Download - Kirill tiufanov final moneytapp
![Page 1: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/1.jpg)
Top 5 pitfalls of mobile traffic monetization
/How to earn more with MoneyTapp/
![Page 2: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/2.jpg)
Basics
AD NETWORK
CPM
CPC
CPI$
![Page 3: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/3.jpg)
5 pitfalls of mobile traffic monetization
You get wrong (or fake) data
1
Your ad network doesn’t work worldwide
2
3
Ad network decreasing effect
4
Endless SDK updates
5
You don’t get the highest CPM and Fill Rate
![Page 4: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/4.jpg)
You get very limited reportsCase 1
# of impressions - How much they buy?Example 1
Example 2
1M imp. = $100
1M requests / 1M impressions = 100% FR
You get wrong (or fake) data
Ad Network doesn’t show you:
# of requests - What is FillRate (= network efficiency)?
2M impressions = $100Or
2M requests / 1M impressions = 50% FROr
![Page 5: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/5.jpg)
Twofold data interpretationCase 1
You get wrong (or fake) data
Example 1 Example 2 Example 3
Effective requests1 000 000 requests = 500 000 effective requests
Network will only count request it likes:
1.2.3.
Fill Rate
100%
50%From shortlisted countriesFrom expansive devicesFrom users they know…
![Page 6: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/6.jpg)
Twofold data interpretationCase 1
You get wrong (or fake) data
Example 1 Example 2 Example 3
Effective impressions
2mm impression = $1000
Or
$0,5 CPM
$1 CPM 1mm impressions = $1000
![Page 7: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/7.jpg)
Twofold data interpretationCase 1
You get wrong (or fake) data
Example 1 Example 2 Example 3
Effective clicks
100 clicks
Or
$0.1 CPC
$1 CPM $0.2 CPC50 clicks
![Page 8: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/8.jpg)
Your ad network doesn’t work worldwide
![Page 9: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/9.jpg)
Your ad network doesn’t work worldwide
![Page 10: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/10.jpg)
Your ad network doesn’t work worldwide
![Page 11: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/11.jpg)
You don’t get highest CPM and Fill Rate NETWORK 1 NETWORK 2 NETWORK 3 NETWORK 4
COUNTRY ECPM FILL RATE ECPM FILL RATE CPM FILL % CPM FILL %
Australia $ 0,37 95% $ 0,62 29% $ 0,13 54% $ 0,07 59%
Brazil $ 0,06 65% $ 0,51 2% $ 0,12 75% $ 0,10 83%
Canada $ 0,10 90% $ 0,56 38% $ 0,00 99% $ 0,07 39%
Indonesia $ 0,10 79% $ 0,51 9% $ 0,07 23% $ 0,08 72%
Mexico $ 0,17 48% $ 0,54 11% $ 0,08 7% $ 0,07 53%
Russian Federation $ 0,06 75% $ 0,51 4% $ 0,06 28% $ - 0%
United Kingdom $ 0,18 84% $ 0,53 18% $ 0,10 100% $ 0,36 82%
USA $ 0,21 83% $ 0,74 54% $ 0,26 100% $ 0,32 77%
$ 10,05 $ 10,17 $ 5,70 $ 7,88
![Page 12: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/12.jpg)
You don’t get highest CPM and Fill Rate NETWORK 1 NETWORK 2 NETWORK 3 NETWORK 4
COUNTRY ECPM FILL RATE ECPM FILL RATE CPM FILL % CPM FILL %
Australia $ 0,37 95% $ 0,62 29% $ 0,13 54% $ 0,07 59%
Brazil $ 0,06 65% $ 0,51 2% $ 0,12 75% $ 0,10 83%
Canada $ 0,10 90% $ 0,56 38% $ 0,00 99% $ 0,07 39%
Indonesia $ 0,10 79% $ 0,51 9% $ 0,07 23% $ 0,08 72%
Mexico $ 0,17 48% $ 0,54 11% $ 0,08 7% $ 0,07 53%
Russian Federation $ 0,06 75% $ 0,51 4% $ 0,06 28% $ - 0%
United Kingdom $ 0,18 84% $ 0,53 18% $ 0,10 100% $ 0,36 82%
USA $ 0,21 83% $ 0,74 54% $ 0,26 100% $ 0,32 77%
$ 19,30
![Page 13: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/13.jpg)
Dependency on current advertiser budgets
Ad Network decreasing effect
Dependency on current ads conversion
CPA campaigns work out the audience
Users are getting tired of long ad campaigns
![Page 14: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/14.jpg)
Endless SDK updates
![Page 15: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/15.jpg)
Earn more with MoneyTapp
True data – Real metrics1
Maximum fill rate High traffic demand even in Asia and Africa
2
3
Monetization automationSelecting the best buyer in every of 192 countries
4
1 Desk to many network demand
5
Stably high income Automatic partner substitution in case of decreasing rate of return
![Page 16: Kirill tiufanov final moneytapp](https://reader035.vdocuments.us/reader035/viewer/2022062300/554dc141b4c905c2488b4d3d/html5/thumbnails/16.jpg)