEST SUITED FOR YOUR NEIGHBOORHOOD’S NEEDS. ALSO, SET GUIDELINES
FOR MESSAGING AND WHAT MESSAGES ARE APPROPRIATE OR INAPPROPRIATE.
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Step 3: Invite members to your cell
WAYS TO ADD CONTACTS: • COPY AND PASTE LINK • PRINT A PDF WITH CELL INFORMATION • TWEET CELL INFORMATION • SEND A TEXT
• + POSITIVE: WITH THIS OPTION IN PARTICULAR, GROUP MEMBERS DON’T HAVE TO CREATE A CELLY ACCOUNT
IF YOU DECIDE TO REQUIRE APPROVAL FOR MEMBERSHIP, THE ADMIN WILL RECEIVE AN EMAIL TO APPROVE PENDING MEMBERSHIP REQUESTS
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Invite members to your cell
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Step four: Sending a Message
YOU CAN CHOOSE TO SEND A PRIVATE MESSAGE OR A PUBLIC MESSAGE: • PRIVATE: SENT ONLY TO AN
INDIVIDUAL MEMBER • AS AN ADMIN, YOU DO HAVE
THE OPTION TO MAKE THESE MESSAGES PUBLIC
• PUBLIC: SENT TO EVERYONE THAT IS A MEMBER OF THE CELL
YOU CAN ALSO SEND PICTURES, VIDEO, ETC.
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¡ As an admin, you can choose to approve/deny sent messages § + POSITIVE: Can control what messages are shared § - NEGATIVE: Might cause conflict if guidelines are not set
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INDIVIDUALS CAN SEND MESSAGES THROUGH TEXT MESSAGE + POSITIVE: CAN STOP MESSAGES AT ANYTIME
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Changing your settings
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§ As an admin, you can only send messages through the Celly website or the Celly app
+ POSITIVE: App available on Google Play and the Apple AppStore
- NEGATIVE: Might not be near a computer or have a smartphone
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Ready to share your Cell?
§ When you’re ready to share your Cell with others, you can print off the PDF and hand them out at the next meeting.
§ It would be a good idea to plan ahead what information you want to share by text
§ https://cel.ly/cell/KnightSchoolworkshop/pdf
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Feedback Survey
https://www.surveymonkey.com/s/Q6P9THJ
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Thank you for your time